January 2018
Salt Lake City, UT

 

Tuesday, January 10, 10:00 AM - 11:00 AM

  • Location: VO320 - The Ranger Station
The universe rewards those that are courageous, so how can we inspire and empower women to be bold and brave by claiming their seat at the table? Join us for a panel discussion about marketing, retail, product development and community for the Modern Outdoors Woman....
Sponsored by:

  • Education
  • RANGER Station at Venture Out

Tuesday, January 10, 11:00 AM - 12:00 PM

  • Location: MR155-501 - Trend + Design Center
A primer from Microban on controlling odor in outdoor apparel, gear and accessories....
Sponsored by:

  • Education
  • Trend + Design Center

Tuesday, January 10, 11:00 AM - 1:00 PM

  • Location: Utah Museum of Contemporary Art
Well-known recruiter Jörgen Sundberg puts the cost of on boarding an employee at $240,000. And, according to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee's first-year earnings. For a small company, a five-figure investment in the wrong person is... ...read more...
Sponsored by:

  • Education
  • UMOCA / Utah Museum of Contemporary Art

Tuesday, January 10, 11:30 AM - 1:00 PM

  • Location: Downtown Marriott City Creek
Join Outdoor Industry Association and Outdoor Foundation for a dynamic roundtable discussion moderated by OIA’s Jessica Wahl about the therapeutic power of the outdoors. As more and more doctors across the country prescribe outdoor recreation to address physical and mental illness, post-traumatic stress and other maladies, what is our role... ...read more...
Speaker(s)
Co-Presenter
Bruce Lee
Johns Hopkins Bloomberg School of Public Health
Co-Presenter
Christine Fanning
Outdoor Foundation
Moderator
Jessica Wahl
Outdoor Industry Association
Co-Presenter
Mark McKnight
Co-Presenter
Stacy Bare
SIERRA CLUB
  • Education
  • Downtown Marriott City Creek

Tuesday, January 10, 12:00 PM - 1:00 PM

  • Location: MR155-501 - Trend + Design Center
Sneak peak of fall/winter 2018/19 sport trends...
  • Education
  • Trend + Design Center

Tuesday, January 10, 1:30 PM - 2:30 PM

  • Location: Downtown Marriott City Creek
U.S. copyright law provides limited protection for clothing design because clothing design is considered more useful than artful. In 2017, the U.S. Supreme Court may expand copyright protection for clothing design, creating another tool to stop counterfeiters but also increasing the liability risk for manufacturers and retailers. Join us as... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
How can customers possibly pay attention to all the messages bombarding their multi-device-driven daily lives? Is your brand adding to that noise or is it adding real value to your customers’ lives through messaging that truly matters to them? Are your customers turning to your brand or to your competitors’... ...read more...
  • Education
  • Downtown Marriott City Creek

Tuesday, January 10, 2:00 PM - 3:00 PM

  • Location: VO320 - The Ranger Station
Make a statement and create lasting relationships with your customers through an omnichannel and experiential approach to retail. Gain invaluable insights from industry thought leaders so you can own the everevolving retail landscape like a boss....
Sponsored by:

  • Education
  • RANGER Station at Venture Out
  • Location: MR155-501 - Trend + Design Center
Michelle M Rose, Struktur Event + Struktur Studio "Everything about how we design, make, sell, and dispose of technical apparel is rapidly shifting. In 10 years the apparel landscape will be completely transformed. Come hear the methods, economics, and cultural shifts that are driving this change."...
  • Education
  • Trend + Design Center

Tuesday, January 10, 2:30 PM - 3:30 PM

  • Location: 36093 - The Camp
The Avalanche Project’s multi-media talk focuses on how to stay alive in avalanche terrain including getting the avalanche forecast, identifying avalanche terrain, avalanche danger signs, safe travel habits and rescue....
  • Education
  • The Camp

