July 26 - 29, 2017
Salt Lake City, UT

Demo Experience
July 25, 2017

 

Tuesday, July 25, 6:00 PM - 11:00 PM

  • Room: Gallivan Center
The 2017 Outsiders Ball will be a party to remember as we bid a fond farewell and send our love letter to Utah’s beautiful public lands, national parks, inspiring people, and unforgettable experiences. Outdoor Foundation’s mission of encouraging young people to get outside and embark on their own adventures has... ...read more...
  • Event

Wednesday, July 26, 7:00 AM - 9:00 AM

  • Room: The Marriott City Creek
To the outdoor industry, protecting our nation's public lands is our business! These vital lands are the very foundation of our massive outdoor recreation economy, which employs over 7.6 million Americans and generates over $887 billion dollars in consumer spending. Join us live to hear Secretary Sally Jewell set the record... ...read more...
Speaker(s)
Keynote
Alex Honnold
Moderator
Amy Roberts
Outdoor Industry Association
Keynote
Cedar Wright
Co-Presenter
Governor Steve Bullock
Keynote
Sally Jewell
Former U.S. Secretary of Interior
  • Event

Wednesday, July 26, 9:00 AM - 6:00 PM

  • Room: The Pavilions
Street Scene, Beer Garden and Gourmet Food Trucks...
Sponsored by:

  • Event

Wednesday, July 26, 9:30 AM - 10:30 AM

  • Room: The Marriott City Creek
As the future of wearable technologies move from just the wrist to the entire body, safety concerns expand. Attend UL's informative session and explore the critical safety and testing requirements you need to consider to expand in this new market...
Speaker(s)
Speaker/Presenter
MICHAEL SAKAMOTO
UL LLC
Sponsored by:

  • Education

Wednesday, July 26, 10:00 AM - 11:00 AM

  • Room: The Camp - Booth 38088
National Down Syndrome Society (NDSS), the leading human rights organization for all individuals with Down syndrome, is the largest nonprofit organization in the world advocating for people with Down syndrome and their families.  Through its #DSWORKS Campaign, NDSS is showing the world that people with Down syndrome are ready, willing and... ...read more...
  • Education
  • Room: Trend + Design Center - Booth 155-415
We need to be able to move into the realm of curiosity. Our best work comes from letting our minds go and losing our inhibitions. Yet, following curiosity can be hard. We must dive deep into our “selves” to discover what makes us creative and able to provide design solutions... ...read more...
  • Education

Wednesday, July 26, 11:00 AM - 12:00 PM

  • Room: Trend + Design Center - Booth 155-415
The dirty little secret about silver (and other odor control myths exposed). Join us for one hour as we demystifying odor control technologies, global testing standards and marketing claims. Odor is a universal problem and customers demand a solution. Make sure you are well educated and know what your technology... ...read more...
Sponsored by:

  • Education

Wednesday, July 26, 11:00 AM - 1:00 PM

  • Room: UMOCA
It’s time to bring a new level of success to your store. There are three steps involved in a training process: TEACH, PRACTICE and FEEDBACK. Each component builds on the one before it and all of the components reinforce each other. The combination of all three creates a training experience... ...read more...
  • Education

Wednesday, July 26, 11:30 AM - 1:00 PM

  • Room: The Marriott City Creek
The outdoor recreation economy is an $887 billion economic powerhouse that supports 7.6 million American jobs and more than $65 billion in federal tax revenue.    Join live as Outdoor Industry Association releases the 2017 outdoor recreation economy data for each of the 50 states and learn how outdoor recreation promotes healthy communities... ...read more...
Speaker(s)
Moderator
Amy Roberts
Outdoor Industry Association
Panelist
ANN KRCIK
THE NORTH FACE
Panelist
Gov. Steve Bullock
Gov of Montana
  • Education

