What is the deal with China? How can you sell into China direct to consumer and why is now the best time to do so? In this workshop we talk about how to market, convert and fulfill direct to consumers in China. Why cross border eCommerce in China? What are Chinese consumers... ...read more...

• Education

The world of sponsorship is evolving to a performance-based model that requires real-time data. Historical media like TV and print are dwarfed by digital content consumption for outdoor sport ambassadors. Today, outdoor brands are behind mainstream brands when it comes to measuring and optimizing the value of the content from... ...read more...

• Education

There are 5 key areas that make Amazon, Walmart, Target, and other eCommerce giants successful: - High product availability (no stock-outs) - Quick and free delivery (next day) - Same day pick up (click-and-collect) - Easy returns (many locations, any time) - Price Most brands can and do compete on... ...read more...

• Education

Smith Optics and Coca-Cola are long standing partners of the outdoor industry. Learn from Eric Carlson and Amy Gavin on their approach to partnerships with ski resorts including developing brand awareness, driving revenue and creating memories. Annie Gleason of Alterra Mountain Company and Tiffany Cook of Aspen Skiing Company will... ...read more...

• Education

Often the challenge of improving the search results for a brand focuses a lot of time and attention on the 'what' a user is searching for, and less time is spent on really getting to 'why' that person is searching. This session will share actionable insights to help you determine... ...read more...

• Education
• Education

Whether the goal is growing snow and outdoor sports participation, or strengthening a sponsor’s connection to the sports, Gen Z’s views on technology, inclusivity, content, and more are critical to making engagement with the newest generation meaningful. Among our collective challenges is sifting through a mountain of data already collected... ...read more...

• Education
• Education

Color is a language. We use the language of color to express who we are, how we feel and to symbolize the message we want to send to the world. With the environment and sustainability top of mind for so many, it makes perfect sense that we turn to nature... ...read more...

Sponsored by:

• Trend + Design Center
• Education

Outdoor industry companies have paid nearly two billion dollars in punitive tariffs imposed by the Trump administration on products sourced from China, with possibly more tariffs to come. These taxes not only mean higher costs for companies and consumers, but they also result in less innovation and job growth. OIA... ...read more...

• Education
• Education

Partnerships are a two-way street and it’s not always as simple as promoting a product. Utilizing the digital landscape, we’ll dive into the collaborative ways purpose-driven brands, retailers and influencers are tackling important issues in the outdoor industry and explore how content creators are enabling nonprofits to rise to the... ...read more...

• The Ranger Station
• Education

Join Camber for stories from the field, focused on how inclusive workplace practices—mentorship, sponsorship and others—accelerated the career growth of our outstanding active-outdoors industry panelists....

• The Camp
• Education

Shared values drive culture, movements and ultimately brand affinity. Success for brands in the outdoor industry and beyond hinges on the ability to create alignment internally and externally with individual, societal and corporate values. Our expert panel will discuss the role values play in business (Conscious Company), how to uncover... ...read more...

• Education

As applications are brought to market across diverse retail channels and product categories including cosmetics, health products, food and beverage, pet products, skincare and pharmaceuticals, BDS Analytics’ predicts U.S. sales of cannabis and hemp-derived CBD products to surge from $1.9 billion in 2018 to $20 billion by 2024, a compound... ...read more...

Sponsored by:

• CBD + Wellness Area (Booth 57028-UL)
• Education

Join Overland Journal to learn how big is the audience, how fast is it growing, what is the market potential for your business....

Sponsored by:

• Overland Experience (Booth 32087-UL)
• Education

Currently one of the most under appreciated aspects of the creative process is found in the basic human condition, Emotional Intelligence. There are many people who go through the normal process of Childhood all the way through to today, rarely taking the time to look at WHY we think the... ...read more...

• Trend + Design Center
• Education

Members of Gear Patrol’s Outdoor & Fitness team take the stage to showcase some of the season’s most innovative and interesting new offerings in a hotly contested comparative fashion. They’ll be pulling the top products from a variety of winter-oriented categories and facing them off against each other to see... ...read more...

Sponsored by:

• The Camp
• Education

Did you know that 63% of Millennials – those aged 18-29 do not own a credit card? In this session, you will get an in-depth look into Millennial spending habits and discuss how leveraging this age group can help grow your brand’s direct business and build new lifetime loyalists....

