Proof  

Sherman Oaks,  CA 
United States
http://www.shopproof.com
  • Booth: 39065-UL

From periods to pregnancy to postpartum to incontinence, the circle of life sometimes feels like the circle of leaks. As a company founded by three sisters, we’ve certainly had our fair share of leaks—who hasn’t?!

We’re tired of worrying about peekaboo leaks, what we can wear, and how many hours we can be away from a bathroom. It’s time to stop crossing our fingers (and legs) hoping for the best, and start living life to its fullest potential!

That's why Proof® was created, a line of meticulously designed and expertly constructed underwear that empower women to live life worry free. We’re committed to creating products that — like your bestie or sister would — have your back (and booty) always. Yes, periods can be stressful, sweat stains are annoying, and sprinkles can come unannounced. But if we can make life a little less leaky, we’ve fulfilled our dream.

Be confident, be bold, get out there and do your thing!  From your first leak, to your last, and every drop in between, we’re there for you.

It’s all in the Proof®.


 Show Specials

  • • No opening order MOQ

    10% off opening order (a la carte)

    Or

    • 15% off our Outdoor Starter Pack: 36 units @ $593.40 for $505.00

    Starter Pack includes:

    - 3 styles: Everyday-Black, Leak Proof Brief - Black, and Leak Proof Mesh Hipster-Black - 12 units each (XS=2, S=3, M=3, L=2, XL=2)
    * All Opening Order Specials, Must be placed by 8/31 and ship by 9/15

 Press Releases

  • LOS ANGELES, CA April 22, 2020 – proof®, a female empowerment company, launches its new line of leak-proof, period-proof, worry-free undies today. This new venture from the founders and sister-preneurs of Belly Bandit®, a recognized leader in the maternity industry, delivers meticulously designed and expertly constructed leak-proof undies for women ages nine to ninety.

     

    This premier range of functional intimates, designed by three sisters known for their award-winning solution-based products, utilizes their patented leak-loc™ technology to ensure reliability. proof® is the first leak-proof underwear that is really (really) leak-proof.

     

    Through years of development and comparison tests, proof® has consistently outperformed its competitors. The leak-loc™ technology combines ultra-light and breathable layers of leak-proofing plus leak-loc™ edges to ensure fluids can’t escape. Vital antimicrobial fibers and innovative absorbent and moisture-wicking liners trap in moisture, keeping women dry and comfortable. The clever designs and no-show fit give proof® undies an edge in both style and peace of mind.

     

    “We’re committed to creating products that instill confidence and actually work,” said Jodi Caden, Co-founder of proof®. and Belly Bandit®. “We tried so many leak-proof undies, and none of them did the job! We wanted proof® underwear to completely lock in leaks and keep women dry. We’re thrilled that our proprietary technology ensures women of all ages will stay protected and comfortable.”

     

    The first collection of proof® includes five absorbency levels from super-light to super-heavy. For example, the Everyday Undie handles life’s little leaks and holds half of a regular tampon or teaspoon of liquid. The Hipster Panty can hold up to five tampons or ten teaspoons of liquid, the most fluid absorption out of any underwear on the market.

     

    From managing a period, pregnancy, or new-mom life, to dealing with sprinkles or sweat, women can rely on the security of proof® to provide a dry, safe and eco- friendly feminine hygiene solution. More affordable and earth-friendly than traditional pads and tampons, which can take up to 500 years to decompose, proof® undies can relieve the need for sanitary pads, making it an excellent solution for women and the environment.

     

    The debut line of proof® is available for purchase exclusively at shopproof.com and on bellybandit.com. The underwear comes in sizes XS-XL and includes seven silhouettes in both black and sand colors, with prices ranging from $25-$43 USD.

     

    For women who laugh a bit too hard and feel a surprise leak, or girls nervous about starting their period, there’s a proof® solution. Leak less. Live more. 

     

    About Proof®:

    Proof is a female empowerment company, founded by the “sisterpreneurs” of Belly Bandit®. Their mission is to provide an innovative line of leakproof, worry-free underwear that empowers women to leak less and live more! With a history of disrupting and revolutionizing the market, the sisters and co-founders of Proof and Belly Bandit create products that make women’s lives better. Now let them show you Proof. For more information on Proof, please visit www.shopproof.com and get social on Instagram, Twitter, and YouTube.

     

    Media contact: 

    Leah Zeffren

    The Co-Op Agency

    leah@co-opagency.com

    310-734-7834

  • LOS ANGELES, CA April 22, 2020 – proof®, a female empowerment company, launches its new line of leak-proof, period-proof, worry-free undies today. This new venture from the founders and sister-preneurs of Belly Bandit®, a recognized leader in the maternity industry, delivers meticulously designed and expertly constructed leak-proof undies for women ages nine to ninety.

     

    This premier range of functional intimates, designed by three sisters known for their award-winning solution-based products, utilizes their patented leak-loc™ technology to ensure reliability. proof® is the first leak-proof underwear that is really (really) leak-proof.

     

    Through years of development and comparison tests, proof® has consistently outperformed its competitors. The leak-loc™ technology combines ultra-light and breathable layers of leak-proofing plus leak-loc™ edges to ensure fluids can’t escape. Vital antimicrobial fibers and innovative absorbent and moisture-wicking liners trap in moisture, keeping women dry and comfortable. The clever designs and no-show fit give proof® undies an edge in both style and peace of mind.

     

    “We’re committed to creating products that instill confidence and actually work,” said Jodi Caden, Co-founder of proof®. and Belly Bandit®. “We tried so many leak-proof undies, and none of them did the job! We wanted proof® underwear to completely lock in leaks and keep women dry. We’re thrilled that our proprietary technology ensures women of all ages will stay protected and comfortable.”

