Keynote Lunch and a Multi-Industry Discussion: New Consumer Experience
Tuesday, January 28, 2020: 11:30 AM - 1:00 PM
Speaker(s)
Description
Today’s consumers want what they want and when they want it. According to a 2018 study, 74 percent of Americans prioritize experiences over products or things and eight out of every ten outdoor participants want to try a new outdoor activity. Fortunately, the outdoor industry – from snow sports to boating, hiking to hunting and biking to RVing – has some of the best experiences to offer. Our challenge is to remove self-imposed barriers and connect consumers with the opportunities to experience all of the adventures waiting for them in the outdoors. This panel will explore the challenges of working together to promote an experience-based, year-round, cross-sector outdoor economy. Panelists will share their insights on creating frictionless experiences and how they work with unlikely allies to bring more people into the outdoors. The panel will also address the work the industry still needs to do to remove barriers preventing consumers from participating more in more outdoor activities year-round.
