The Power to Convene: How to Create Your Own Brand Bonfire

  • Room: The Marriott City Creek
  • Session Number:OU23
Friday, July 28, 2017: 12:30 PM - 1:30 PM


Kevin Ervin Kelley
Shook Kelley


Now more than ever, what today’s consumer companies need is the ability to convene humans around an idea, a forum and an experience—or what we call a “brand bonfire.” In this provocative talk, architect and retail strategist Kevin Kelley will unfold the process he has utilized for over two decades to create places and spaces that have The Power to Convene.

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