Wednesday, July 26, 1:30 PM - 2:30 PM

  • Room: The Marriott City Creek
Tom Flierl, VP of Marketing & Business Strategy at Hanson Dodge, will explore how and why both brands and retailers win when brands sell direct and invest in consumer marketing. He will share trends, new research on outdoor consumers and real-world examples to show the mutual benefit of brands building... ...read more...
  • Education
  • Room: The Marriott City Creek
If you haven’t noticed, eCommerce is dead. Marketers have realized that all commerce is now omnichannel. Consumers webroom by researching products online before buying in stores, and showroom by checking out products in store before buying online. But, how do merchants guide the shopper on this digital and physical journey?... ...read more...
  • Education

Wednesday, July 26, 1:30 PM - 3:00 PM

  • Room: The Marriott City Creek
The battle for funding, protection and access to our public lands is raging in Washington, D.C. and statehouses across the country and the outdoor industry has never been more united. From hunters to hikers and campers to climbers, when we join together we have the power to protect our shared... ...read more...
Speaker(s)
Panelist
Amy Roberts
Outdoor Industry Association
Panelist
Whit Fosburgh
Theadore Roosevelt Conservation Partnership
  • Education

Wednesday, July 26, 2:00 PM - 3:00 PM

  • Room: Trend + Design Center - Booth 155-415
Why can’t we grasp innovation? It consumes our meetings from the top down. We market the hell out of it. It’s something we can’t stop thinking about. How do we reach the space where we learn to think differently in an industry that demands continual design output? How can we... ...read more...
  • Education

Wednesday, July 26, 2:30 PM - 3:30 PM

  • Room: The Camp - Booth 38088
If you fear the evil empire of Amazon and want to figure out a way to fight and compete, then come to this session. This is a no fluff, real life actionable ways to add to your business utilizing the Amazon platform. Goodbye denial - it's time to start positioning... ...read more...
  • Education

Wednesday, July 26, 3:00 PM - 4:00 PM

  • Room: The Marriott City Creek
This one-hour presentation will debut survey results comparing what real-life product managers actually do in the outdoor industry versus what the books lead us to believe. Along with helping to clarify your understanding their roles and responsibilities, it will also identify several key tools to help product managers perform at... ...read more...
  • Education
  • Room: The Marriott City Creek
Spawn Ideas returns to the Outdoor Retailer show with actionable insights from their co-authored report with OIA, on the outdoor consumer’s path-to-purchase. Learn the new tools of targeting, Mode and Digital Context, and how this new way of thinking integrates with your legacy toolset and systems. Fully 89% of companies... ...read more...
  • Education

Wednesday, July 26, 3:30 PM - 4:30 PM

  • Room: The Camp - Booth 38088
Do you have any questions about the direction of Outdoor Retailer or why certain decisions have been made? Now is your chance to meet with Marisa Nicholson, Outdoor Retailer VP & Show Director, Amy Roberts, OIA’s Executive Director, and Rich Hill, Grassroots Outdoor Alliance President, at The Camp to... ...read more...
  • Education

Wednesday, July 26, 4:30 PM - 6:00 PM

  • Room: The Camp - Booth 38088
Join Outdoor Retailer, OIA and Grassroots Outdoor Alliance happy hour!...
Sponsored by:

  • Event

Thursday, July 27, 7:00 AM - 9:00 AM

  • Room: The Marriott City Creek
Join NPD for an in-depth update on what’s driving consumers in today’s marketplace and what they’re spending money on. The “Outdoor Trend” breakfast session by NPD has become a “must attend” event. You will benefit from attending this fast-paced and informative even and in today’s complex retail environment,... ...read more...
Speaker(s)
Panelist
Julia Day
NPD Group
Panelist
Matthew Powell
NPD Group
  • Education

Thursday, July 27, 9:00 AM - 6:00 PM

  • Room: The Pavilions
Street Scene, Beer Garden and Gourmet Food Trucks...
Sponsored by:

  • Event

Thursday, July 27, 9:30 AM - 10:30 AM

  • Room: The Marriott City Creek
A look at color and concept trends for the sports market...
  • Education
  • Room: The Marriott City Creek
In an ever-changing retail environment, finding meaningful ways to engage with customers in-store can seem daunting. Get a fresh understanding of some of today's best practices when it comes to data capture, email marketing and new interactive technology....
Sponsored by:

  • Education
  • Room: The Marriott City Creek
Be a part of a workshop that examines from a strategic standpoint how to create meaningful change across public and private sectors and civil society. This workshop includes how-tos and best practices you may utilize when evaluating and partnering with charitable organizations or foundations to establish your own successful programs... ...read more...
  • Education

Thursday, July 27, 10:00 AM - 11:00 AM

  • Room: Trend + Design Center - Booth 155-415
It’s all about experiencing a product—and BioLite is the best example of this. Join Belaire to talk about how a great design and a great product can make a great experience....
  • Education
  • Room: The Camp - Booth 38088
Join Dan Holman of Management One & RetailORBIT for this guided, interactive self assessment allows retailers to grade themselves against the top stores, in their category, in 5 key areas of their business. (Customer Relationship Management, Marketing, Selling, Retail Technology, Cash Flow & Profitability)....
  • Education

Thursday, July 27, 11:00 AM - 12:00 PM

  • Room: The Marriott City Creek
Jeff walks you and your attendees through an easy and simple 3 step system in his new keynote “Anticipate: Knowing What Customers Need Before They Do” to systematically and predictably create raving fans and followers every single time over and over again. ... ...read more...
  • Education
  • Room: The Marriott City Creek
​Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Learn how the smartest brands are leveraging social media to... ...read more...
  • Education

Thursday, July 27, 11:00 AM - 1:00 PM

  • Room: The Camp - Booth 38088
We have created networking sessions hosted by RootsRated Media at The Camp from 11 a.m. – 1 p.m. for you to meet, talk about best practices and share tricks of the trade. Is your brand looking for talent or a way to take your company to the next level? Join... ...read more...
Sponsored by:

  • Education
  • Room: UMOCA
Get Involved. The key to GETTING INVOLVED with the customer is to create a comfortable environment right off the bat. Let’s take a look at how to teach our staff how to make the customers feel comfortable. E: Edit. Help the customer get the product knowledge they need to make a smart... ...read more...
  • Education

Thursday, July 27, 11:30 AM - 1:00 PM

  • Room: The Marriott City Creek
Join us as industry leaders from Ibex, Western Spirit Cycles, Wylder, Clif Bar, The North Face and REI come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands.   This... ...read more...
Speaker(s)
Panelist
ALEX THOMPSON
VICE PRESIDENT, COMMUNICATIONS AND PUBLIC AFFAIRS
REI HQ
Panelist
ASHLEY KORENBLAT Colorado
WESTERN SPIRITS CYCLE
Panelist
JAINEE DIAL
WYLDER
Moderator
Jessica Wahl
Outdoor Industry Association
Panelist
KEELY WACHS Colorado
CLIF BAR
Panelist
KEVIN HOGAN
THE NORTH FACE
Panelist
TED MANNING
IBEX OUTDOOR CLOTHING
  • Education

Thursday, July 27, 12:00 PM - 1:30 PM

  • Room: The Marriott City Creek
Centric VIP is a visual, fully digital collection of boards for iPad, iPhone and large-scale, touch-screen televisions. Attend this lunch seminar to see the unveiling of this game-changing innovation connected to real-time actionable PLM and used by executives, creative, merchandising, product development, sourcing, sales and marketing teams....
Speaker(s)
Co-Presenter
NICOLAS FJELLBERG SWERDLOWE Colorado
CENTRIC SOFTWARE
Sponsored by:

  • Education

Thursday, July 27, 1:00 PM - 2:00 PM

  • Room: Paddle Education Area
Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska to Mexico.  What they didn't realize is that they would become true outdoorsman in the process.  Come hear about their record setting adventure!...
  • Education
  • Room: Trend + Design Center - Booth 155-415
Cotton Incorporated’s annual active forecast details cutting edge lifestyle inspiration, inspirational color stories and the latest cotton fabric innovations for the 2019-2020 season...
Sponsored by:

  • Education

Thursday, July 27, 1:30 PM - 2:30 PM

  • Room: The Marriott City Creek
Highlights to include the transformation underway in the industry, such as initiatives for the deployment of intelligent factories via "Industry 4.0"; Digitalization and its ecosystem of new technologies such as IoT, SaaS, cloud computing, mobile, and AI; How Millennials are massively influencing the consumer market; and China, a country accelerating its transition to a growth model... ...read more...
  • Education
  • Room: The Marriott City Creek
Congress has a new plan to lower corporate tax rates and support U.S. manufacturing. But the finer details could mean massive tax increases for imported products and the retailers who sell them. What does this all mean for the outdoor industry and how can you prepare? Join us to get up to... ...read more...
  • Education
  • Room: The Camp - Booth 38088
Please join the Grassroots Outdoor Alliance for a conversation on who we are and what we do. If you are a Retailer, Vendor, Sales Rep, or Press who is curious about what Grassroots is, join us to find out! This one hour session will be a panel discussion and live... ...read more...
  • Education

Thursday, July 27, 2:00 PM - 3:00 PM

  • Room: Trend + Design Center - Booth 155-415
As people have less time for shopping and are opting for more efficiency, brands are scrambling to compensate for lost revenue in other ways. Many are reaching for “top of mountain” status to justify higher price points and increase profit margins. Come to this panel to discuss how brand identity... ...read more...
  • Education
  • Room: Paddle Education Area
Expert panel address key issues facing paddlesport retailers today and tomorrow. The future of free shipping. Kayaking is the new SUP. Canoeing is hot, seriously! The true cost of late pre-seasons and later deliveries. How to beat online retail. The discount days of summer. The trouble with staff turnover. Brought to... ...read more...
Sponsored by:

  • Education

Thursday, July 27, 2:30 PM - 3:30 PM

  • Room: The Camp - Booth 38088
The statistics are bleak — only 4% of Fortune 500 companies have female CEOs and women represent just 37% of the National Park Service workforce — yet their power and potential is unlimited. In this panel we will explore what it takes to change this reality and we will envision... ...read more...
  • Education

Thursday, July 27, 3:30 PM - 4:30 PM

  • Room: The Camp - Booth 38088
In video games, cheat codes allow players to bypass levels and unlock rewards. Seasoned writers know that there are also story cheat codes that allow you to bypass bad habits and unlock hidden interest in your writing. And just like gaming cheat codes, they’re easy to use and they get... ...read more...
  • Education
  • Room: The Camp - Booth 38088
In video games, cheat codes allow players to bypass levels and unlock rewards. Seasoned writers know that there are also story cheat codes that allow you to bypass bad habits and unlock hidden interest in your writing. And just like gaming cheat codes, they’re easy to use and they get... ...read more...
Sponsored by:

  • Education

Thursday, July 27, 4:30 PM - 6:00 PM

  • Room: South Plaza
This Land Is Our Land March for Public Lands - “Progress is impossible without change, and those who cannot change their minds cannot change anything.” — George Bernard Shaw. Public lands are not a red or blue issue, they are an American birthright. On June 27, we will march to... ...read more...
  • Event
  • Room: The Camp - Booth 38088
Stick around for Happy Hour with Thread Creative. Cheers!...
Sponsored by:

  • Event

Friday, July 28, 9:00 AM - 6:00 PM

  • Room: The Pavilions
Street Scene, Beer Garden and Gourmet Food Trucks...
Sponsored by:

  • Event

Friday, July 28, 9:30 AM - 10:30 AM

  • Room: The Marriott City Creek
Join Lewis Roca Rothgerber Christie attorneys for an interactive game show-style discussion surrounding key areas of intellectual property that can impact a company’s brand and bottom line. Audience members will learn brand best practices as well as how to avoid intellectual property pitfalls. Topics will include copyright myths, advertising blunders,... ...read more...
Tracks:
  • Education
  • Room: The Marriott City Creek
From Osprey Packs to Hydro Flask, top outdoor brands are going live to train and sell to all of their audiences. Join Fritz Brumder, CEO and founder of Brandlive to walk through real examples of outdoor brands embracing live video to align employees, train retail and associates and launch and... ...read more...
  • Education
  • Room: The Marriott City Creek
The apparel industry is undergoing the most dramatic transformation since the beginning of organized retail. Baby boomers are downsizing. Younger consumers are more knowledgeable and demanding than any demographic in history. Traditional retailers can’t seem to stop the decline in brick and mortar traffic. And yet, amid all the turbulence,... ...read more...
  • Education

