Larabar
It started out as just a hike, no different than countless others she'd taken into the beautiful Rocky Mountains of Colorado. Little did Lara Merriken know, she was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that's tasty, wholesome, and convenient.
In that instant, LÄRABAR was born.
That was nearly 20 years ago, but to this day, we continue to be inspired by Lara's vision for LÄRABAR. After all, the foundation of a sound mind, body and spirit is derived from what you eat - and what you eat is most delicious and satisfying when it's in a whole, natural state. Our bars are made with only a few, recognizable ingredients, and are minimally processed, gluten free, and non-GMO.
We believe that it doesn't matter who you are, everyone deserves to eat great food. We are passionate about creating delicious, convenient snacks that are made from just a few, simple ingredients for everyone to enjoy.
LÄRABAR. Food Made From Food.™
Brands: Larabar, Lara Bar, LÄRABAR, General Mills
Show Specials
-
Whether you own an outdoor gear store, a yoga studio, or the best little bike shop in your area, the LÄRABAR Wholesale program is designed for small business owners who know what their people want: simple, delicious, real food snacks on the go. We sell 'em to you, you sell 'em to them, everyone wins.
Swing by our booth (33132) to learn more, or just sign up today! Use intro code WELCOME18 to receive a free countertop display rack ($45) with your first order.
Products