Sponsored by:

• The Camp
• Education

Join the Outdoor Foundation for the launch of the 2019 Outdoor Participation Report and a discussion about the trends in outdoor participation and the opportunities and challenges we are facing together in getting more people thriving outside more often. Humans are becoming an indoor species, and our innate connection to... ...read more...

• Education

Getting your outdoor products and gear in front of an already engaged and interested customer base is absolutely do-able. We'll learn about the right audience-targeting equipment the top digital advertising platforms have available for you to use TODAY. Google, Facebook, and Instagram may seem like infinite arenas where your presence... ...read more...

• The Camp
• Education

This session breaks down sponsored content’s role in today’s media landscape. In a crowded content landscape, should you be creating content? Where have brands partnered with publishers to produce great storytelling? What role does traditional advertising play? Have we lost readers trust in the content they discover? Where do influencers... ...read more...

• Education

How will you ignite growth for your brand’s future? Join Dirk Sorenson for an in-depth look at new ways to promote growth through evolution, transformation, and innovation. This session will examine the emerging trends as it relates to pricing and new product design, materials, and technical enhancements now available for... ...read more...

Sponsored by:

• Trend + Design Center
• Education

Are you maximizing your digital roadmap for the long haul? Positioning your business for the future requires a serious look at the framework you have in place today so you can continue to adapt, scale and grow.     Join us for this SIA session where we will discuss the key technologies needed... ...read more...

• Education

Sustainability can feel like a long, slow journey with few rewarding views in sight – unless, you’re equipped with a map of the landscape, a focused strategy and the right resources. Despite most brands having limited-to-no dedicated sustainability staff, not taking action won’t be an option for long given the... ...read more...

• Trend + Design Center
• Education

Why do some brands and retailers hide their socially responsible efforts from their customers? In a crowded field, how do you ensure your message is heard and good work honored? How can retailers ensure they benefit from a brands efforts? This session will explore the questions we need to ask... ...read more...

• The Camp
• Education

Empowering business channels by bridging the gap between online shopping and physical retail experience. From shopper-facing solutions, to business intelligence and data, we will enlighten the audience with examples of technology that deliver channel efficiencies and stimulate ROI. From page load to data lake, Locally and partners will present a... ...read more...

• Education

Dr. Jason, Jun-yan Hu will share his perspectives on the importance of staying dry and the emergence of One-way Moisture Transfer Capability (OWTC) textiles in regard to staying warm during winter activities.  During this discussion Dr. Hu will share details around available testing methods such as AATCC 195 and provide... ...read more...

Sponsored by:

• Trend + Design Center
• Education

How has the outdoor industry evolved since the launch of Venture Out? Join us for this panel discussion featuring emerging and established brands who've played a key role in shaping the Modern Outdoor Movement....

• The Ranger Station
• Education

Did you know that B2B ecommerce is a $23.9 trillion (yes, with a T) market opportunity? Businesses are taking advantage of Alibaba.com’s platform to reach 10 million+ active buyers around the world — and around the corner. Join this interactive discussion to hear how you can differentiate your business and product... ...read more...

Sponsored by:

• The Camp
• Education

The Arctic National Wildlife Refuge is one of the wildest places on earth. For the first time in 50 years, the biological heart of the refuge—the Coastal Plain—is no longer protected from oil and gas development. Join the Conservation Alliance for breakfast and a presentation by Gwich’in Elder Lorraine Netro, climate... ...read more...

Sponsored by:

• Education

Join us for breakfast and see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what drives them there. Get a winning advantage — a clear view... ...read more...

• Education
• Education

Dive into an overview of the outdoor gear rental market that is growing at a rate of 24% per year. Understand the basic necessities for building a rental program within your shop. We will also dig into tips to improve your rental processes from prepping the gear to managing it... ...read more...

• The Camp
• Education

With new tariffs for the U.S. outdoor industry expected to be as much as $1.5 billion dollars every month, Outdoor Brands must consider various business strategies, like manufacturing and supply chain options, to mitigate the rising costs to their bottom lines. Along with these business countermeasures, it is critical for... ...read more...

• Education

Fall/Winter 2021 Sport and Street, Promostyl takes you through the market, color and design trends for the upcoming season....

