The 150 Year Old Footwear Brand Combines Innovation, Quality and Comfort for FW20 New Silhouettes and Expanded Colorway Offerings
January 21, 2020 – Blundstone, the iconic boot brand established in 1870 in Tasmania, Australia, will debut its newest assortment for Fall/Winter 2020 at the Outdoor Retailer Snow Show this month. Inspired by the rugged natural beauty of Tasmania, the FW20 collection is designed to build on the core of what defines the brand today, as well as to commemorate its 150th anniversary. In addition to new styles, the full range of boots will be on display including Classic, Original, and Thermal styles.
An incredible landmark in the brand’s history, Blundstone is proudly celebrating 150 years of making the most durable and comfortable boots for all walks of life. To mark the milestone, Blundstone will release a limited-edition #150 Boot in 2020 that celebrates superior design and craftsmanship. Based off the iconic Chelsea style, the #150 Boot is made from supple 1.8mm thick premium leather with “150th” stamped in the bronze lining. ‘150th’ is also embossed on the outer leather of the heel. Featuring the signature Blundstone pull tabs, the newest addition is effortlessly and instantly iconic and retails for $204.95.
Also debuting at the show, the brand will showcase a new boot, the Low-Cut Shoe. The new Blundstone Low-Cut Shoe takes inspiration from the Blundstone Chelsea boot but with a lower profile. Made from a lightweight and durable upper featuring a cotton lining and new outsole/midsole for long wear and comfort, the shoe will retail for $179.95. Building on the success of its sheepskin-lined and fully waterproof Thermal Series Chelsea boot, the brand will expand the line to introduce a Thermal Lace-Up boot. The new Thermal Series Lace-Up will feature a signature sheepskin collar and food-bed, as well as a waterproof lining. Available in black and antique brown, the Lace-Up will retail for $259.95.
Outdoor Retailer brings together brands and partners from around the world who are leaders in innovating outdoor apparel, footwear, gear, and more. Visit Blundstone at Booth #49143-UL January 29-31, 2020 in Denver, CO at the 2020 Outdoor Retailer Snow Show to preview the collection. The brand will be celebrating 150 years on January 29, from 3-6PM. The celebration will entail drinks and appetizers while having the chance to see all the cult-favorite silhouettes and new FW20 offerings. A full map of the convention center can be viewed HERE.
To view the Blundstone Fall Winter 2020 Catalog please click HERE.
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About Blundstone:
Founded in Tasmania, Australia in 1870, Blundstone is recognized as quite possibly the world’s most comfortable, most durable boots ever made. Best known for its iconic elastic-sided Chelsea boot sold worldwide, Blundstone’s extensive boot range also includes a safety boot line that offers superior comfort and ultimate protection for industrial usage. For more information and to understand more about our brand history, visit www.blundstone.com, or explore our heritage on Instagram and Facebook.
Media Contact:
M&C Saatchi Sport & Entertainment
Blundstone@mcsaatchi.com