ABOUT JOULES
Born in 1989 in the heart of the British countryside and crafted with true British style, Joules is a cheerful and unique brand that has been loved by customers for over 30 years. Tom Joule himself founded the brand in the country town of Market Harborough when he spotted a gap in the market for pieces that weren’t just practical but bright and colourful too. Since then, Joules has been making high-quality pieces full of charm and has become a true multi-channel brand, designing clothing, footwear and accessories for the whole family.
To this day, Joules remains true to its bold British heritage whilst evolving to remain in tune with what customers want today: an unrivalled attention to detail and the ability to provide something different where it’s least expected. The brand’s unique and recognisable hand-drawn prints make its products stand out from the crowd and its twists on traditional styles bring a smile to customers’ faces. With designs inspired by the outdoors, for the outdoors, the Joules Spring Summer 2022 collections allow the whole family to embrace the elements, come rain or shine, to enjoy time outdoors together.
STEP INTO SUNSHINE THIS SS22
The Spring/Summer 2022 collection is full of optimism and colour as customers experience renewed enthusiasm and joy for the season ahead. Expect brighter-than-ever prints, modern updates on classic styles and Joules’ signature attention to quality and detail. This is truly one of Joules’ most mood-boosting and reflective collections yet!
Just like the season as a whole, there’s a great deal to look forward to as we head into brighter and better days. SS22 sees the introduction of the Comfort Zone range, full of cosy ‘throw on’ styles, Joules’ biggest and best-ever Right as Rain collection, and the Holiday Shop that’s bursting with sunshine-ready styles.
In line with Joules’ sustainable material targets and efforts to protect the environment that inspires the brand’s designs, the SS22 range has an increased focus on sustainability. Joules is proud to announce that over 85% of its products now contain at least one more sustainable material, and all cotton used in the SS22 range supports the Better Cotton Initiative (BCI). BCI is a non-profit group that promotes better standards in cotton farming and practices across 21 countries. Where items in the collection are made from 100% or large mix polyester, the Joules team have ensured that the fibres are recycled; recycled polyester creates 75% less CO2 emissions than virgin polyester. Additionally, items such as the best-loved Elvina shirt are now crafted from LENZING™ EcoVero™ viscose, a branded viscose fibre manufactured using only certified and controlled wood sources that uses 50% less water to produce than generic viscose.
RIGHT AS RAIN
Joules continues to be renowned for its outerwear range, in particular the Right as Rain collection. The collection boasts a wide range of waterproof raincoats and jackets in an array of styles, lengths and prints, meaning there is a style and fit for every outdoor activity. This season Joules introduces a host of new styles along with some updated customer favourites.
COMFORT ZONE
Joules has taken into consideration how ‘home’ has taken on a new meaning over the past year and the Comfort Zone collection is a celebration of the ‘Great Indoors’. The range comprises comfortable, versatile pieces that celebrate Joules’ love of colour with beautiful palettes that can be dressed up or down for a lazy Sunday afternoon in the living room, a walk through the countryside or a casual brunch date!
