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Select Criteria: Session Type = Education

Tuesday, July 25, 2:00 PM - 3:00 PM

  • Room: Demo Experience
Presented by the Stand Up Paddle Industry Association (SUPIA) Whether you are a weekend warrior or a casual enthusiast, Stand Up Paddleboarding is a safe and fun activity for all! Learn about best practices in SUP safety and how we, as an Industry, can educate users. Then join fellow Industry peers... ...read more...
Sponsored by:

  • Education

Wednesday, July 26, 9:00 AM - 10:00 AM

  • Room: Public Lands Action Center - Booth 44
Talk to the Executive Directors of the Theodore Roosevelt Conservation Partnership and Backcountry Hunters and Anglers about ways to get involved with hunting and angling advocacy...
Sponsored by:

  • Education

Wednesday, July 26, 9:30 AM - 10:30 AM

  • Room: The Marriott City Creek
As the future of wearable technologies move from just the wrist to the entire body, safety concerns expand. Attend UL's informative session and explore the critical safety and testing requirements you need to consider to expand in this new market...
Speaker(s)
Speaker/Presenter
Joel Hawk
UL Consumer and Retail Services
Sponsored by:

  • Education

Wednesday, July 26, 10:00 AM - 11:00 AM

  • Room: The RANGER Station - Booth VO2299
What does it mean to have a voice and take a meaningful stand as shifting consumer values affect outdoor shopping habits? Join us for a panel discussion with industry thought leaders on a mission to redefine the retail experience....
Sponsored by:

  • Education
  • Room: Public Lands Action Center - Booth 44
Learn about efforts to permanently protect America’s most visited wilderness — the Boundary Waters in Minnesota — which is threatened by sulfide-ore copper mining. Find out how to help protect this great canoe country at this critical time while federal agencies are considering long-term protection for the watershed. ...
Sponsored by:

  • Education
  • Room: The Camp - Booth 38088
National Down Syndrome Society (NDSS), the leading human rights organization for all individuals with Down syndrome, is the largest nonprofit organization in the world advocating for people with Down syndrome and their families.  Through its #DSWORKS Campaign, NDSS is showing the world that people with Down syndrome are ready, willing and... ...read more...
Sponsored by:

  • Education
  • Room: Trend + Design Center - Booth 155-415
We need to be able to move into the realm of curiosity. Our best work comes from letting our minds go and losing our inhibitions. Yet, following curiosity can be hard. We must dive deep into our “selves” to discover what makes us creative and able to provide design solutions... ...read more...
  • Education

Wednesday, July 26, 11:00 AM - 12:00 PM

  • Room: Trend + Design Center - Booth 155-415
The dirty little secret about silver (and other odor control myths exposed). Join us for one hour as we demystifying odor control technologies, global testing standards and marketing claims. Odor is a universal problem and customers demand a solution. Make sure you are well educated and know what your technology... ...read more...
Sponsored by:

  • Education

Wednesday, July 26, 11:00 AM - 1:00 PM

  • Room: UMOCA
It’s time to bring a new level of success to your store. There are three steps involved in a training process: TEACH, PRACTICE and FEEDBACK. Each component builds on the one before it and all of the components reinforce each other. The combination of all three creates a training experience... ...read more...
  • Education

Wednesday, July 26, 11:00 AM - 2:00 PM

  • Room: Public Lands Action Center - Booth 44
Business and campaign coordinators will be at the PLAC to discuss the campaign and efforts to educate congress and the new administration on the importance of the Boundary Waters to the recreation economy in North Minnesota. ...
Sponsored by:

  • Education

Wednesday, July 26, 11:30 AM - 1:00 PM

  • Room: The Marriott City Creek
The outdoor recreation economy is an $887 billion economic powerhouse that supports 7.6 million American jobs and more than $65 billion in federal tax revenue.    Join live as Outdoor Industry Association releases the 2017 outdoor recreation economy data for each of the 50 states and learn how outdoor recreation promotes healthy communities... ...read more...
Speaker(s)
Moderator
Amy Roberts
Outdoor Industry Association
Panelist
ANN KRCIK
THE NORTH FACE
Panelist
Gov. Steve Bullock
Gov of Montana
  • Education