Tuesday, January 10, 3:00 PM - 4:00 PM

  • Location: Downtown Marriott City Creek
Many companies are currently doing direct marketing via traditional channels such as Direct Mail and Email Marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
Be a brand that the buyer loves. Learn how to bring key insights and keep performance goals that will keep retailers knocking at your door. Find out what it takes to stand out from all the other brands....
  • Education
  • Downtown Marriott City Creek

Tuesday, January 10, 3:30 PM - 4:30 PM

  • Location: 36093 - The Camp
With its emphasis on logos, typefaces and tag lines, the traditional notion of brand identity was created for an era of mass media and disruptive advertising that is all but history. A narrative identity, on the other hand, is designed for the way the world works today. It can guide... ...read more...
Sponsored by:

  • Education
  • The Camp

Wednesday, January 11, 7:30 AM - 9:00 AM

  • Location: Downtown Marriott City Creek
The “Outdoor Trend” presentation has become a “must attend” event -  this fast-paced and informative breakfast session is critical to keeping up-to-date on retail sales, who’s coming into stores and why. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there... ...read more...
Speaker(s)
Co-Presenter
Julia Day
NPD Group
Co-Presenter
Matthew Powell
NPD Group
Sponsored by: The NPD Group
  • Education
  • Downtown Marriott City Creek

Wednesday, January 11, 9:30 AM - 10:30 AM

  • Location: Downtown Marriott City Creek
Today we live and work in something like a demolition derby. In a world that values expansion - bigger, better, faster, MORE - space for work and life is more often defined by great forces coming together. These collision zones exist between vendors and consumers, markets and margins, cashflow and... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: 36093 - The Camp
The Avalanche Project’s multi-media talk focuses on how to stay alive in avalanche terrain including getting the avalanche forecast, identifying avalanche terrain, avalanche danger signs, safe travel habits and rescue....
  • Education
  • The Camp

Wednesday, January 11, 10:00 AM - 11:00 AM

  • Location: VO320 - The Ranger Station
 Diversity, equity, and inclusion are top of mind for the growing millennial outdoor consumer. Learn from industry experts how your marketing and media can play a role in cultivating a more inclusive outdoors while broadening your customer base....
Sponsored by:

  • Education
  • RANGER Station at Venture Out
  • Location: MR155-501 - Trend + Design Center
Bob Buck, Technical Fellow, The Chemours Company Performance finishes that prevent stains and repel water deliver essential performance in outdoor products. New stain management and durable water repellent (DWR) finishes abound to replace old ones.  The demand for sustainable products and chemistry, championed by the outdoor industry, has raised new questions... ...read more...
Sponsored by:

  • Education
  • Trend + Design Center

Wednesday, January 11, 11:00 AM - 1:00 PM

  • Location: Utah Museum of Contemporary Art
As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth, company culture, store environment and customer satisfaction. But how can a store manager be MOST EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader.... ...read more...
Sponsored by:

  • Education
  • UMOCA / Utah Museum of Contemporary Art

Wednesday, January 11, 11:30 AM - 1:00 PM

  • Location: Downtown Marriott City Creek
Stumped about REI's and MEC's requirement for all vendor partners to adopt the Higg Index? Come grab a bite with us, learn about the Higg Index from OIA experts, and hear from the retailers themselves on their move toward raising their sustainability standards. ...
Speaker(s)
Moderator
Beth Jensen
OUTDOOR INDUSTRY ASSOCIATION
Co-Presenter
David Labistour
Co-Presenter
Susan Viscon
Co-Presenter
Valerie Presolly
Co-Presenter
Vik Sahney
REI
  • Education
  • Downtown Marriott City Creek

Wednesday, January 11, 12:00 PM - 12:30 PM

  • Location: VO320 - The Ranger Station
Group Mediation led by local SLC meditation teacher...
Sponsored by:

  • Education
  • RANGER Station at Venture Out

Wednesday, January 11, 12:00 PM - 1:30 PM

  • Location: Downtown Marriott City Creek
What are the biggest challenges you face when bringing products to market? This year at ORWM, YOU drive the PLM discussion! Centric Software organized an experienced panel of industry experts that will field your questions and discuss the biggest product development challenges facing today’s outdoor companies.  Complimentary lunch included.  Please... ...read more...
Speaker(s)
Co-Presenter
David Gardner
Centric Software
Moderator
Matt Nakari
Centric Software
Co-Presenter
Paul Rattay
Camelback
Co-Presenter
Sheila Moore
Icebreaker
Co-Presenter
Susan Glynn
Ariat
Sponsored by:

  • Education
  • Downtown Marriott City Creek

Wednesday, January 11, 1:30 PM - 2:30 PM

  • Location: Downtown Marriott City Creek
Consumers are increasingly researching and purchasing products through various channels and platforms. Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. In this next evolution of Hanson Dodge Creative’s popular Outdoor University seminar, Tom Flierl will provide insights on how brands can inspire... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
For many brands, the relationship with Amazon is purely transactional - PO’s come and go like clockwork. Others have shunned Amazon altogether as a partner in their retail strategy. Yet, Amazon has emerged as a retail beast - posting $857 Million in net income for its third quarter of 2016.... ...read more...
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
This presentation addresses the challenges Obermeyer, the Aspen-based ski company, faced when trying to use three independent websites to meet the needs of sales associates, distributors, and customers. Bluespark will discuss the open-source web solutions used, including a new content management system, an ecommerce integration, and updated user experience. faced... ...read more...
Sponsored by:

  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
B2B eCommerce is triggering a tectonic shift in the Outdoor Industry and B2B sales as a whole. Forrester projects the US B2B eCommerce market growing to $1.13 trillion in 2020, and Frost & Sullivan puts the global B2B eCommerce market at $6.7 trillion by that time. Find out why outdoor... ...read more...
Sponsored by: Handshake
  • Education
  • Downtown Marriott City Creek

Wednesday, January 11, 2:00 PM - 3:00 PM

  • Location: VO320 - The Ranger Station
For the greater good of the outdoor community, how can we do our part to give back to the environment while building responsible brands? This panel discussion will inspire both emerging and established brands to do more and be better....
Sponsored by:

  • Education
  • RANGER Station at Venture Out
  • Location: MR155-501 - Trend + Design Center
Dominique ARIS founder of Be-unique product design studio and GYST sports gear company.Be-unique is a boutique design studio offering complete product design solutions for a constantly evolving and demanding marketplace. Founder and creative director Dominique ARIS International experience and an unwavering passion for launching successful products into the marketplace is... ...read more...
  • Education
  • Trend + Design Center

Wednesday, January 11, 2:15 PM - 3:15 PM

  • Location: 36093 - The Camp
A social media panel discussion lead by Jessica Hamel, Outdoor Retailer's Social Media Manager from Freckled By The Sun. Specialty outdoor retailers have always had a secret weapon: their local community. Join outdoor retailers and their brand partners in a discussion around how you can engage, inspire and educate your... ...read more...
  • Education
  • The Camp

Wednesday, January 11, 2:30 PM - 4:00 PM

  • Location: Downtown Marriott City Creek
How do we stay true to our soul, compete and collaborate all in the same breath?  At the core of the outdoor entrepreneur is passion, grit and an acute sense of independence. With growing statewide and national clout, newly appointed state leaders are championing their respective state’s outdoor recreation economies. Seemingly... ...read more...
Speaker(s)
Co-Presenter
Cailin O'Brien-Feeney
OIA
Moderator
Chuck Sullivan
Something Independent
Co-Presenter
Domenic Bravo
Division of State Parks, Historic Sites & Trails - Wyoming
Co-Presenter
Jon Snyder
Washington Outdoor Recreation & Economic Development
Co-Presenter
Luis Benitez
Colorado Outdoor Recreation Industry
Co-Presenter
Tom Adams
Utah Office of Outdoor Recreation
  • Education
  • Downtown Marriott City Creek

