FOR IMMEDIATE RELEASE
CARVE DESIGNS TO DEBUT NEW FALL COLLECTION AT OUTDOOR RETAILER, IN DENVER, January 29th – 31st
Sausalito, CA (January X, 2020) – Fulfilling the needs of busy, style-conscious and active women, lifestyle brand Carve Designs will exhibit apparel, swim, surf and ready-to-wear styles from their Fall 2020 collection at the upcoming Outdoor Retailer Snow Show at Booth #42072-UL at the Denver, CO Convention Center on January 29-31, 2020.
Influenced by their travels and childhoods growing up on the East Coast, Carve Designs’ founders were inspired by the vibrant colors of the rich coast and waterways of southeast America. Pairing the brand’s innate beach lifestyle with effortless femininity that is both modern and beautiful, the collection was curated into three color stories: “Journey to Wilmington” (inspired by the coastal waters off of Wilmington, with deep blues and sandy tones), “Deep in the Appalachian Trail” (inspired by the green mountains of the Appalachian Trail, with a connectedness to the farmland and its farmers that bridge the mountains to the coast), and “The Southern Charm” (inspired by the effortless femininity of the south). The swimwear in the collection includes a wide variety of heritage prints to mix and match along with silhouettes and styles for every woman to feel comfortable at the beach.
With all swim, sunshirts, sundresses, and rashguards boasting UPF50+, Carve Designs continues to offer critical sun protection without compromising. Dedicated to sustainability, Carve Designs continues its commitment to social responsibility by utilizing their innovative fabrics. The UPF 50+ Fly Weight collection offers worry-free sun protection in a recycled sporty yet feminine fabric that is soft and light as air. The brand is also expanding the use of their Acqua Terra fabric which contains recycled polyester made from plastic bottles, production, and consumer waste, reducing impact and toxic emissions. The sustainable Coconut Balsa fabric is a result of an upcycling process where discarded coconut shells, plastic bottles, production, and consumer waste repurposed into yarn treated with a PFOA and PFC free DWR – all reducing toxins while taking care of the oceans. On a larger scale, beginning in Spring 2020, Carve Designs will also be using 100% compostable poly bags and all product will have recycled hangtags printed with soy ink.
“This year we are really excited about our sweaters, Jackets, and second layers. Our design team worked hard to infuse new and existing styles with bright colors, soft fabrics, and stylish details inspired by the femininity of the southeast with the functionality of the brand. The result is wearable, cozy, stylish, and beautiful pieces that take her from day to night. We incorporated fuzzy fleeces, chunky knits, buttery soft terry, and cozy tartan plaids. We love wearing shirts, sweaters, and toppers as jackets, keeping the fall line as versatile as it is in the summer, just with more warmth to keep the chill out. Having an open mind and playful approach to layering keeps the wardrobe so much more fun.” Says Jen Hinton, Co-founder, and Creative Director.
Carve Designs continues to provide versatile apparel offerings to complete the modern woman’s casual yet chic wardrobe needs. For fall, the brand expands its denim and corduroy category offering new silhouettes and utilizing 100% organic cotton for the ultimate stretch and comfort. Repurposing fabrics that have become synonymous with the brand, Carve Designs introduces fleece offerings in tailored, refined cuts, to freshen up old favorites and key wardrobe staples. From tops and sweaters to chinos and outwear, Carve Design's fall collection includes the perfect transitional dresses for the fluctuating temperatures. With endless styling options and a “pant optional” mentality, Carve Designs has women covered from workdays to weekend getaways.
About Carve Designs
Headquartered in Sausalito, California, Carve Designs is a pioneering apparel brand founded on the principle of “carving a path, whether in surf or just in life.” From its 2003 launch as a beach apparel company selling rash guards and board shorts, Carve Designs has evolved into a complete outdoor lifestyle brand offering surf, swim, and lifestyle clothing for people who long for that same calm and content feeling that inspire them at the beach where Carve Design was born. Please visit the website at www.carvedesigns.com. Follow on Facebook, Instagram.
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Media Contact:
Scenario Communications
Giovanna Derenzo
Giovanna.derenzo@scenariopr.com
424-303-3659