Wednesday, July 26, 1:00 PM - 2:00 PM

  • Room: Trend + Design Center - Booth 155-415
Learn about Sorona® Stretch Fiber, an innovative, partially plant-based material that designers choose to create stretch clothing with long-lasting performance. Join DuPont’s Samit Chevli, PhD and Textile Development Expert, and Lirys Crawford, Channel Marketing Manager, for a working session that explores how Sorona® Stretch Fiber achieves durable stretch in active, outdoor, and casual fabrics.... ...read more...
Sponsored by:

  • Education
  • Room: Paddle Education Area
Award-winning podcast host Shelby Stanger of the “Wild Ideas Worth Living podcast interviews watersports pioneers and inventors Joe Bark and Tony Finn. From the guys who were at the forefront of paddleboarding and wakeboarding, they will dive deep into how people are riding all kinds of vehicles on water today... ...read more...
Sponsored by:

  • Education

Wednesday, July 26, 1:30 PM - 2:30 PM

  • Room: The Marriott City Creek
Tom Flierl, VP of Marketing & Business Strategy at Hanson Dodge, will explore how and why both brands and retailers win when brands sell direct and invest in consumer marketing. He will share trends, new research on outdoor consumers and real-world examples to show the mutual benefit of brands building... ...read more...
  • Education
  • Room: The Marriott City Creek
If you haven’t noticed, eCommerce is dead. Marketers have realized that all commerce is now omnichannel. Consumers webroom by researching products online before buying in stores, and showroom by checking out products in store before buying online. But, how do merchants guide the shopper on this digital and physical journey?... ...read more...
Sponsored by:

  • Education
  • Room: The Camp - Booth 38088
This course will define the three distinct categories of outdoor consumers from casual, extreme to prep class. Further, and to provide an overview of methods to purify water in each instance, a basic water treatment overview will be covered as well as emergency water purification methods to include common items... ...read more...
Sponsored by:

  • Education

Wednesday, July 26, 1:30 PM - 3:00 PM

  • Room: The Marriott City Creek
The battle for funding, protection and access to our public lands is raging in Washington, D.C. and statehouses across the country and the outdoor industry has never been more united. From hunters to hikers and campers to climbers, when we join together we have the power to protect our shared... ...read more...
Speaker(s)
Panelist
Amy Roberts
Outdoor Industry Association
Panelist
Land Tawney
Panelist
Lindsey Elliott
Wylder
Panelist
Whit Fosburgh
Theadore Roosevelt Conservation Partnership
  • Education

Wednesday, July 26, 2:00 PM - 3:00 PM

  • Room: Trend + Design Center - Booth 155-415
Why can’t we grasp innovation? It consumes our meetings from the top down. We market the hell out of it. It’s something we can’t stop thinking about. How do we reach the space where we learn to think differently in an industry that demands continual design output? How can we... ...read more...
  • Education
  • Room: Public Lands Action Center - Booth 44
Learn about recent threats to our nation’s rivers and what you can do to help amplify efforts to protect the Clean Water Act and our nation’s headwaters....
Sponsored by:

  • Education
    Presented by the Stand Up Paddle Industry Association (SUPIA) Join Jim Emmons of the Water Sports Foundation, Tom Dardis from the U.S. Coast Guard and SUPIA representatives in a discussion about the growing concern of paddlesport causalities and how we, as an Industry, can help educate users and reduce these... ...read more...
    Sponsored by:

    • Education

    Wednesday, July 26, 2:30 PM - 3:30 PM

    • Room: The Camp - Booth 38088
    If you fear the evil empire of Amazon and want to figure out a way to fight and compete, then come to this session. This is a no fluff, real life actionable ways to add to your business utilizing the Amazon platform. Goodbye denial - it's time to start positioning... ...read more...
    • Education