Friday, July 28, 10:00 AM - 11:00 AM

  • Room: Trend + Design Center - Booth 155-415
The outdoor industry can often lack inclusivity. As brands work harder to become more diverse, it’s important for leaders to remember to be inclusive to all team members. Come to this panel to learn how you can set aside your ego at the door and empower your employees along the... ...read more...
  • Education
  • Room: The Camp - Booth 38088
Join Dan Holman of Management One & RetailORBIT for this 45 minute interactive presentation that reveals the secrets to merchandising in today’s competitive retail market including mark-ups, markdowns, pricing & visual displays. This session will give retailers an opportunity to speak to their specific challenges and hear how other retailers... ...read more...
  • Education

Friday, July 28, 11:00 AM - 12:00 PM

  • Room: The Marriott City Creek
Every brand is hungry for growth. The harsh reality is that most innovation efforts won't satisfy the craving. Most fail because they're too slow, expensive or risky-the nature of disruptive innovation. But within closer reach are fast, cost-effective opportunities that go unnoticed. We call them the Overlooked Middle. For brands like... ...read more...
Sponsored by:

  • Education
  • Room: The Marriott City Creek
Your total supply chain cost results from a combination of factors including freight, claims, chargebacks, and opportunity costs. Find out how OD provides the best value in frieght and can lower your overall costs by reducing clains, reorders, chargebacks, all while keeping your shelves full and your production lines running....
Sponsored by:

  • Education

Friday, July 28, 11:00 AM - 1:00 PM

  • Room: The Camp - Booth 38088
We have created networking sessions hosted by RootsRated Media at The Camp from 11 a.m. – 1 p.m. for you to meet, talk about best practices and share tricks of the trade. Is your brand looking for talent or a way to take your company to the next level? Join... ...read more...
Sponsored by:

  • Education
  • Room: UMOCA
A: Appeal. The best way to make the product appeal to the customer is interaction. Teaching your staff to be effective in the APPEAL phase also allows your staff to be confident in overcoming objections the customer might have. R: Relationship. Research proves that it takes far more effort and expense to attract... ...read more...
  • Education

Friday, July 28, 11:00 AM - 2:00 PM

  • Room: Marriott Downtown at City Creek
Malakye.com invites you to meet the Outdoor industry's best brands and participate in career and job search workshops for FREE at The Shmooz at Outdoor Retailer. Sign up early, the event fills up quick!...
Sponsored by:

  • Event

Friday, July 28, 11:30 AM - 1:00 PM

  • Room: The Marriott City Creek
Repairing outdoor gear since 1986, Rainy Pass Repair has seen its fair share of gear failures and has learned quite a bit about what works and what doesn’t when it comes to maintaining and repairing outdoor gear.  Join us for the OIA Industry Lunch on Friday, July 28th at 11:30 AM... ...read more...
Speaker(s)
Speaker/Presenter
Lindsey Stone
Rainy Pass Repair
  • Education

Friday, July 28, 12:30 PM - 1:30 PM

  • Room: The Marriott City Creek
The Spring/Summer 2018 season is driven by two opposing aesthetics: maximalism and minimalism. When working in tandem, these two trends create a dynamic and diverse range of inspiration. Join The Doneger Group for a look at big ideas in activewear, including sociocultural influences and design inspiration. This session will break down... ...read more...
  • Education
  • Room: The Marriott City Creek
Now more than ever, what today’s consumer companies need is the ability to convene humans around an idea, a forum and an experience—or what we call a “brand bonfire.” In this provocative talk, architect and retail strategist Kevin Kelley will unfold the process he has utilized for over two decades... ...read more...
  • Education
  • Room: The Marriott City Creek
With the continued success of Google Shopping in the Outdoor products vertical, advertisers have continued to adapt and innovate new strategies to compete for shoppers. Co-presented by Lewis Brannon, Senior Manager of Paid Search at CPC Strategy, and Christina Berry, Agency Development Manager of Google, this session... ...read more...
  • Education