Wednesday, January 11, 3:00 PM - 4:00 PM

  • Location: Downtown Marriott City Creek
A look at color and concept trends for the sports market....
  • Education
  • Downtown Marriott City Creek
  • Location: Downtown Marriott City Creek
How can brick and mortar stores survive, much less thrive, in this new era of online shopping, retail efficiency and endless commoditization? By building a store that has the power to convene consumers around the magical glow of a brand bonfire experience....
  • Education
  • Downtown Marriott City Creek

Wednesday, January 11, 3:30 PM - 6:00 PM

  • Location: 36093 - The Camp
Join The Avalanche Project for a panel discussion on backcountry safety. Stick around after for a Happy Hour sponsored by Sierra Nevada....
Sponsored by:

  • Education
  • The Camp

Thursday, January 12, 9:30 AM - 10:30 AM

  • Location: Downtown Marriott City Creek
The future earnings of the outdoor industry and the future stewardship of our public lands are interrelated: both depend on the cultivation of new constituencies for success. No demographics are riper for cultivation than communities of color. This panel discussion features four alumni of SHIFT’s Emerging Leaders Program who present... ...read more...
Speaker(s)
Moderator
Christian Beckwith
SHIFT
Co-Presenter
Liz Sodja
Utah Conservation Corps
Co-Presenter
Michael Davis
YMCA Boys Outdoor Leadership Development School
Co-Presenter
Michelle Piñon
Recreation and Forest Policy Fellow
Co-Presenter
Taimur Ahmad
Recreation and Forest Policy Fellow
  • Education
  • Downtown Marriott City Creek

Thursday, January 12, 11:00 AM - 12:00 PM

  • Location: Downtown Marriott City Creek
Health and wellness continues to be a growing movement with apparel playing a key role. Join The Doneger Group for a look at concept trends in activewear, including sociocultural influences and design inspiration. This session will also break down what’s new and next for the active lifestyle in color, fabric,... ...read more...
Speaker(s)
Co-Presenter
Marla Rosen
Co-Presenter
Nina Esteves
  • Education
  • Downtown Marriott City Creek

Thursday, January 12, 11:00 AM - 1:00 PM

  • Location: Utah Museum of Contemporary Art
Everyday your employees are selling for you, but how do you measure their performance? What are the metrics that tell you how they are doing in customer engagement? How do you set goals to increase your business and get the buy in from each staff member? Come prepared look at your sales goals, how your... ...read more...
Sponsored by:

  • Education
  • UMOCA / Utah Museum of Contemporary Art

Thursday, January 12, 11:30 AM - 1:00 PM

  • Location: Downtown Marriott City Creek
The surprising outcome of the 2016 presidential election signals a dramatic shift for climate change policy. The next administration has pledged to defund federal climate change mitigation and will withdraw from international climate agreements. What do we do now? Join for an important discussion about where we go from here... ...read more...
Speaker(s)
Moderator
Andrew Pappas
OIA
Co-Presenter
Anne Kelly
Business for Innovative Climate & Energy Policy
Co-Presenter
Chris Steinkamp
Protect Our Winters
Co-Presenter
Luke Cartin
Park City Municipal Corporation
  • Education
  • Downtown Marriott City Creek

Thursday, January 12, 2:00 PM - 3:00 PM

  • Location: MR155-501 - Trend + Design Center
Jeff Popp + Corey Lorenzen, DENVER DESIGN CO Designing a Design Process to Make Designing Things Great Again... or some bullshit like that. Ramblings & learnings from 2 millennial idiots, that make backpacks, about using an adaptive design process to keep up with the market and maintain integrity. Why you're screwed... ...read more...
  • Education
  • Trend + Design Center

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