     

    The first collection of proof® includes five absorbency levels from super-light to super-heavy. For example, the Everyday Undie handles life’s little leaks and holds half of a regular tampon or teaspoon of liquid. The Hipster Panty can hold up to five tampons or ten teaspoons of liquid, the most fluid absorption out of any underwear on the market.

     

    From managing a period, pregnancy, or new-mom life, to dealing with sprinkles or sweat, women can rely on the security of proof® to provide a dry, safe and eco- friendly feminine hygiene solution. More affordable and earth-friendly than traditional pads and tampons, which can take up to 500 years to decompose, proof® undies can relieve the need for sanitary pads, making it an excellent solution for women and the environment.

     

    The debut line of proof® is available for purchase exclusively at shopproof.com and on bellybandit.com. The underwear comes in sizes XS-XL and includes seven silhouettes in both black and sand colors, with prices ranging from $25-$43 USD.

     

    For women who laugh a bit too hard and feel a surprise leak, or girls nervous about starting their period, there’s a proof® solution. Leak less. Live more. 

     

    About Proof®:

    Proof is a female empowerment company, founded by the “sisterpreneurs” of Belly Bandit®. Their mission is to provide an innovative line of leakproof, worry-free underwear that empowers women to leak less and live more! With a history of disrupting and revolutionizing the market, the sisters and co-founders of Proof and Belly Bandit create products that make women’s lives better. Now let them show you Proof. For more information on Proof, please visit www.shopproof.com and get social on Instagram, Twitter, and YouTube.

     

    Media contact: 

    Leah Zeffren

    The Co-Op Agency

    leah@co-opagency.com

    310-734-7834


 Products

  • Leakproof Brief – Holds 3 tampons
    Say goodbye to single-use plastics for your periods and bladder leaks - Proof has you covered....

  • It’s time for active women to say goodbye to single-use plastics for periods and bladder leaks—because Proof has them covered!

    Why You’ll Love Proof

    PERIOD, BLADDER LEAK & SWEAT PROOF

    Designed to protect against leaks that active women experience

    COMPETITIVE ADVANTAGE

    Superior quality and a range of styles and absorbencies, all backed by patented technology

    MOISTURE-WICKING, DRY & COMFORTABLE

    Meticulously designed and expertly constructed underwear that help active women feel dry and confident

    ENVIRONMENTALLY FRIENDLY

    Reusable, wash-and-wear alternative to traditional period and incontinence products that eliminates single-use plastic—and appeals to the eco-conscious active consumer

    CONFIDENCE-BOOSTING MATERIALS

    Safe materials and robust product testing build consumer trust and drive conversion

    BROAD AGE DEMOGRAPHIC

    Consumers range from Gen Z to Baby Boomers, covering the most inclusive female market

    Why Your Active Customer Loves Proof

    • Eco-friendly alternative to traditional, single-use plastic period + incontinence products
    • Sweat-wicking + odor-fighting fabric
    • Leakproof protection she can count on
    • Move-with-you design + seamless edges for an invisible look

    YOGA + PILATES

    She can namaste all day, without bulky pads cramping her style.

    HIIT + CARDIO

    Run, jump, squat, and lift without stressing about leaks or sweat stains.

    HIKING + CAMPING

    No more worries about carrying extra supplies, double-bagging disposables, and finding trash cans on the trail.

    RUNNING

    For marathons or the regular morning mile, forget about having to change period products halfway through.

    Meet Our Best-Selling Brief

    With a classic fit and full coverage that flatters all body types, the Leakproof Brief is a staple in the active woman’s undie drawer! The patented, multi-layer Leak-Loc™ system wicks moisture away from the body while providing moderate leak absorbency (that’s about six teaspoons of liquid, or about three tampons’ worth). The best part? These undies feel like her favorite pair, in a buttery-soft fabric with a thin but powerful liner.

    The Details

    ABSORBENCY
    Moderate: Holds 3 tampons or 6 tsp of liquid

    COLORS
    Available in Black and Sand

    GREAT FOR
    • Moderate Periods
    • Light Bladder Leaks
    • Replace a Pad
    • Replace / Back Up a Tampon or Cup
    • Sweat
    • Odor Reduction

    PROTECTION
    The Brief offers a slim, flexible Leak Proof™ core along the center of the undie. The extended lining offers enhanced leak protection.
     

    LEAK-LOC® TECHNOLOGY

    • DROP-STOP
      Antimicrobial fibers are custom knit for a super-absorbent center layer that inhibits the growth of bacteria and fights odor.
    • QUIK-WICK
      Quick-dry lining pulls moisture away from the body to provide a dry, comfortable feeling.
    • SEEP-SHIELD LINER
      The thin but powerful liner has exceptional leak proof® protection with breathable comfort.
    • NO-FLO
      Ultra-light leak proof® technology is fused to buttery soft, waterproof fabric for double the protection against leaks.
    • LEAK-LOC® EDGES
      Leak proof® and reinforced to lock in moisture and prevent leakage.
       

    RIGOROUSLY TESTED
    Our materials have been successfully tested for PFOA/PFOS, lead, phthalates, and other harmful chemicals, and meet relevant Prop 65 standards.
     

    FSA/HSA + INSURANCE DEDUCTIBLE
    The Brief by Proof is eligible for reimbursement on many Flexible Savings Accounts, Health Savings Accounts and Health Care Insurance plans.


 Additional Info

New Exhibitor
Yes
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