In1980, three young surfers from Southern California were deciding what to do with the rest of their lives. They started a cookie company named Maui’s Chocolate Chip Cookies - but their little business venture didn’t last long. When they burnt their first batch of cookies, they turned their attention to designing clothing for surfing and active sports. Maui and Sons became an instant success!
And the cookie? It became an inspiration for the Maui and Sons logo. Inside, you will see elements representing the earth, sea, sky and fire. It’s a celebration of the power of nature and a tribute to the amazing creativity in everything from Maui and Sons.
