It all started with a little bit of chance, a touch of grit, and a whole lot of stoke.
Maria had spent the day at her sewing machine at her small town church nestled in the warm beach air circulating Baja Mexico. Her hands moved rhythmically between the sewing machine and the colorful handwoven blanket. Two surfers, West Path CEO and founder, Dustin Relethford and his wife , made their way down from California with a simple idea: to make surfboard bags out of hand woven Mexican blankets that had become so popular in every corner of the globe.
We ended up partnering with a church – we provided the materials, equipment, and know-how and would pay a generous wage for each bag, and they taught their congregants how to sew and let anyone who couldn’t find work try to make some extra money by creating our board bags. This had a huge impact on the church community, and it also grew our business tremendously-- it was beginning to be hard to view this as just a side hustle anymore.
The partnership was mutualistic, we fell in love with the community and took every measure we could to honor their work, often coming back to the church to give out Christmas gifts and donating extra money to give back to the community that helped our small business grow into something we could be proud of.
From there, the business exploded, moving into producing and purchasing ethically sourced and artisan-made goods from fair trade factories in India, Mexico, and Portugal. We focused on ethical manufacturing. This comes in many forms, such as sourcing local & handmade, using independent third party inspections to ensure safe and fair working conditions at factories, or by sourcing Fair Trade Certified products (where a portion of our purchase goes directly to supporting the workers who craft our products). All this ensures there’s less waste in the supply chain, happier workers around the globe, and less pollution being heaped onto our Mother Earth.
If it wasn’t for our focus on sustainability from the beginning, it never would have worked.
Thanks for reading, and thanks for supporting something with a purpose.
- West Path