FOR IMMEDIATE RELEASE
Media Contact:
Gordon Wright, OutsidePR
Gordon@OutsidePR.com
Sustainable Down Source Highlights Supply Chain Transparency
Sustainable Down Source (SDS) offers consumers a direct path to track the origin of the down in the products they buy. The unique Quick Response (QR) code also offers information on product care, animal welfare, and quality testing.
By simply scanning the QR code with a smartphone, or entering the lot number into the SDS DownTracker website (www.downtracker.com), any consumer can identify the quality of the down, the region in which the down was sourced and the third party testing for that particular lot of down used to make the finished product.
“Transparency Inspires Confidence” said SDS Andrew Payne. “Consumers want to know more about product certifications and material origins. Being able to access this information before a purchase is made gives consumers peace of mind. ” The SDS Downtracker Hangtag works in conjunction with the RDS (Responsible Down Standard) to ensure that the down is sourced ethically.
The technology can be seen at the Outdoor Retailer Summer Market, booth #50033-UL.
DownTek is a PFC-Free water repellent treatment that uses an innovative, nature inspired approach to achieving water repellency without the use of harmful perfluorocarbons. The result is a down insulation free from worry of wetting out or losing warmth.
For more information on Sustainable Down Source, please visit www.sustainabledown.com and all media inquires can be directed to Gordon@OutsidePR.com
About Sustainable Down Source: Made to order for each customer, our Hypoallergenic Bulk Down maintains today’s highest sourcing standards and is available in numerous blend ratios and fill powers of duck and goose down. Our revolutionary DownTek™ Water Repellent Down technology was introduced in 2012 and set a new standard in insulation. DownTek™ stays 35x drier than untreated down and is the go-to insulation for products that are exposed to wet conditions. As a brand, we maintain the highest sourcing standards and continually test our down to make sure it not only exceeds industry standards, but strives to set new ones.