    Wednesday, July 26, 3:00 PM - 4:00 PM

    • Room: The Marriott City Creek
    This one-hour presentation will debut survey results comparing what real-life product managers actually do in the outdoor industry versus what the books lead us to believe. Along with helping to clarify your understanding their roles and responsibilities, it will also identify several key tools to help product managers perform at... ...read more...
    • Education
    • Room: The Marriott City Creek
    Spawn Ideas returns to the Outdoor Retailer show with actionable insights from their co-authored report with OIA, on the outdoor consumer’s path-to-purchase. Learn the new tools of targeting, Mode and Digital Context, and how this new way of thinking integrates with your legacy toolset and systems. Fully 89% of companies... ...read more...
    • Education

    Wednesday, July 26, 3:30 PM - 4:30 PM

    • Room: The Camp - Booth 38088
    Do you have any questions about the direction of Outdoor Retailer or why certain decisions have been made? Now is your chance to meet with Marisa Nicholson, Outdoor Retailer VP & Show Director, Amy Roberts, OIA’s Executive Director, and Rich Hill, Grassroots Outdoor Alliance President, at The Camp to... ...read more...
    • Education

    Thursday, July 27, 7:00 AM - 9:00 AM

    • Room: The Marriott City Creek
    Join NPD for an in-depth update on what’s driving consumers in today’s marketplace and what they’re spending money on. The “Outdoor Trend” breakfast session by NPD has become a “must attend” event. You will benefit from attending this fast-paced and informative even and in today’s complex retail environment,... ...read more...
    Speaker(s)
    Panelist
    Julia Day
    NPD Group
    Panelist
    Matthew Powell
    NPD Group
    • Education

    Thursday, July 27, 8:00 AM - 9:00 AM

    • Room: The RANGER Station - Booth VO2299
    Get in on that pre-show action and start your day off with a presentation on the essential trend directions for SS18 featuring Jeanine Pesce of RANGE. Coffee and snacks will be provided!...
    Sponsored by:

    • Education

    Thursday, July 27, 9:00 AM - 12:00 PM

    • Room: Public Lands Action Center - Booth 44
    PLS will be available for private consultation, so stop by for suggestions on efficient and effective ways for you to get involved in public lands on your terms, in ways that fit your schedule and your brand....
    Sponsored by:

    • Education

    Thursday, July 27, 9:30 AM - 10:30 AM

    • Room: The Marriott City Creek
    A look at color and concept trends for the sports market...
    • Education
    • Room: The Marriott City Creek
    Be a part of a workshop that examines from a strategic standpoint how to create meaningful change across public and private sectors and civil society. This workshop includes how-tos and best practices you may utilize when evaluating and partnering with charitable organizations or foundations to establish your own successful programs... ...read more...
    • Education
    • Room: The Marriott City Creek
    In an ever-changing retail environment, finding meaningful ways to engage with customers in-store can seem daunting. Get a fresh understanding of some of today’s best practices when it comes to 3D scanning, 3D printing, data capture, email marketing and new interactive technology....
    Sponsored by:

    • Education

    Thursday, July 27, 10:00 AM - 11:00 AM

    • Room: Public Lands Action Center - Booth 44
    Public Lands advocacy is getting social. Learn from some of the industry’s top influencers about why they associate with brands that have a voice in advocacy and how you can raise your voice in defense of the places we play. ...
    Sponsored by:

    • Education
    • Room: The Camp - Booth 38088
    Join Dan Holman of Management One & RetailORBIT for this guided, interactive self assessment allows retailers to grade themselves against the top stores, in their category, in 5 key areas of their business. (Customer Relationship Management, Marketing, Selling, Retail Technology, Cash Flow & Profitability)....
    • Education

    Thursday, July 27, 11:00 AM - 12:00 PM

    • Room: The Marriott City Creek
    Jeff walks you and your attendees through an easy and simple 3 step system in his new keynote “Anticipate: Knowing What Customers Need Before They Do” to systematically and predictably create raving fans and followers every single time over and over again. ... ...read more...
    • Education
    • Room: The Marriott City Creek
    ​Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Learn how the smartest brands are leveraging social media to... ...read more...
    • Education