• Trend + Design Center
• Education

Visits to U.S. national parks between 2008 and 2018 climbed by more than 43 million, from about 275 million park visits in 2008 to 318 million in 2018. And other public lands, such as popular national forests, are also seeing increased visitation.  As outdoorists, we are stoked to see more... ...read more...

• Education
• Education

How have start-ups utilized innovation and technology to disrupt the outdoor industry? We'll talk to brands and retailers changing the game by harnessing the power of crowdfunding, crowdsourcing, and unique business models....

• The Ranger Station
• Education

Today, once-mighty global retailers struggle for survival while digital-natives struggle to keep up with exploding demand. Online stores are going brick & mortar while brick & mortar retailers are headed online. Meanwhile every day seems to bring a new slew of technologies you need to adopt. How do you make... ...read more...

Sponsored by:

• The Camp
• Education

No matter how large or small your marketing team and budget are, most outdoor industry marketing leaders find themselves at least one employee (and many dollars) short of what they’d prefer to have available. So how can you close the gap and get the results you and your leadership team... ...read more...

• Education
• Education

Design using granular data about client segments, price, color, fit, body type, sustainability, and quality allows you to design the right product for the right customer at the right time. Using traditional trending (trend services and comp-shopping) with new tools (Google searches and proprietary algorithmic tools) works towards AI-driven design... ...read more...

• Trend + Design Center
• Education

Learn what outdoor activities crossover with Overlanding and how does it support them. The overland customer is an outdoor customer....

Sponsored by:

• Overland Experience (Booth 32087-UL)
• Education

Join some of the outdoor industry's top journalists and media members to run down the gear they're excited about at Outdoor Retailer. Taking gear reviews to a whole new level, join us to see what products are trending and what you need in your store....

• The Camp
• Education

There is an undeniable global buzz around the cannabis, hemp and CBD market, with sales projections that top $40 billion by 2024. While much of the conversation is centered on legalizing medical cannabis or the potential of consumer products containing CBD, the fact is that there are many other uses... ...read more...

• CBD + Wellness Area (Booth 57028-UL)
• Education

The iconic outdoor retail shop has served as the place to meet up and hang out for the outdoor enthusiast. These days, online shopping threatens the brick and mortar experience. In order to compete, stores must build community. Customers value shops as a social meeting point and retailers  can provide... ...read more...

• The Camp
• Education

Hosted by DuPont Tate & Lyle Bio Products, a set of industry presenters share real-world case studies that show how recent advances in digital manufacturing and sport science have harnessed the performance advantages of bio-based materials to deliver new performance heights across the outdoor sport, apparel, and footwear industries....

Sponsored by:

• Trend + Design Center
• Education

Specialized designers such as graphics, industrial, and web designers, have been evolving into a designer with a breadth in product strategy, visual and interaction design. As new tools are developed the evolution continues to accelerate. Will the latest tool, AI spell the end of the designer, or will it be... ...read more...

• Trend + Design Center
• Education

How many different ways do you sell products and services? How many sales channels do you have? Believe or not your off-Amazon business is becoming more important than ever to your On-Amazon business. What about my store, what about our brands, well that is great, but remember 70% of searches... ...read more...

• The Camp
• Education

The process of raising outside capital can be complicated, overwhelming and time consuming.  Learn how to choose the right partner and prepare ahead of time for pursuing a capital partnership.  A lot of thought and effort goes into such a decision and we at North Castle Partners are committed to... ...read more...

• Education

With over well over 50% of product searches starting on Amazon, brands can no longer treat Amazon like the myth of the abominable snowman anymore or it will become a real-life monster for your company. There are multiple ways to be successful on Amazon, but it all starts with having... ...read more...

• Education

Join the American Institute for Avalanche Research and Education and our panel of experts to get the latest and greatest information on gear that backcountry users need to be fully equipped for safe travel in avalanche terrain. Topics will include trends, new technologies, and customer communication best practices....

Sponsored by:

• The Camp
• Education

What can we learn from the successes in other industries? As more and more industries are understanding that real changes are necessary for sustainability, there are many new and appealing approaches to solving this challenge. This materials-centric presentation brings together a range of different case studies depicting how brands have... ...read more...

• Trend + Design Center
• Education

The use of natural materials in outdoor gear is on the rise and for good reason. Not only are materials such as down, cotton, wool and bamboo renewable, biodegradable and, in many cases, recyclable, they also have unique performance attributes not easily replicated with synthetics. On top of that, today’s end... ...read more...

