Reflective Apparel debuts WildSpark at Outdoor Retailer Summer in booth #7015-LI.
MARIETTA, GA (June 02, 2023) — Reflective Apparel, known for making people visible with ANSI safety workwear, debuts WildSpark™, a reflective line of high-visibility performance activewear for urban adventurers. WildSpark™ activewear is designed to keep people visible in low light urban settings from dusk to dawn whether they are walking, jogging, cycling, skateboarding, running or participating in other outdoor urban adventures.
“Until you shine light on a WildSpark™ garment, you would assume it’s just fashionable, performance apparel,” said Becky Keith, VP of design for RA. “Once a headlight hits the garment, the retro-reflective properties are immediately apparent, making the wearer highly visible even in extremely low light situations.”
The reflective patterns on WildSpark™ apparel appear brightly to any observer projecting a light source, such as a driver, turning the wearer into a shining beacon in the road. Reflectivity is built into the fabric of the entire garment, maximizing visibility and making it easier for drivers to identify the wearer as human.
More than 7,000 pedestrians in the United States were killed in crashes involving a motor vehicle in 2020, according to the Centers for Disease Control. That equates to one death every 75 minutes. Reflective Apparel hopes to help reduce this number by making people more visible with reflective performance apparel.
“With the introduction of WildSpark™, we are bringing the same hi-vis safety-first thinking we’ve used to keep workers safe to performance activewear. Danger knows no boundaries, so neither can safety,” said Scott A. Corrao, president of RA. “We believe that everyone should be visible and safe at all times.”
WildSpark™ activewear is comfortable enough to wear in all situations to stay safe and stay seen. WildSpark™ also offers the protection of UPF 50+, Scotchgard™ Moisture Wicking and Silverplus® Antimicrobial, in addition to its reflective properties that provide high-vis reflectivity in low-light situations.
The entire collection of WildSpark™ garments for men and women will be on display in booth booth #7015-LI. For more information about Reflective Apparel, visit www.reflectiveapparel.com and www.sparkyourwildside.com.