    Thursday, July 27, 11:00 AM - 1:00 PM

    • Room: The Camp - Booth 38088
    The outdoor industry thrives thanks to the networks we’ve all created over the years, and there’s no place like Outdoor Retailer for making new business connections. Join RootsRated Media and upventur for mid-day meet-ups on days 2, 3, and 4 from 11 a.m. to 1 p.m. We’re inviting all photographers,... ...read more...
    Sponsored by:

    • Education
    • Room: UMOCA
    Get Involved. The key to GETTING INVOLVED with the customer is to create a comfortable environment right off the bat. Let’s take a look at how to teach our staff how to make the customers feel comfortable. E: Edit. Help the customer get the product knowledge they need to make a smart... ...read more...
    • Education

    Thursday, July 27, 11:30 AM - 1:00 PM

    • Room: The Marriott City Creek
    Join us as industry leaders from Ibex, Western Spirit Cycles, Wylder, Clif Bar, The North Face and REI come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands.   This... ...read more...
    Speaker(s)
    Panelist
    ALEX THOMPSON
    VICE PRESIDENT, COMMUNICATIONS AND PUBLIC AFFAIRS
    REI HQ
    Panelist
    ASHLEY KORENBLAT Colorado
    WESTERN SPIRITS CYCLE
    Panelist
    JAINEE DIAL
    WYLDER
    Moderator
    Jessica Wahl
    Outdoor Industry Association
    Panelist
    KEELY WACHS Colorado
    CLIF BAR
    Panelist
    KEVIN HOGAN
    THE NORTH FACE
    Panelist
    TED MANNING
    IBEX OUTDOOR CLOTHING
    • Education

    Thursday, July 27, 12:00 PM - 1:30 PM

    • Room: The Marriott City Creek
    Centric VIP is a visual, fully digital collection of boards for iPad, iPhone and large-scale, touch-screen televisions. Attend this lunch seminar to see the unveiling of this game-changing innovation connected to real-time actionable PLM and used by executives, creative, merchandising, product development, sourcing, sales and marketing teams....
    Speaker(s)
    Co-Presenter
    NICOLAS FJELLBERG SWERDLOWE Colorado
    CENTRIC SOFTWARE
    Sponsored by:

    • Education

    Thursday, July 27, 1:00 PM - 2:00 PM

    • Room: Paddle Education Area
    Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska to Mexico.  What they didn't realize is that they would become true outdoorsman in the process.  Come hear about their record setting adventure!...
    • Education
    • Room: Trend + Design Center - Booth 155-415
    Cotton Incorporated’s annual active forecast details cutting edge lifestyle inspiration, inspirational color stories and the latest cotton fabric innovations for the 2019-2020 season...
    Sponsored by:

    • Education

    Thursday, July 27, 1:30 PM - 2:30 PM

    • Room: The Marriott City Creek
    Join Lectra, a company with over 45 years of experience in providing CAD and CAM technology for the Fashion, Automotive and Furniture industry. We will share highlights of the transformation underway in the industry such as initiatives for the deployment of intelligent factories via “Industry 4.0; “Digitalization and its ecosystem... ...read more...
    • Education
    • Room: The Marriott City Creek
    Congress has a new plan to lower corporate tax rates and support U.S. manufacturing. But the finer details could mean massive tax increases for imported products and the retailers who sell them. What does this all mean for the outdoor industry and how can you prepare? Join us to get up to... ...read more...
    • Education
    • Room: The Camp - Booth 38088
    Please join the Grassroots Outdoor Alliance for a conversation on who we are and what we do. If you are a Retailer, Vendor, Sales Rep, or Press who is curious about what Grassroots is, join us to find out! This one hour session will be a panel discussion and live... ...read more...
    • Education

