ROCKFORD, Mich. (June 2019) — Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, has announced their expansive footwear and apparel collection for First Half 2020. Innovative and trademarked technologies are showcased throughout each category, in addition to a blend of style, authenticity, and performance features.
The Hike territory brings its lightest pack hiker to date and introduces consumers to the SN/IKER
The Altalight Mid Knit is the lightest pack hiker Merrell has ever built. The Altalight Mid Knit features a tear-resistant athletic upper with lightweight Stratafuse™ protection. And with a sticky and durable sole, you can stay sure-footed on miles and miles of trail, even when it's wet. The Altalight collection also features a low and a waterproof option.
Go take a SN/IKE. The Bravada is a ground-up women’s-specific hiker that fits like a sneaker and hugs the ankle without stiffness or pinch points. With Merrell’s stickiest outsole, it provides confidence on all types of terrain. The Bravada is available in a low and mid option for female consumers.
Nature’s Gym partners with globally-known athletes and organizations to innovate within Trail Running
The MTL Long Sky is a trail runner designed with input from Merrell Trail Running Ambassador and ultrarunner Anna Frost. With lightweight, tear-resistant fabric, a medial post and an aggressive Vibram® Megagrip rubber sole, this race-day shoe is everything trail athletes need (& nothing they don’t) to adapt on long runs in rugged mountain terrain.
The mountain trail is always changing, as does the speed, terrain, and direction for an athlete. Trail athletes need durable, lightweight, protective shoes with amazing traction to give them confidence to adapt at a moment’s notice. Designed for and tested by our best trail athletes, the MTL Skyfire is made with everything runners need (and nothing they don’t) to run fast through the most extreme and rugged environments.
Strength in Sisterhood. Designed in partnership with the women’s trail running non-profit, Trail Sisters, these female-focused trail runners were created to celebrate strong women everywhere. This collection includes the Antora, complete with women’s specific Q Form® 2 technology, as well as the Banshee, a new, moderate trail runner for first half 2020, both featuring a unique, standout design inspired by the Trail Sisters team.
Lifestyle launches COMFORTBASE™ Active through the Juno Sandal Collection and brings back iconic styles
The Juno Sandal collection is fit to stand out and designed for a life outdoors. The women’s collection features Merrell’s new COMFORTBASE™ Active technology. These comfortable and easily adjustable sandals work as well on the trail as they do on city streets. Available in a variety of options from Mid, Backstrap, Wrap and Mid Zip, as well as a leather collection.
The Juno Clog collection brings stylish, comfortable, and colorful options for a life outdoors. The wool lining paired with COMFORTBASE™ Active provides comfort with an easy on, easy off slip on style.
The Merrell Chronicles collection showcases Merrell’s authenticity through timeless styles, colors, and durability. Consumers will be offered a variety of products inspired by early 90’s Merrell styles combined with today’s looks and performance attributes.
At Merrell, sustainability is not a fixed goal, but a responsibility to continuously pursue a better path. The Gridway Canvas collection launches as the third iteration within the Gridway franchise and is designed with 100% cotton and leather uppers, a sustainable EVA midsole, and a Vibram® EcoDura™ outsole to ensure you're treading lightly.
Merrell Work introduces the brand’s top tactical product to date
The Strongfield Tactical brings uncompromised comfort in tough work environments. Built for the most elite in the field, this tactical boot features a COMFORTBASE™ footbed and a TOUGHFRAME™ exoskeleton for superior comfort and stabilization.
Tough as nails, but a lot more comfortable, the Strongfield Leather meets the demands of a hard day’s work, featuring the same COMFORTBASE™ footbed and TOUGHFRAME™ exoskeleton as its tactical version.
Apparel soars with the Whisper Rain™ Jacket and She Explores collaboration
The Whisper Rain™ Jacket is a shell so quiet you can focus on the hike and not what you’re wearing, allowing consumers to have zero distractions while enjoying the outdoors. This elite piece brings four key qualities to the consumer, including quiet comfort, 4-way stretch, breathability, and 3-layer protection.
Merrell is partnering with She Explores for the launch of exclusive patterns and designs. By working with artist Noelle Phares, the nature-inspired collection is adapted for performance. The collection features pieces for men and women with prints unique to Merrell that fuse organic shapes with the awe-inspiring wild places that we love.
In addition to the Whisper Rain Jacket and She Explores collection, Merrell’s expansive 1H20 apparel and accessories collection features a variety of lifestyle and performance pieces including bags, packs, proprietary insulation and materials, and more.
ABOUT MERRELL
Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside.
MEDIA CONTACT
Lauren King / lauren.king@merrell.com
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