Our Story
The idea for the Roosterwrap sprouted at a trade show while observing cell phones dropping out of pockets or getting set down and left behind. Our phones are important to us; on average, we check our cell phone every 6 minutes. I wanted to develop a way for people to safely carry their cell phone while active and yet keep the phone accessible. It worked for binoculars, so why not for cell phones. I went home from that show and created a pouch to connect to a binocular harness. It worked, BUT it was bulky and not as accessible as I wanted. Through trial and error, the Roosterwrap evolved to the simplest design that allows the active user to carry his/her phone securely while keeping the phone accessible.
At Roosterwrap we felt it was important to utilize the skills of our local community, therefore, we routed all component assembly to Diverse Options. Diverse Options employs individuals with unique needs and talents. I was impressed with the pride the Diverse Options team took in their work.
Build it-market it-sell it, but we are not finished. Today we continue to focus on minimizing the ROOSTERWRAP’s impact on our environment. Currently we are changing our single-purpose clamshell packaging for a dual-purpose waterproof cell phone pouch. The cell phone pouch will hold the components in our retail packaging and provide waterproof protection for user’s phones when used with the Roosterwrap cell phone safety harness.
JOEL BRAUN
Founder
“Look to the future, not the past.”