    Thursday, July 27, 2:00 PM - 3:00 PM

    • Room: Trend + Design Center - Booth 155-415
    As people have less time for shopping and are opting for more efficiency, brands are scrambling to compensate for lost revenue in other ways. Many are reaching for “top of mountain” status to justify higher price points and increase profit margins. Come to this panel to discuss how brand identity... ...read more...
    • Education
    • Room: Public Lands Action Center - Booth 44
    Hear the latest on the Trump Administration Monument Review from experts in the space and learn about how you can still make your voice heard on the importance of protected public lands....
    Sponsored by:

    • Education
    • Room: Paddle Education Area
    Expert panel address key issues facing paddlesport retailers today and tomorrow. The future of free shipping. Kayaking is the new SUP. Canoeing is hot, seriously! The true cost of late pre-seasons and later deliveries. How to beat online retail. The discount days of summer. The trouble with staff turnover. Brought to... ...read more...
    Sponsored by:

    • Education

    Thursday, July 27, 2:30 PM - 3:30 PM

    • Room: The Camp - Booth 38088
    The statistics are bleak—only 4 percent of Fortune 500 companies have female CEOs and women represent just 37 percent of the National Park Service workforce—yet their power and potential is unlimited. In this panel, we will explore what it takes to change this reality and we will envision what the... ...read more...
    Sponsored by:

    • Education

    Thursday, July 27, 3:00 PM - 4:00 PM

    • Room: Paddle Education Area
    Presented by the Stand Up Paddle Industry Association (SUPIA)​ Join a diverse group of Members from the Stand Up Paddle Industry Association as we share success stories from around the country on the continued explosion of SUP through consumer engagement and community. In this new age of retail, it is more... ...read more...
    Sponsored by:

    • Education

    Thursday, July 27, 3:30 PM - 4:30 PM

    • Room: The Camp - Booth 38088
    In video games, cheat codes allow players to bypass levels and unlock rewards. Seasoned writers know that there are also story cheat codes that allow you to bypass bad habits and unlock hidden interest in your writing. And just like gaming cheat codes, they’re easy to use and they get... ...read more...
    Sponsored by:

    • Education

    Friday, July 28, 9:30 AM - 10:30 AM

    • Room: The Marriott City Creek
    Join Lewis Roca Rothgerber Christie attorneys for an interactive game show-style discussion surrounding key areas of intellectual property that can impact a company’s brand and bottom line. Audience members will learn brand best practices as well as how to avoid intellectual property pitfalls. Topics will include copyright myths, advertising blunders,... ...read more...
    Tracks:
    • Education
    • Room: The Marriott City Creek
    From Osprey Packs to Hydro Flask, top outdoor brands are going live to train and sell to all of their audiences. Join Fritz Brumder, CEO and founder of Brandlive to walk through real examples of outdoor brands embracing live video to align employees, train retail and associates and launch and... ...read more...
    • Education
    • Room: The Marriott City Creek
    The apparel industry is undergoing the most dramatic transformation since the beginning of organized retail. Baby boomers are downsizing. Younger consumers are more knowledgeable and demanding than any demographic in history. Traditional retailers can’t seem to stop the decline in brick and mortar traffic. And yet, amid all the turbulence,... ...read more...
    • Education

    Friday, July 28, 10:00 AM - 11:00 AM

    • Room: Trend + Design Center - Booth 155-415
    The outdoor industry can often lack inclusivity. As brands work harder to become more diverse, it’s important for leaders to remember to be inclusive to all team members. Come to this panel to learn how you can set aside your ego at the door and empower your employees along the... ...read more...
    • Education
    • Room: Public Lands Action Center - Booth 44
    This is your chance to feel like a Senator and help write legislation. OIA, with your help, is crafting a resolution to introduce in Congress that describes the threat climate change poses to the outdoor industry in order to bring together elected officials from across the aisle to act together to... ...read more...
    Sponsored by:

    • Education
    • Room: The Camp - Booth 38088
    Join Dan Holman of Management One & RetailORBIT for this 45 minute interactive presentation that reveals the secrets to merchandising in today’s competitive retail market including mark-ups, markdowns, pricing & visual displays. This session will give retailers an opportunity to speak to their specific challenges and hear how other retailers... ...read more...
    • Education
    • Room: The RANGER Station - Booth VO2299
    Cooper Gill, Co-Founder of RANGE and Creative Director at SET Creative, is a retail expert. For over a decade he has been building, designing and merchandising stores from big box fast-fashion empires to mom and pop surf shops. He will be on-site at The RANGER Station, Booth VO2299 to share... ...read more...
    Sponsored by:

    • Education
    • Room: Public Lands Action Center - Booth 44
    This is your chance to feel like a Senator and help write legislation. OIA, with your help, is crafting a resolution to introduce in Congress that describes the threat climate change poses to the outdoor industry in order to bring together elected officials from across the aisle to act together to... ...read more...
    Sponsored by:

    • Education

    Friday, July 28, 11:00 AM - 12:00 PM

    • Room: The Marriott City Creek
    Every brand is hungry for growth. The harsh reality is that most innovation efforts won't satisfy the craving. Most fail because they're too slow, expensive or risky-the nature of disruptive innovation. But within closer reach are fast, cost-effective opportunities that go unnoticed. We call them the Overlooked Middle. For brands like... ...read more...
    Sponsored by:

    • Education
    • Room: The Marriott City Creek
    Your total supply chain cost results from a combination of factors including freight, claims, chargebacks, and opportunity costs. Find out how OD provides the best value in frieght and can lower your overall costs by reducing clains, reorders, chargebacks, all while keeping your shelves full and your production lines running....
    Sponsored by:

    • Education

    Friday, July 28, 11:00 AM - 1:00 PM

    • Room: The Camp - Booth 38088
    The outdoor industry thrives thanks to the networks we’ve all created over the years, and there’s no place like Outdoor Retailer for making new business connections. Join RootsRated Media and upventur for mid-day meet-ups on days 2, 3, and 4 from 11 a.m. to 1 p.m. We’re inviting all photographers,... ...read more...
    Sponsored by:

    • Education
    • Room: UMOCA
    A: Appeal. The best way to make the product appeal to the customer is interaction. Teaching your staff to be effective in the APPEAL phase also allows your staff to be confident in overcoming objections the customer might have. R: Relationship. Research proves that it takes far more effort and expense to attract... ...read more...
    • Education

    Friday, July 28, 11:30 AM - 1:00 PM

    • Room: The Marriott City Creek
    Repairing outdoor gear since 1986, Rainy Pass Repair has seen its fair share of gear failures and has learned quite a bit about what works and what doesn’t when it comes to maintaining and repairing outdoor gear.  Join us for the OIA Industry Lunch on Friday, July 28th at 11:30 AM... ...read more...
    Speaker(s)
    Speaker/Presenter
    Lindsey Stone
    Rainy Pass Repair
    • Education

    Friday, July 28, 12:30 PM - 1:30 PM

    • Room: The Marriott City Creek
    The Spring/Summer 2018 season is driven by two opposing aesthetics: maximalism and minimalism. When working in tandem, these two trends create a dynamic and diverse range of inspiration. Join The Doneger Group for a look at big ideas in activewear, including sociocultural influences and design inspiration. This session will break down... ...read more...
    • Education
    • Room: The Marriott City Creek
    Now more than ever, what today’s consumer companies need is the ability to convene humans around an idea, a forum and an experience—or what we call a “brand bonfire.” In this provocative talk, architect and retail strategist Kevin Kelley will unfold the process he has utilized for over two decades... ...read more...
    • Education
    • Room: The Marriott City Creek
    With the continued success of Google Shopping in the Outdoor products vertical, advertisers have continued to adapt and innovate new strategies to compete for shoppers. Co-presented by Lewis Brannon, Senior Manager of Paid Search at CPC Strategy, and Christina Berry, Agency Development Manager of Google, this session... ...read more...
    • Education

    Friday, July 28, 1:00 PM - 2:00 PM

    • Room: Paddle Education Area
    Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska to Mexico.  What they didn't realize is that they would become true outdoorsman in the process.  Come hear about their record setting adventure!...
    • Education
    • Room: Trend + Design Center - Booth 155-415
    Finding the right employees in the outdoor products industry can be a gamble. What if there was be a better way to prepare and educate young professionals for thriving careers in the industry? Join us for a panel discussion about the industry-wide benefits of the innovative collegiate program called Outdoor... ...read more...
    Sponsored by:

    • Education

    Friday, July 28, 1:30 PM - 3:30 PM

    • Room: The Camp
    Need inspiration? Come hear from Cobian Ambassador Bethany Hamilton, pro-surfer, shark-attack survivor, and inspirational icon to millions throughout the world. Session attendees will have the unique opportunity to catch a sneak peek of her upcoming surf film, hear the story behind her new sandal collection, and how she’s empowering the... ...read more...
    Sponsored by:

    • Education

    Friday, July 28, 2:00 PM - 3:00 PM

    • Room: Trend + Design Center - Booth 155-415
    During the design, social media, and marketing processes, healthy debate is always a good thing. But dissuading someone from moving forward with an idea can be even harder than figuring out how to sell one. During this panel, we’ll discuss how to leverage internal advocates, how to frame dissent, and... ...read more...
    • Education
    • Room: The Marriott City Creek
    Google and Fidelitas Development will present an in-depth look into AdWords optimization for the Outdoor Industry. Session attendees will learn how to increase online sales through better targeting of their AdWords campaigns, by properly allocating their budget across AdWords platforms, and by creating highly-converting ads and landing pages."...
    • Education
    • Room: Public Lands Action Center - Booth 44
    Hear from another source in your supply chain – the destinations – as we highlight federal agencies’ efforts in public engagement through technology, partnerships, community outreach, and a passion for outdoor recreation. As we explore existing connections, what other opportunities hide in plain sight? What are the intersections between public land... ...read more...
    Sponsored by:

    • Education
    • Room: Paddle Education Area
    Things are different today. Working outdoor retail is not as cool as it once was (neither is instructing and guiding, FYI). Top retailers big and small share how they changed their thinking and their businesses to empower today’s Millennials to create powerful, reliable and profitable sales teams. Brought to you by... ...read more...
    Sponsored by:

    • Education
    • Room: The Marriott City Creek
    Sports and outdoor pursuits are born of masculine culture and the steely mindset of winning. Consider ubiquitous sayings that are worn like badges of honor: No pain, no gain. Never give up. Qualities like empathy, openness and vulnerability seem out of place on the court and cliff’s edge, but they... ...read more...
    • Education

    Friday, July 28, 3:30 PM - 4:30 PM

    • Room: The Camp - Booth 38088
    Building off of the “When Women Lead” panel, this interactive session is geared toward industry professionals who are excited to examine our (diverse) values and develop a new vision for women in the outdoor industry. Through meaningful dialogue and candid conversations, we will create a working manifesto designed to support... ...read more...
    Sponsored by:

    • Education

    Saturday, July 29, 10:00 AM - 11:00 AM

    • Room: The Camp - Booth 38088
    This 45 minute interactive session takes an in-depth look at the secrets to Open-To-Buy and how to manage inventory to achieve optimum levels that allow retailers to grow profitable sales, increase their cash flow and ultimately their overall store profitability. Lead by Dan Holman from Management One & RetailORBIT....
    • Education

    Saturday, July 29, 11:00 AM - 1:00 PM

    • Room: The Camp - Booth 38088
    The outdoor industry thrives thanks to the networks we’ve all created over the years, and there’s no place like Outdoor Retailer for making new business connections. Join RootsRated Media and upventur for mid-day meet-ups on days 2, 3, and 4 from 11 a.m. to 1 p.m. We’re inviting all photographers,... ...read more...
    Sponsored by:

    • Education
    • Room: UMOCA
    It takes about 21 to 28 days to learn a new habit. That doesn’t sound like too long, but research also indicates that people tend to drop out of a new behavior after two weeks if they don’t go out of their way to keep it going. In this session we will talk... ...read more...
    • Education

    Saturday, July 29, 11:00 AM - 2:00 PM

    • Room: Public Lands Action Center - Booth 44
    Sponsored by:

    • Education

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