Trends tend to come and go in the outdoor industry, but one consistent ask we’ve heard from consumers is for clean, wholesome ingredients and more transparency in our recipes. We couldn’t agree more. So we initiated the Mountain House Clean Label Project, raising the bar on our high-quality standards to even loftier heights.
Without sacrificing the tasty and dependable flavor, texture, and appearance of Mountain House meals, we have been able to innovate in order to remove artificial colors, artificial flavors, and bioengineered ingredients. On Jan. 1, 2020, we will be launching our refreshed (and expanded!) product line to the outdoor recreation industry.
Along with the new and improved recipes, we’ve been up to a few other adventures we’re eager to share. We now have 12 meals certified gluten free by GFCO, the leader in gluten free certification. Plus, Mountain House is getting a new look! To highlight these changes to ingredients and labeling, we’ve updated the packaging design, the graphics, and even tweaked our logo to bring focus to the #1 use for our tasty product: Adventure Meals. And to make the pouch more portable for adventuring, it’s now shorter and wider, enhancing stability and making it easier to get every morsel out of your Mountain House pouch.
Did we mention that our pouches are also now recyclable? We’ve teamed up with TerraCycle to keep our pouches out of the landfill and offer a free recycling program to all our consumers.
For more information, visit us at Booth #39011-UL, email info@mountainhouse.com, call 800-547-0244, or go to mountainhouse.com.
