FOR IMMEDIATE RELEASE: June 14, 2019
CONTACT:
Derek Jouppi, Co-founder & COO
derek@suncayr.ca
716-370-6650
MORE INFO: spotmyuv.com
SPOTMYUV's groundbreaking technology makes the invisible visible
DENVER—June 14, 2019—For the first time ever (and just in time for summer), you can see when you need more sunscreen. How? A small purple sticker.
Suncayr, a sun safety startup, recently launched their UV detection stickers, SPOTMYUV™, for sale in North America. Be one of the first to experience this innovative technology at Outdoor Retailer’s Demo Day on Monday June 17th, and from the 18-20th at Outdoor Retailer.
SPOTMYUV™ stickers start purple and, when sunscreen is applied over top, turn clear to show that you’re protected from the sun. As sunscreen wears off, SPOTMYUV™ turns back to purple, letting users know that more sunscreen is needed. When sunscreen is reapplied, SPOTMYUV™ turns clear again. The color goes back and forth through several sunscreen applications; one sticker can be used to gauge a person’s sun protection throughout an entire day of adventure.
The patent-pending technology powering SPOTMYUV™, called dermaTRUE™, mimics the way human skin interacts with sunscreen. It’s clinically proven to ensure that the color change occurs as soon as skin loses SPF due to environmental conditions, activities the person is doing (e.g. swimming), or the degradation of their sunscreen.
“There are so many reasons why your sunscreen can surprise you with a sunburn at the end of the day. You might not have reapplied at the right time or used enough sunscreen, or maybe you relied too much on the water resistance claims on your sunscreen bottle,” says CEO, Andrew Martinko. “dermaTRUE™ is huge eye-opener, especially for parents and outdoor enthusiasts who spend a lot of time in the sun. When you’re having fun outside, it’s easy to forget about your sun protection. SPOTMYUV™ will show you the exact moment that you’re in danger and need more sunscreen—and it may be sooner than you think, saving your skin from a nasty sunburn!”
| “ | dermaTRUE™ is a huge eye-opener. | ” |
A second version of the product, the SPOTMYUV™ SPORT kit, was designed with the outdoor athlete in mind. This brand-new SKU is found only in the U.S. and will be available first at Outdoor Retailer.
SPOTMYUV™’s founder, Derek Jouppi, is an Australian National gold medalist paddler who faced challenges using sunscreen on the water. “Because I’m doing thousands of strokes per training or race, I was worried that my SPOTMYUV™ might fall off in the water, or that my greasy sunscreen hands might cause me to lose grip on my blade. I took these problems to the Suncayr team, and we created the SPORT kit. The kit includes wipes which create a stronger bond with my skin. The wipes then allow me to clean my hands after using sunscreen, giving me the best possible grip for competition.”
Suncayr has been operating in Australia since 2016, where skin cancer rates are the highest in the world. Clinical trials in Australia proved that people reapply sunscreen twice as often when using SPOTMYUV™, and use two and a half times more sunscreen.
In October 2018, SPOTMYUV™ was launched to the Australian market with great success. One Australian mom exclaimed on Facebook, “Just got ours, and the kids were EXCITED to put on their sunscreen so they could wear [SPOTMYUV™]. Just this reaction makes me happy!!”
Suncayr’s Managing Director of Australia and Asia, Sam Sheehan, said, “The launch in Australia has exceeded our expectations. The product has been received incredibly well, not only by consumers directly, but also by not-for-profits and research foundations who see a huge benefit in what we are doing. It’s looking like we will be in close to 500 pharmacies across Australia next summer!”
Suncayr is looking forward to a similar outcome in North America, starting at Outdoor Retailer. Come see SPOTMYUV™ in action and chat with us on demo day, or in the CBD/Wellness Area, booth 21265-SL. Any orders placed during Outdoor Retailer will receive 15% off.
For more information on SPOTMYUV™ or to request an interview, demonstration, photos, or b-roll, contact Derek Jouppi at derek@suncayr.ca or 716-370-6650.
Key Facts
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SPOTMYUV™ is the world’s first clinically proven tool to indicate whether your sunscreen is protecting you, and whether you’ve applied enough.
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dermaTRUE™, the patent-pending technology that powers SPOTMYUV™, mimics how skin interacts with sunscreen, so you know the exact moment when you need more.
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SPOTMYUV™ launched first to the Australian market in 2018 with great success.
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Suncayr will debut SPOTMYUV™ to the North American market at Outdoor Retailer in Denver from June 17-20, 2019.
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Orders placed during OR will receive 15% off.
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Find the Suncayr team on demo day, or in the CBD/Wellness Area of Outdoor Retailer, booth 21265-SL.
About Suncayr
Suncayr was founded in May 2014 in Waterloo, Ontario, Canada. The company has operated in Queensland, Australia since October 2016 and Buffalo, New York since January 2018. The team consists of nanotechnology engineers and PhD chemists, having completed 3 years of R&D before launching SPOTs™ to market. The team has won over 40 grants, including a James Dyson Award (2014), both the HotDesQ and Ignite Ideas fund from Advance Queensland (2016, 2017), and Buffalo’s 43North million-dollar startup competition. More information about the team can be found on their website www.suncayr.com . For more information, or white label, distribution, or other sales inquiries, please contact Derek Jouppi by emailing derek@suncayr.ca.
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