• Trend + Design Center
• Education

National Parks contain some of the most rare and fragile ecosystems on the planet and are especially vulnerable to climate change. How will changing temperatures, rising seas, and new fire regimes impact our National Parks, and what can we do about it? Join Parks Project as we discuss the future... ...read more...

Sponsored by:

• The Ranger Station
• Education

Come unwind, rejuvenate your mind and get re-energized with PayPal Credit! For retailers and business owners, it is more important than ever to create the head space and maintain the energy necessary to deliver maximum value to customers. Join us for a recharge break to help you get more done... ...read more...

Sponsored by:

• The Camp
• Education

You’ve put in the blood, sweat, tears, and time to innovate and nurture your brand forward along the trail leading to the peak of market dominance. But you’ll need more than hiking boots because that trail is marred by the variable terrain of competition—both from legitimate brands competing for market... ...read more...

Sponsored by:

• Education
• Education

E-bikes are the fastest growing segment of the bike industry, and truly growing the number of people who ride bikes with friends and families. PeopleForBikes has been leading the charge to get e-bikes access in more places, especially ski areas and summer tourist destinations, to increase ridership and participation. This... ...read more...

• Education

Join Board Retailers Association for an open forum discussion on how the manufacturers and retailers can work together to continue to support the board sports that they are all passionate about. BRA Chairman, George Leichtweis of Modern Skate & Surf, will moderate a panel of key manufacturers reps and BRA... ...read more...

Sponsored by:

• The Camp
• Education

From reducing single-use plastics and offsetting carbon to educating outdoor enthusiasts about protecting public lands, how can we use our platforms to inspire and engage consumers to do more with their purchasing power? We'll chat with influencers, activists, and brands about generating positive, impactful change....

• The Ranger Station
• Education

Artificial intelligence, voice recognition, and mobile technology have changed the way consumers seek information and make purchase decisions in 2020. Search-engines are still consumers’ 1st source for reliable information, but the way they search has evolved. It is predicted that half of all searches will be performed with voice by... ...read more...

• Education

Join INMOUV, a trend and design forecast agency based in the heart of Paris, to see an inside look at sport trends for 2021/2022. INMOUV Sport Trend Bureau, subsidiary of CARLIN GROUP is a Parisian Trends & Design Agency specialized in ACTIVE SPORT & MENSWEAR. INMOUV is internationally known for... ...read more...

Sponsored by:

• Trend + Design Center
• Education

As we continue to be sold marketing campaigns that tell us to be bold, fierce, and unapologetic, what happens in our professional and personal relationships when we do just that? In this panel, we will explore the positive and negative consequences of making waves in the outdoor industry and beyond,... ...read more...

• The Camp
• Education

The sense of urgency around 2030 continues to escalate. The world’s climate scientists agree—to control global warming at 1.5 degrees, the earth needs drastic reductions in carbon emissions by 2030. Mountain towns need to act on effective solutions immediately. Join this panel of experts from MT2030 and the Western Resource... ...read more...

• The Camp
• Education

How, where, and when can retailers and manufacturers connect with the overland consumer audience or endemic businesses. Understanding the available targeted marketing outlets, media and events as well as keys to relating your product and business is imperative to exploring the overland segment....

Sponsored by:

• Overland Experience (Booth 32087-UL)
• Education

If you look at an assortment of performance sport bags from a distance - well, they all look rather similar. This presentation will review how intersectional creative thinking was used to design new sport performance bag forms by graduate students from the University of Oregon’s Sports Product Design MS program.... ...read more...

• Trend + Design Center
• Education

All companies that achieve success, growth and innovation, have one thing in common. An individual at the helm who understands the importance of a company's brand and is able to position the company with a competitive advantage, these people are know as brand champions. There are seven secrets of a brand... ...read more...

• Education

An overview of the impacts of the apparel industry on climate change and a case study on how to companies can work towards imitating such impacts....

Sponsored by:

• Trend + Design Center
• Education

Protect Our Winters (POW) has conducted a comprehensive, national Market & Motivation Research project into the emotional pathways that connect ardent and avid outdoor sports participants to climate change and the opportunities and challenges to engage customers on the issue. POW is making a summary of the studies' findings available... ...read more...

• Education