Bozeman, MT. (May 24, 2022) – MYSTERY RANCH®, the industry-leading pack company built on a heritage of comfortable load carriage, function, and durability for people who have a mission to accomplish, has long believed that the most environmentally friendly products are those that endure. Building products that meet a robust set of standards for durability and longevity has always been at the heart of the company's mission.
Returning to the Outdoor Retailer Trade Show on June 9-11, 2022 in Denver, CO, MYSTERY RANCH will showcase its latest efforts to reduce its environmental impact. In partnership with CORDURA® and Hyonsung, MYSTERY RANCH will debut two new product lines made of 100% recycled materials for the Fall ’22 and Spring ’23.
“The constitution of our home state guarantees the “right to a clean and healthful environment,” and as a business, we have a duty to protect that environment—not only in Montana, but also around the world,” said Alex Kutches, President of MYSTERY RANCH. “We make the most durable loadbearing packs in the world, and now thanks to our innovative fabric partners, we can take some meaningful steps at the product level with full pack lines made of recycled materials.”
MYSTERY RANCH has a long and trusted history of partnership with INVISTA’s CORDURA®, which deepens with the debut of CORDURA® re/cor™ RN66 and the release of the District Series, a new Everyday Carry pack collection. The Fall ’22 collection will be sold and distributed in 16 countries around the world. “For those who demand durability and sustainability, there's no better choice,” continued Kutches.
To celebrate, MYSTERY RANCH and CORDURA® will host a Pints + Packs happy hour and a sticker match giveaway bonanza at Outdoor Retailer on Day Two (6/10) from 4:00-6:00 pm at the MYSTERY RANCH booth (39030-UL). Leaning into sustainably from all sides, MYSTERY RANCH will be giving away Stanley stainless pints along with a chance to walk away with a new MYSTERY RANCH pack. Stop by the booth to learn more.
In line with a dedicated sustainability mission, MYSTERY RANCH is also debuting a new Spring ’23 technical pack collection made with recycled nylon. The expanded Coulee Series features innovative design and sustainable carry solutions for the day hiker and seasoned backpacker alike. The new Coulees are robust and resilient and made with Hyosung’s MIPAN regen robic, a tear-resistant recycled high tenacity nylon.
The company’s newest product releases challenge the throw-away mentality of the outdoor industry, making it easier for consumers to make a sustainable pack purchase without sacrificing durability and quality craftsmanship. To learn more about MYSTERY RANCH’s stance on sustainability, visit https://www.mysteryranch.com/sustainability.
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About MYSTERY RANCH®:
Founded in 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission
Media Contact:
Blue Fire Collective
Erin Brosterhous
erin@bluefirecollective.com
970.846.1684
