Skratch Labs  

Boulder,  CO 
United States
http://www.scratchlabs.com

• Booth: 53075-UL

At Skratch Labs, we believe food and drink are better when they’re made from scratch. When Skratch Labs' founder Dr. Allen Lim was coaching professional athletes, he found that their single biggest complaint was that sports nutrition products were hard on their stomachs and their palettes. Allen experimented to keep his team of cyclists well-fueled but still comfortable and happy and came to a simple and powerful conclusion: just eat real food. He started making rice cakes and hydration mixes that were as simple as possible, using only real food -- no artificial sweeteners, flavors, coloring, or protein isolates. From there, Skratch Labs was born and, seven years in, we still aim to make products that solve nutrition problems for elite and recreational athletes: hydration and fuel without no gut bomb or a lingering aftertaste. We use nutrition science and real ingredients that you would find in your pantry like fruit, nuts, grains, and cane sugar. We're the help without the hurt; sports nutrition that tastes good and feels good so you can perform better. 

 Show Specials

• Skratch Labs Gift with Purchase Promotion and Show Discount (Jun 12, 2019)

  We're running our best promotion ever - limited edition SKUs of our best-selling Sports Hydration Drink Mixes with our four semi-sweet energy bar flavors included for free - 30% off/$10 free product for the customer for the regular price of a 20-serving bag of drink mix.

  Through June 30, existing brick and mortar customers get 10% off orders. New brick and mortar customers get 15% off.

  To take advantage of the show specials, stop by our booth or email sales@skratchlabs.com.

 Press Releases

• Skratch Labs Introduces New Flavor of its leading Sport Hydration Mix (Jun 10, 2019)

  Boulder, CO (May 16, 2019) - Skratch Labs, an innovator in performance nutrition, announces the release of a new Sport Hydration Mix flavor, Fruit Punch. This new flavor adds to Skratch Labs’ category-leading line of hydration mixes for which the brand is best known. What started off as “Secret Drink Mix” sold to pro tour riders over 8 years ago is now Skratch Labs Sport Hydration Mix in six flavors, including the new Fruit Punch flavor.  

  “We tested so many fruit combinations on our most discerning athletes and this won hands down with a perfect blend of tropical and slightly sweet flavor,” says Dr. Allen Lim, founder of Skratch Labs. “Like all of our Sports Hydration Mixes, Fruit Punch uses the same ratio of sugar and salt, specifically designed to replace what you lose when you sweat.”

  The new flavor Fruit Punch flavor is so real, it's clear…and not red. That’s because Skratch Labs Fruit Punch uses only real fruit ingredients for flavoring -- Apricot, Pineapple, Passion Fruit, Tangerine, and Raspberry Juice -- with no coloring or artificial anything. That means delicious fruit punch flavor without the red-stained tongues and nothing that won't help athletes feel good and perform better.

  Sports Hydration Mix was made to replace the water and electrolytes lost from sweat. The electrolyte profile is 750-800 mg of sodium per liter, a reflection of the average athletes’ sodium sweat concentration. This formulation hydrates much faster than water alone and won’t upset your stomach like sports drinks with food coloring and preservatives can.

  About Skratch Labs

  Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by Dr. Allen Lim after he learned what nutrition was needed while coaching professional athletes for races such as the Tour de France. He was determined to create a sports drink that didn’t make his athletes sick by using less sugar, more sodium and real food ingredients. Because of his close relationship with these athletes, each product goes through extensive testing and critical feedback from some of the world’s best. Skratch Labs products are made to help “the doers” who always strive for reaching or exceeding their performance goals, no matter what stage they’re in.

  Products can be purchased online at http://www.skratchlabs.com or at a variety of retailers. For more information on Skratch Labs and its products, visit www.skratchlabs.com or visit Facebook, Instagram and Twitter.

• Skratch Labs Introduces New Flavors of Popular Anytime Energy Bars (Jun 10, 2019)

  Boulder, CO (March 5, 2019) - Skratch Labs, an innovator in performance nutrition, announces the release of its three new Anytime Energy Bars flavors: Raspberries & Lemons, Peanut Butter & Strawberries, and Parmesan, Sun-Dried Tomato, & Black Pepper. These new flavors add to Skratch Labs’ popular Anytime Energy Bar line launched last year by continuing to bring real food front and center in a convenient energy bar that delivers energy to active customers.

  “We wanted to give our customers what they want in regards to taste, but never compromise keeping the bar as simple as possible, using the fewest number of whole food ingredients that taste fantastic,” says Dr. Allen Lim, founder of Skratch Labs. “They are tasty, convenient, and keep you satiated and fueled so the ‘hangry monster’ stays away and you can keep performing your best no matter what you are doing.”

  The new flavors are:

  • Raspberries & Lemons:  After testing a boatload of real fruit combinations in our bars with athletes, this one was by far the most beloved. The sweet raspberries are balanced nicely with a hint of sour from real lemon peel. We literally can't keep these around the office because they just disappear.
  • Peanut Butter & Strawberries:  You really can't top the PB&J, especially when you use real strawberries and real peanut butter.  Total classic. Why overthink the way millions of moms have been feeding America for decades?
  • Parmesan, Sun-Dried Tomato & Black Pepper:  Are we crazy? Cheese in a bar? What can we say? We decided to make a bar is just as crave-worthy as a freakin’ bowl of pasta – cacio e pepe to be specific. Why not ditch the sweet and go savory for a change?

  Anytime Energy Bars were created because we wrote cookbooks about how to make your own energy bars using real food from scratch, and you still didn’t always want to make them yourself because…life. We got the memo and made them for you, using real food that tastes better and feels better.

  About Skratch Labs

  Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by Dr. Allen Lim after he learned what nutrition was needed while coaching professional athletes for races such as the Tour de France. He was determined to create a sports drink that didn’t make his athletes sick by using less sugar, more sodium and real food ingredients. Because of his close relationship with these athletes, each product goes through extensive testing and critical feedback from some of the world’s best. Skratch Labs products are made to help “the doers” who always strive for reaching or exceeding their performance goals, no matter what stage they’re in.

  Products can be purchased online at http://www.skratchlabs.com or at a variety of retailers. For more information on Skratch Labs and its products, visit www.skratchlabs.com or visit Facebook, Instagram and Twitter.

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