All Terrain Gear by Wrangler  

Greensboro,  NC 
United States
http://www.wrangler.com

• Booth: 13005-LI

 Press Releases

• WRANGLER® TO SHOWCASE LEADING MEN’S ALL TERRAIN GEAR BY WRANGLER™ STYLES AT OUTDOOR RETAILER SUMMER SHOW (Jun 06, 2023)
  The men’s collection features high-performance materials uniquely designed for the outdoors, yet comfortable, durable and adaptable for everyday wear
  
  GREENSBORO, N.C. — Wrangler®, a global icon in jeanswear and casual apparel, has announced its plans to showcase the All Terrain Gear by Wrangler ™ (ATG®) collection at the upcoming Outdoor Retailer Summer Show in Salt Lake City, Utah, on June 19-21, 2023.
  
  “We took thoughtful consideration of different elements and terrain when designing our latest men’s collection, and prioritized the inclusion of functional quick-drying, water-repellent fabrics with key utility properties,” says Danny Brisby, director of design for workwear and outdoor categories at Wrangler. “The ATG by Wrangler collection of outdoor apparel offers premium performance, enhanced moveability and high-quality materials integrated into designs fit for nearly any adventure.”
   
  The collection’s most popular pieces are shirts and pant styles designed using 3D virtual technology to ensure an exceptional fit and improved mobility for all body types.
  
  Products available in the men’s ATG by Wrangler summer collection include:
   

  • The ATG By Wrangler Men's Reinforced Utility Pant presents an articulated, reinforced knee that lends durability when dealing with tough terrain and an added secure zip pocket, strengthened kick plate, moisture-wicking properties and UPF 30 defense to block out harmful ultraviolet rays.
  • The ATG By Wrangler Mixed Material Shirt and ATG By Wrangler Men’s Asymmetrical Zip Pocket Shirt both include added zip pockets and a cleaner at the hem to keep glasses smudge-free while exploring.
  • Constructed with stretch canvas, 9-inch inseam, moisture-wicking properties and secure pockets, the ATG By Wrangler Men's Side Pocket Utility Short is a safeguard to move in confidence throughout the day no matter the weather conditions. 
  • The ATG By Wrangler Men's Synthetic Utility Pant is a perfect fit for any on-the-go outdoor enthusiasts, offering a one-sided zip pocket to securely store valuables and a comfort waistband for optimum mobility.

  Men’s ATG by Wrangler apparel is available in-store and online at www.wrangler.com or visit Wrangler at booth #13005-LI during the Outdoor Retailer Summer Show in Salt Lake City, Utah on June 19-21, 2023.
  
  Media Contact: 
  Kaitlyn Desimone
  kdesimone@fwv-us.com
  
  
  
   

• WRANGLER® INTRODUCES NEW COOLING TEE AMONG LATEST WOMEN’S ALL TERRAIN GEAR BY WRANGLER™ STYLES AT OUTDOOR RETAILER SUMMER SHOW (Jun 06, 2023)
  Expansion of high-performance collection showcases innovative tech, quality and modern fits 
   
  GREENSBORO, N.C. — Wrangler®, a global icon in jeanswear and casual apparel, has announced the expansion of the brand’s women’s All Terrain Gear by Wrangler ™ (ATG®) collection with the launch of new and returning styles for its summer collection. Featuring cutting-edge outdoor apparel, the latest line presents function-first details, prioritizing comfort to keep wearers focused on the adventure that lies ahead.
  
  “Just in time for the summer heat, we’re excited to expand on the existing outdoor capability benefits of our women’s line with the introduction of our revolutionary, instant cooling technology,” says Danny Brisby, director of design for workwear and outdoor categories at Wrangler. “Our collection of women’s active apparel combines breathable and lightweight materials for increased mobility and support.”
  
  One of the newest pieces in the collection is the LS Glacier Cliff Tee, a long-sleeve tee that uses Cool Tones technology that targets the wearer’s back to help regulate body temperature. This new technology provides more rapid movement of heat from the body to the fabric’s surface, resulting in a cooler-feeling fabric and soothing relief on even the hottest of days.
   

  • The ATG By Wrangler Women's Slim Utility Pant consists of a slim fit, stretchy silhouette with a bootcut leg opening that fits perfectly over hiking boots. This pant also offers protective water-repellent fabrication with quick-drying properties and UPF 50 for an added safeguard against harmful UV rays.
  • The versatile ATG By Wrangler Women's Destination Legging incorporates a moisture-wicking fabric blend with two-way stretch. Best of all, they come with side cargo pockets, a drop-in side pocket and an extra pocket with a hidden zip closure to hold all travel essentials.
  • Another outerwear bottom style also available in the collection is the ATG By Wrangler Women's Canvas Pant equipped with a high-rise, sleek slim leg opening, rugged canvas construction and a touch of stretch to keep nature-lovers moving freely.

  To learn more about ATG by Wrangler and view the latest summer styles, visit Wrangler at booth #13005-LI during the Outdoor Retailer Summer Show in Salt Lake City, Utah on June 19-21, 2023.
  
  Media Contact
  Kaitlyn Desimone
  kdesimone@fwv-us.com