Friday, July 28, 1:00 PM - 2:00 PM

  • Room: Paddle Education Area
Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska to Mexico.  What they didn't realize is that they would become true outdoorsman in the process.  Come hear about their record setting adventure!...
  • Education

Friday, July 28, 1:30 PM - 3:30 PM

  • Room: The Camp
Need inspiration? Come hear from Cobian Ambassador Bethany Hamilton, pro-surfer, shark-attack survivor, and inspirational icon to millions throughout the world. Session attendees will have the unique opportunity to catch a sneak peek of her upcoming surf film, hear the story behind her new sandal collection, and how she’s empowering the... ...read more...
Sponsored by:

  • Education

Friday, July 28, 2:00 PM - 3:00 PM

  • Room: Trend + Design Center - Booth 155-415
During the design, social media, and marketing processes, healthy debate is always a good thing. But dissuading someone from moving forward with an idea can be even harder than figuring out how to sell one. During this panel, we’ll discuss how to leverage internal advocates, how to frame dissent, and... ...read more...
  • Education
  • Room: The Marriott City Creek
Google and Fidelitas Development will present an in-depth look into AdWords optimization for the Outdoor Industry. Session attendees will learn how to increase online sales through better targeting of their AdWords campaigns, by properly allocating their budget across AdWords platforms, and by creating highly-converting ads and landing pages."...
  • Education
  • Room: Paddle Education Area
Things are different today. Working outdoor retail is not as cool as it once was (neither is instructing and guiding, FYI). Top retailers big and small share how they changed their thinking and their businesses to empower today’s Millennials to create powerful, reliable and profitable sales teams. Brought to you by... ...read more...
Sponsored by:

  • Education
  • Room: The Marriott City Creek
Sports and outdoor pursuits are born of masculine culture and the steely mindset of winning. Consider ubiquitous sayings that are worn like badges of honor: No pain, no gain. Never give up. Qualities like empathy, openness and vulnerability seem out of place on the court and cliff’s edge, but they... ...read more...
  • Education

Friday, July 28, 3:30 PM - 4:30 PM

  • Room: The Camp - Booth 38088
Building off of the “When Women Lead” Panel, this interactive session is geared toward female and non-cis gender industry professionals who are excited to examine our (diverse) values and a develop a new vision for women in the outdoor industry. Through meaningful dialogue and candid conversations, we will create a... ...read more...
  • Education

Friday, July 28, 4:30 PM - 6:00 PM

  • Room: The Camp - Booth 38088
Stick around after the (Re)Defining Women in The Outdoors session to enjoy beers from Sierra Nevada. Cheers!...
  • Event

Saturday, July 29, 9:00 AM - 3:00 PM

  • Room: The Pavilions
Street Scene, Beer Garden and Gourmet Food Trucks...
Sponsored by:

  • Event

Saturday, July 29, 10:00 AM - 11:00 AM

  • Room: The Camp - Booth 38088
This 45 minute interactive session takes an in-depth look at the secrets to Open-To-Buy and how to manage inventory to achieve optimum levels that allow retailers to grow profitable sales, increase their cash flow and ultimately their overall store profitability. Lead by Dan Holman from Management One & RetailORBIT....
  • Education

Saturday, July 29, 11:00 AM - 1:00 PM

  • Room: The Camp - Booth 38088
We have created networking sessions hosted by RootsRated Media at The Camp from 11 a.m. – 1 p.m. for you to meet, talk about best practices and share tricks of the trade. Is your brand looking for talent or a way to take your company to the next level? Join... ...read more...
Sponsored by:

  • Education
  • Room: UMOCA
It takes about 21 to 28 days to learn a new habit. That doesn’t sound like too long, but research also indicates that people tend to drop out of a new behavior after two weeks if they don’t go out of their way to keep it going. In this session we will talk... ...read more...
  • Education

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