FOR IMMEDIATE RELEASE
LAMO Footwear Unveils Winterized Styles and A Highly Anticipated Collection of Sandals at Outdoor Retailer’s Summer Show
Building on the LAMO-LITE collection, California ComfortTM has been taken to the next level with new styles for both FW21 and SS22.
AUGUST 9, 2021 (Los Angeles) Today, Southern California comfort brand LAMO Footwear, introduced new winterized styles for fall and winter. As a true California brand, the new additions prioritize spontaneous outdoor adventure and next-level comfort.
The introduction of the LAMO-LITE collection has been a coveted addition to the brand over the past year. For the first time ever, the LAMO-LITE EVA outsole has been paired with cold weather materials including wool, Australian sheepskin, faux fur, and leather PU uppers to keep feet comfortable and warm.
“We found that combining the popular LAMO-LITE EVA outsole with these cozy materials creates the perfect balance between comfort and function, specifically for cool, fall and winter weather”, stated Jerry Breig, COO of LAMO. “We are excited to share these new styles with our retailers and of course our online consumers as well.” Notably, the winterized LAMO-LITE additions are all equipped with a removable, 100% Australian sheepskin insole for maximum comfort. Men’s and Women’s styles such as the Trent, Cassidy, Samuel, Samantha, and Sienna all feature a combination of these cold weather materials.
Outdoor Retailer attendees looking for 2022 styles will find an all-new line of sandals and slides perfect for warm weather. The 2022 Baja Collection will also highlight the LAMO-LITE EVA outsole, and will have a mix of different fabrics and materials among the various uppers.
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About LAMO Sheepskin Inc.
Founded in 1995, LAMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LAMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins, to house shoes and casual footwear, LAMO promises that every step taken will be done in California Comfort™. Through a philanthropic lens, LAMO currently supports the Saving Sophie Foundation and via HOLLIBLU, LAMO has donated featured styles to nurses during the COVID-19 global pandemic.
For more information, please contact:
Master Plan Communications
Jessica Holman
Jessica@masterplancommunications.com
310.384.6576
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