No. Sioux City, SD – Big Frig will debut its premium line of vacuum insulated tumblers and roto-molded coolers at Outdoor Retailer.
“We decided from the beginning to focus on making a quality product instead of cranking out something cheap,” says Brock Hutchinson, the company's owner. “We knew it might be harder getting started that way, but it would be better in the long run.” Big Frig’s Denali Series coolers have bottle openers, hose-compatible dual size drains, fishing rulers, and vacuum release valves. These unique features, along with a specialization in customization, have helped differentiate Big Frig from the competition.
“We make products that we want to use ourselves,” says Hutchinson. As demand for high-quality coolers and tumblers at affordable prices has grown, so has Big Frig’s popularity with consumers.
“We have no plans to slow down,” quipped Hutchinson. “As long as, people want a decent product at an affordable price, we’ll be there for them.”