Saturday, June 17, 9:00 AM - 5:00 PM

Outdoor Adventure X (OAX)
  • Location: Snowbasin Resort
Outdoor Adventure X (OAX), a new mountain gear festival, debuts this June 17-18 at Snowbasin Resort, Pineview Reservoir, and Anderson Cove Campground in Utah just prior to Outdoor Retailer Summer. Outdoor enthusiasts can spend the weekend immersed in activities on the mountain and water with leading outdoor experts, plus shop... ...read more...
Sponsored by:

  • Event

Sunday, June 18, 9:00 AM - 3:00 PM

Outdoor Retailer Industry Day at Outdoor Adventure X (OAX)
  • Location: Snowbasin Resort
Sunday, June 18, at Outdoor Adventure X is Outdoor Retailer Industry Day. All registered Outdoor Retailer attendees can access OAX for free with their Outdoor Retailer badge and participate in all outdoor activities, education sessions, workshops, and more. Enjoy a day of outdoor fun, connect with participating brands, gather ideas... ...read more...
Sponsored by:

  • Event

Sunday, June 18, 5:00 PM - 7:00 PM

The Mingler presented by Visit Salt Lake
  • Location: Hyatt Regency - Second Floor - Aspen Room
Mix, mingle, and catch up with industry friends at The Mingler presented by Visit Salt Lake! Head to the second floor of the Hyatt Regency, grab a drink and snacks, and meet Sarah Morton and David Deaton on the Outdoor Retailer Attendee Relations team to chat about everything you need... ...read more...
Sponsored by:

  • Event

Sunday, June 18, 5:00 PM - 8:00 PM

Media Preview
  • Location: Hyatt Regency - Second Floor
Open to registered Working Media, the Media Preview is an exclusive opportunity for media to see the newest products prior to show opening in an informal 1:1 atmosphere – all in one place. This setting is a chance to build relationships directly with brands in an uninterrupted environment, preview industry trends,... ...read more...
Sponsored by:

  • Event

Monday, June 19, 7:30 AM - 8:45 AM

OIA Industry Breakfast - The Trail Shows the Way: Perspectives of a Triple Crown Thru-Hiker and Community Advocate, Will Akuna Robinson
  • Location: Hyatt Regency - Salt Lake Ballroom
If you haven’t already read the headlines or followed his inspirational Instagram account, we invite you to attend a very special keynote breakfast to meet and hear Will Akuna Robinson, a long distance thru-hiker and 2022 George Mallory award recipient who ESPN refers to as, “the trailblazing superstar of thru-hiking.”... ...read more...
Speaker(s)
Keynote
Will 'Akuna' Robinson
Sponsored by:

  • Education

Monday, June 19, 9:00 AM - 9:30 AM

Retailer Meetup
  • Location: The Hub - Workroom (Booth 33053-HUB)
New to Outdoor Retailer or have questions? Meet Sarah Morton and David Deaton from Outdoor Retailer's Attendee Relations team to learn how you can make the most of your show and get new ideas for your store! Meet up with them for a retailer orientation on the show floor in... ...read more...
Speaker(s)
Host
David Deaton
Attendee Relations Specialist
Outdoor Retailer
Host
Sarah Morton
Attendee Relations Sr. Manager
Outdoor Retailer

    Monday, June 19, 9:00 AM - 11:00 AM

    Our Healing Nature: Mindful Journaling with The Outdoor Journal Tour
    • Location: The Ranger Station (in Venture Out)
    Unlock the keys to your soul with this mindful journaling workshop. Inspired by the lessons of the natural world, this introspective journaling experience guides you through a series of thought-provoking writing prompts. The session will conclude with a short intention setting exercise and guided meditation....
    Speaker(s)
    Co-Presenter
    Kenya Jackson-Saulters
    Co-Founder and Chief Experience Officer
    Outdoor Journal Tour
    Co-Presenter
    Michelle Jackson-Saulters
    Co-Founder and Chief Operations Officer
    Outdoor Journal Tour
    Sponsored by:

    • Event

    Monday, June 19, 9:30 AM - 10:30 AM

    2023 Outdoor Participation Trends Report: A Snapshot of the Evolving and Emerging Outdoor Participant Base
    • Location: Hyatt Regency - Salt Lake Ballroom
    Whether you’re an outdoor industry brand or business leader, product strategy, innovation, and success depend on how much you understand the market and consumer behaviors. Come join OIA’s Research Director Kelly Davis to learn about the latest trends in outdoor recreation participation, including how many Americans are participating in outdoor... ...read more...
    Sponsored by:

    • Education
    Retailer Discovery Tour
    • Location: The Hub - Workroom (Booth 33053-HUB)
    Ready to discover new gear, up-and-coming brands, and merchandising inspiration? Join Sarah Morton and David Deaton from Outdoor Retailer's Attendee Relations team for a tour of the show to see new brands and find fresh ideas for your store. Meet up with them to start the retailer discovery tour on... ...read more...
    • Event

    Monday, June 19, 10:00 AM - 11:00 AM

    How to Maximize Merchant Profitability and Sustainability with Returns Automation and Customer Lifetime Value Analytics
    • Location: The Camp
    The future of ecommerce merchant profitability is tied to focusing on improving retail operations and the inefficiencies hindering productivity and scalability. In an on-demand economy, shoppers expect quick, free, and sustainable returns.   Ecommerce merchants know the technology available to facilitate and connect these back-end processes is vast and time intensive. Imagine... ...read more...
    Speaker(s)
    Speaker
    Kelly Ferris
    VP of Sales
    ReturnLogic
    Speaker
    Peter Sobotta
    Founder and CEO
    ReturnLogic
    Sponsored by:

    • Education

    Monday, June 19, 11:00 AM - 12:00 PM

    Future Consumer 2025 with WGSN
    • Location: The Camp
    In 2025, we will see seismic shifts across our industries, our communities and our planet. Meet the four consumer profiles and discover the sentiments that will drive purchases and brand loyalty in 2025, when we will see a new emphasis on time – how we spend it, how we defy... ...read more...
    Sponsored by:

    • Education
    Grassroots and Grasstops: How to Narrow the Nature Gap
    • Location: Hyatt Regency - Park City Room
    As an industry, we all talk about the importance of equity in the outdoors and access to nature. But what does that really look like, and how do our shared goals manifest in practice and real life? We all aspire to decrease the Nature Gap and provide opportunities for everyone... ...read more...
    Sponsored by:

    • Education
    Retailing to Adventure Families
    • Location: Overland Experience (Booth 10039-OT)
    A roundtable discussion focusing on exploring retail strategies for modern adventure families....
    Sponsored by: C6 Outdoor
    • Education

    Monday, June 19, 11:00 AM - 1:00 PM

    Hands on with Archives
    • Location: The Ranger Station (in Venture Out)
    Jump back through time by flipping through the pages of outdoor industry catalogs across the decades from Utah State University’s Outdoor Recreation Archive (@outdoorrecarchive). Explore the evolution of the industry and uncover the early days of the modern outdoor industry....
    Sponsored by:

    • Event

    Monday, June 19, 12:00 PM - 1:00 PM

    Better Activating Athletes and Ambassadors to Tell Brand Stories
    • Location: The Camp
    Ambassadors are on the front lines of many brand marketing efforts — but they're often left to shoulder the responsibility of creating their own content, agenda, and hype. Integrating athletes and ambassadors more fully into marketing and PR teams paves the way to form stronger collaborative brands and create strategic... ...read more...
    Speaker(s)
    Speaker
    Alyssa Gonzalez
    Community Organizer and Activist
    Moderator
    Katie Flagg
    President
    Press Forward PR
    Speaker
    Lynsey Dyer
    Professional Athlete
    Speaker
    Yuri Hauswald
    Elite Athlete Manager
    GU Energy Labs
    • Education

    Monday, June 19, 1:00 PM - 2:00 PM

    DEI in the Outdoors: How to Use a Collective Impact Model for Lasting Social Change and Inclusive Growth
    • Location: Hyatt Regency - Salt Lake Ballroom
    While outdoor participation continues to grow at record-breaking levels, there is still work to be done to increase diversity and equitable access within the outdoor participation base. Outdoor Foundation’s Thrive Outside Initiative works to address barriers to outdoor access by utilizing a collective impact model—an innovative approach designed to coordinate... ...read more...
    Speaker(s)
    Presenter
    Kelly Davis
    Research Director
    Outdoor Industry Association
    Sponsored by:

    • Education

    Monday, June 19, 1:30 PM - 2:30 PM

    The Future of Active by FS
    • Location: The Ranger Station (in Venture Out)
    Join the FS team of experts as they explore the Future of Active—a deep dive into the emerging opportunities that will reshape the landscape of the outdoors. By identifying key movements that connect the dots between various influences, our engaging conversation will take on need-to-know cultural shifts and design updates... ...read more...
    Sponsored by:

    • Education
    The Gear Guide
    • Location: The Camp
    Outdoor Retailer's gear guru Cameron Martindell is back to show you the newest and most innovative gear in the outdoor industry. See some of the latest products up close as he walks you through the features that make these products rad. Cameron will showcase the newest outdoor products both available... ...read more...
    • Education

    Monday, June 19, 2:00 PM - 3:00 PM

    Branding in the Overland Space
    • Location: Overland Experience (Booth 10039-OT)
    Join us to explore Incorporating your brand into the overland space / incorporating overland into your retail offerings....
    Speaker(s)
    Speaker
    Brian McVickers
    Overland Journal / Expedition
    • Education

    Monday, June 19, 2:30 PM - 3:30 PM

    Launching or Developing a New Product in the Outdoor Recreation Space—What Are Some Key IP and IP-Adjacent Considerations?
    • Location: The Camp
    This session will provide an overview of key IP and IP-adjacent issues that players in the outdoor recreation industry may consider when launching or developing a new product. The speakers will address the risks and opportunities to assess with the new product from an IP perspective, including relevant patent, trademark... ...read more...
    Sponsored by:

    • Education
    Pathways to an Inclusive Workforce: Building Educator and Youth Collaborations
    • Location: Hyatt Regency - Salt Lake Ballroom
    From park rangers to accessible product designers and data scientists, the outdoor recreation industry is a significant source of job creation and workforce evolution. Hear directly from experts who are partnering with outdoor industry companies, agencies, and nonprofits to help build the pipeline for the future outdoor industry workforce and... ...read more...
    Sponsored by:

    • Education
    The Blackwaters Experience and Redefining Identity, Representation, Partnerships
    • Location: The Ranger Station (in Venture Out)
    The upcoming Blackwaters film encompasses the power of five Black men whose paths have been challenged with loss, defeat, fear, and the pain from life’s ups and downs and social injustice challenges Black men and Black boys face every day. It chronicles their journey in the untouched wilderness of Gates... ...read more...
    Sponsored by:

    • Education

    Monday, June 19, 3:00 PM - 4:00 PM

    Stories from Community Leaders: The Next Generation of Outdoor Enthusiasts
    • Location: Hyatt Regency - Park City Room
    With 13 communities nationwide and more than 40,000 youth and their families now connected to the outdoors, Outdoor Foundation’s Thrive Outside Initiative is a proven model for increasing equitable access to the outdoors through community-led collective impact. Outdoor Foundation’s Executive Director Stephanie Maez and Development and Programs Coordinator Jacob Fisher... ...read more...
    Speaker(s)
    Speaker
    Jacob Fisher (he/him/they)
    Development and Program Manager
    Outdoor Foundation
    Speaker
    Stephanie Maez (she/her/hers)
    Executive Director
    Outdoor Foundation; Thrive Outside Community Leaders
    Sponsored by:

    • Education

    Monday, June 19, 3:30 PM - 4:30 PM

    People Over Profits with Sawyer
    • Location: The Ranger Station (in Venture Out)
    What is possible when we put people over profits? In a panel discussion led by Sawyer, we'll tap into a well of international experience from industry leaders adopting sustainable practices that promote equality, community empowerment, and environmental stewardship.  ​About Sawyer Founded in 1984, Sawyer has been at the forefront of innovation in... ...read more...
    Sponsored by:

    • Education
    What Campers Want
    • Location: The Camp
    Kampgrounds of America and the Cairn Consulting Group, with 85 years experience between them, will present an insider’s perspective on the wants and needs of today’s campers. Leveraging the newly released North American Camping and Outdoor Hospitality Report, Michael and Scott will dive into topics such as outdoor personas, recreation... ...read more...
    Sponsored by:

    • Education

    Monday, June 19, 4:30 PM - 6:00 PM

    Happy Hour with Sawyer
    • Location: The Ranger Station (in Venture Out)
    Directly following the People over Profits Panel Discussion held from 3:30-4:30 p.m. at The Ranger Station, join Sawyer and panel participants for continued conversation about what is possible when companies and brands put people over profits to promote equality, community empowerment, and environmental stewardship. This happy hour will be held... ...read more...
    Sponsored by:

    • Event
    Overdose Digital Happy Hour Co-Hosted with Bloomreach and Gorgias: Free Beer & Casual Conversation About the Challenges Facing Today's E-commerce Brands
    • Location: The Camp
    Join the teams from Overdose Digital, Bloomreach, and Gorgias for some free beer and casual conversation focused around how we win in a crowded eCommerce landscape. Through our partnerships we help create a solutions-based approach capable of providing a "complete commerce" experience for our clients. With a focus on creative... ...read more...
    Sponsored by:

    • Event

    Monday, June 19, 6:00 PM - 10:00 PM

    Block Party
    • Location: Outside the Salt Palace - East Entrance
    Welcome Outdoor Retailer back to Salt Lake! This industry party and community event is open to the public, and features the Dachshund Dash, live music from Pixie and The Partygrass Boys, food trucks, beer garden, outdoor activities, and finishes with one of Salt Lake's largest drone shows.  Outdoor Retailer badgeholders can... ...read more...
    Sponsored by:

    • Event

    Tuesday, June 20, 7:30 AM - 8:45 AM

    Circana (formerly NPD) Outdoor Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace
    • Location: Hyatt Regency - Salt Lake Ballroom
    Join Circana (formerly NPD Group) for a fast-paced, informative “Outdoor Trend” session. This session provides an in-depth update on what’s driving consumers and what they’re spending money on. In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Julia Day,... ...read more...
    Speaker(s)
    Speaker
    Julia Day
    Executive Director Business Development, Sports
    Circana
    Sponsored by:

    • Education

    Tuesday, June 20, 9:00 AM - 9:30 AM

    Retailer Meetup
    • Location: The Hub - Workroom (Booth 33053-HUB)
    New to Outdoor Retailer or have questions? Meet Sarah Morton and David Deaton from Outdoor Retailer's Attendee Relations team to learn how you can make the most of your show and get new ideas for your store! Meet up with them for a retailer orientation on the show floor in... ...read more...
    Speaker(s)
    Host
    David Deaton
    Attendee Relations Specialist
    Outdoor Retailer
    Host
    Sarah Morton
    Attendee Relations Sr. Manager
    Outdoor Retailer
    • Event

    Tuesday, June 20, 9:00 AM - 10:00 AM

    Demystifying Real-World Product Testing
    • Location: The Camp
    Dive into an analysis of more than 1,000 product tests performed by many of the world’s most recognized outdoor and performance brands and learn how product teams are engaging their customers to create exceptional product experiences. This session will cover the real-world, pre-market product testing norms of apparel, footwear, and... ...read more...
    Speaker(s)
    Speaker
    Andrew Milkovits
    Vice President of Business Development
    MESH01
    Sponsored by:

    • Education

    Tuesday, June 20, 9:00 AM - 11:00 AM

    Basecamp Networking Brunch: Women + Enby sponsored by Vista Outdoor
    • Location: The Ranger Station (in Venture Out)
    REGISTER HERE Connect with your people. No badge required, this morning networking session sponsored by Vista Outdoor is for women and nonbinary folks who work in the outdoor rec economy (from Park Ranger to Patagonia) - or WANT to! Come see old friends and build new relationships. Because one conversation can change... ...read more...
    Sponsored by:

    • Event

    Tuesday, June 20, 9:30 AM - 10:30 AM

    Forever Chemicals: Evolving Approaches to Sustainability in the Outdoor Industry
    • Location: Hyatt Regency - Salt Lake Ballroom
    Are PFAS regulations on your product development radar? If not, they need to be. 54% of U.S adults have at least some level of familiarity with PFAS and 37% are “more likely” to shop at companies and retailers that ban PFAS. OIA’s new industry-wide sustainability program, Clean Chemistry and Materials... ...read more...
    Sponsored by:

    • Education
    Retailer Discovery Tour
    • Location: The Hub - Workroom (Booth 33053-HUB)
    Ready to discover new gear, up-and-coming brands, and merchandising inspiration? Join Sarah Morton and David Deaton from Outdoor Retailer's Attendee Relations team for a tour of the show to see new brands and find fresh ideas for your store. Meet up with them to start the retailer discovery tour on... ...read more...
    • Event

    Tuesday, June 20, 10:00 AM - 11:00 AM

    Gen Z 101 with YPulse
    • Location: The Camp
    As the first true digital natives, Gen Z is reshaping the way we live, work, and consume. They are diverse, tech-savvy, socially conscious, and demanding, and they have high expectations when it comes to brands, products, and marketing. In this session, Anastasia Pelot of YPulse, the leader in Gen Z... ...read more...
    Speaker(s)
    Speaker
    Anastasia Pelot
    Content Marketing Manager
    YPulse
    Sponsored by:

    • Education

    Tuesday, June 20, 11:00 AM - 12:00 PM

    Engaging the Consumer at Live Events
    • Location: Overland Experience (Booth 10039-OT)
    The why and how to get your brand directly in front of consumers....
    • Education
    How to Ensure Your Website Doesn't Starve in the Wilderness
    • Location: The Camp
    Join Peak Design's CMO, Adam Saraceno, and Co-founders Laura Stude and Brian Schmitt of surefoot.me—a UX Research and CRO consultancy—to learn how to boost your online sales and conversion rates while retaining customers and reducing customer acquisition costs. Have other ecom growth questions? Stick around 'til the end, as there... ...read more...
    Sponsored by:

    • Education
    Measure Your Carbon Footprint: Hands-On Learning with OIA's Climate Action Corps, Climate Neutral, and Worldly
    • Location: Hyatt Regency - Salt Lake Ballroom D/E
    Has your company set climate goals, but is unsure of where to start? Are you looking to set or meet greenhouse gas emissions targets, and need guidance on how to measure your footprint? Join OIA’s Climate Action Corps and Climate Neutral leaders alongside experts from Worldly, a sustainability insights platform,... ...read more...
    Sponsored by:

    • Education
    Powerful Data: Business Innovation and Customer Satisfaction
    • Location: Hyatt Regency - Salt Lake Ballroom A/B
    OIA’s Research Director Kelly Davis will demonstrate how to use data to design better products, engage customers more effectively, manage supply chain and logistics issues, and increase profits. A master of insights, Davis will bring detailed participation data, consumer intelligence, and market research to show how powerful knowledge about your... ...read more...
    Sponsored by:

    • Education
    Why Adventure is Good for Business
    • Location: The Ranger Station (in Venture Out)
    A conversation with Shelby Stanger, author of Will to Wild and host of REI Co-Op's Wild Ideas Worth Living Podcast, and Melissa Urban, Whole30 co-founder and CEO   Join Shelby Stanger and Melissa Urban in conversation about why adventuring, time in nature, and going for walks is good for your leadership, team,... ...read more...
    • Education

    Tuesday, June 20, 12:00 PM - 1:00 PM

    Founder & Investor Panel - Navigating Funding Options for Outdoor Brands
    • Location: The Ranger Station (in Venture Out)
    To build an outdoor business you need money. In this panel you'll hear from founders of emerging outdoor brands on how they funded their companies from the ground up. And we'll have a candid conversation on the pros and cons of pursuing various funding paths, including loans, grants, equity investment,... ...read more...
    Sponsored by:

    • Education
    How Consumer Brands Can Thrive in This Massively Transformative Era Through Web3, Artificial Intelligence and Other Exponential Technologies
    • Location: The Camp
    The world is on the cusp of an unprecedented technological revolution where cutting-edge digital innovations are converging and accelerating each other's growth. To navigate this transformative era, consumer brands must identify crucial trends and position themselves to thrive in the midst of change. In this presentation, we will explore the... ...read more...
    Sponsored by:

    • Education

    Tuesday, June 20, 1:00 PM - 2:00 PM

    Finding Unique Paths to Reaching Your Customers: Go to Market Workshop
    • Location: Hyatt Regency - Salt Lake Ballroom D/E
    The outdoor industry was founded on a drive for adventure and sense of infinite possibility, a perspective we often take home long after we've left our muddy boots at the door. The opportunity for innovation is as strong as ever today, but also unique and urgent in its challenges—climate change,... ...read more...
    Sponsored by:

    • Education
    Mitigating Business Risk: A Look at Near-Shoring Opportunities
    • Location: Hyatt Regency - Salt Lake Ballroom A/B
    Whether you’re on your outdoor company’s marketing, finance, product design, or operations team, it all comes back to one crucial element: your outdoor product, and having the tools, resources, and supplies to produce it. Over the past several years, outdoor companies have faced a series of supply chain challenges—from the... ...read more...
    Sponsored by:

    • Education

    Tuesday, June 20, 1:30 PM - 2:30 PM

    Always Off Brand Podcast: If Profit is Undefeated, How to Get it Selling on Amazon? (Live Show Recording)
    • Location: The Ranger Station (in Venture Out)
    In the year of PROFIT and just growing sales is not enough anymore, there are only a few things that really matter. In this episode, we will break down why all the numbers, charts and Amazon gurus are leading people down the wrong road. Zoom in on a few things,... ...read more...
    Sponsored by:

    • Education
    Backyard Advocacy: How to Impact State Policy for Business Growth
    • Location: Hyatt Regency - Park City Room
    State level policy might not be on your day-to-day radar, but it directly impacts your business and has the potential to determine the fate of the outdoor industry. But where to begin? Join OIA Policy Fellow Hannah Wintucky to learn how you can build successful advocacy strategies that support the... ...read more...
    Sponsored by:

    • Education
    How to Grow Your Community with Strava
    • Location: The Camp
    Learn how to build and engage an active digital community. With over 100m users, Strava is the world’s most popular place for active people. This session will focus on how brands and other organizations can build their presence on the platform, nurture and engage an organic digital community and drive... ...read more...
    Sponsored by:

    • Education

    Tuesday, June 20, 2:00 PM - 3:00 PM

    The Convergence of the Overland and Outdoor Community
    • Location: Overland Experience (Booth 10039-OT)
    A roundtable discussion diving into the new mix of overland and adventure communities....
    Speaker(s)
    Speaker
    Brian McVickers
    CBDO/Partner/Contributor
    Overland Journal and Expedition Portal
    • Education

    Tuesday, June 20, 2:30 PM - 3:30 PM

    Cotton Incorporated Spring/Summer ’25 Active Trend Overview
    • Location: The Camp
    A comprehensive look at key trend concepts forecasted for Spring Summer 2025 that will impact all market segments. We will review lifestyle influences, color selection, fabric trend direction and how Cotton can play a role in keeping your product on trend for the upcoming design season....
    Sponsored by:

    • Education
    Fair Trade USA: What About the S in ESG?
    • Location: The Ranger Station (in Venture Out)
    Environmental Social Governance is gaining momentum among consumers, brands, retailers, and investors. The outdoor industry has made great progress in prioritizing protection of the environment - the E of ESG. What is seemingly more complex to integrate into sustainability and business strategies is the S – Social of ESG. But... ...read more...
    Sponsored by:

    • Education
    Outdoor Executive Roundtable: What’s Next for the Outdoor Industry Post Pandemic
    • Location: Hyatt Regency - Salt Lake Ballroom
    Brand leaders discuss how the outdoor industry changed during the pandemic, the challenges that remain, and the business opportunities ahead as we move beyond the COVID crisis.   Panelists:   Lesley Christoph, Marketing Director, Lowa Boots Thomas Laakso, VP of Product and Operations, DPS Skis Steve McGrath, VP of Marketing, Camp Chef Jedd Rose, President, Topo Designs Somer... ...read more...
    Sponsored by:

    • Education

    Tuesday, June 20, 3:30 PM - 4:30 PM

    Ask an Expert: Get to Know OIA Research Director Kelly Davis
    • Location: Hyatt Regency - Park City Room
    To help businesses better understand the markets and people they serve, OIA sponsors and originates industry-leading research and gathers expert perspectives on participation trends, market intelligence, and consumer insights. Come prepared with questions and meet our team in this informal gathering for an intimate roundtable discussion with OIA Research Director... ...read more...
    Sponsored by:

    • Education
    Captivate Your Customers by Breathing Life into Your Outdoor Brand or Retail Establishment
    • Location: The Camp
    Every brand touchpoint is an opportunity to inform, inspire, and captivate your audience. But how do you make sure your brand represents your core values and conveys your message in an authentic way?  This session led by Obviouslee's Creative Director, Jenn Romano, will explore how to develop and deploy your  brand... ...read more...
    Sponsored by:

    • Education
    Retailer Roundtable
    • Location: The Ranger Station (in Venture Out)
    Join us for a roundtable conversation with specialty retailers. Panelists from shops around the country gather to share insights on inventory, staffing, DEI, grassroots community marketing, and more....
    • Education

    Tuesday, June 20, 4:30 PM - 6:00 PM

    Retailer Happy Hour, Celebrating 20 years of the Board Retailers Association
    • Location: The Ranger Station (in Venture Out)
    Stick around after the Retailer Roundtable to mingle and network at a happy hour, and celebrate 20 years of the Board Retailers Association. ...
    • Event
    Sip & Sow: The Noble Oak Whiskey and Obviouslee Happy Hour for a Greener World
    • Location: The Camp
    Gear up for an extraordinary happy hour that combines the best of two worlds: nature and libations. Join fellow adventure-seekers for the Noble Oak Whiskey and Obviouslee Happy Hour at OR. Attendees will be treated to tantalizing sips of the invigorating Noble Oak Basil Sour and the classic Highball, and... ...read more...
    Sponsored by:

    • Event

    Tuesday, June 20, 6:00 PM - 8:30 PM

    13th annual Outdoor Retailer Inspiration Awards
    • Location: Hyatt Regency - Salt Lake Ballroom
    The 13th annual Outdoor Retailer Inspiration Awards celebrate champions of the outdoor community who inspire and encourage others to enjoy, participate in, and support outdoor recreation. This year's recipients will be unveiled in a live ceremony hosted by Timmy O'Neill on the second night of Outdoor Retailer Summer, Tuesday, June... ...read more...
    Sponsored by:

    • Event

    Wednesday, June 21, 9:00 AM - 9:30 AM

    Retailer Meetup
    • Location: The Hub - Workroom (Booth 33053-HUB)
    New to Outdoor Retailer or have questions? Meet Sarah Morton and David Deaton from Outdoor Retailer's Attendee Relations team to learn how you can make the most of your show and get new ideas for your store! Meet up with them for a retailer orientation on the show floor in... ...read more...
    Speaker(s)
    Host
    David Deaton
    Attendee Relations Specialist
    Outdoor Retailer
    Host
    Sarah Morton
    Attendee Relations Sr. Manager
    Outdoor Retailer
    • Event

    Wednesday, June 21, 9:00 AM - 10:00 AM

    Hands on with Archives
    • Location: The Ranger Station (in Venture Out)
    Jump back through time by flipping through the pages of outdoor industry catalogs across the decades from Utah State University’s Outdoor Recreation Archive (@outdoorrecarchive). Explore the evolution of the industry and uncover the early days of the modern outdoor industry....
    Sponsored by:

    • Education

    Wednesday, June 21, 9:30 AM - 10:30 AM

    Carbon Footprint Reduction: Lessons From OIA’s Climate Action Corps
    • Location: Hyatt Regency - Salt Lake Ballroom D/E
    Climate Action Corps is leading companies to become a climate positive industry by 2030, which requires members to reduce greenhouse gas emissions (GHG), remove even more GHG from the atmosphere than they emit, and advocate for systemic change. But we can’t get there alone. Join OIA for an interactive workshop... ...read more...
    Sponsored by:

    • Education
    Patent Infringement Issues? How to Use APEX (Amazon Patent Evaluation Express) for Business Wins
    • Location: Hyatt Regency - Salt Lake Ballroom A/B
    Many retailers may be familiar with the Amazon Brand Registry that can be utilized to product a company’s brands. This has been very effective for those who have registered trademarks to prevent infringers on the Amazon marketplace. For a long time there has been little to no ability for these... ...read more...
    • Education
    Retailer Discovery Tour
    • Location: The Hub - Workroom (Booth 33053-HUB)
    Ready to discover new gear, up-and-coming brands, and merchandising inspiration? Join Sarah Morton and David Deaton from Outdoor Retailer's Attendee Relations team for a tour of the show to see new brands and find fresh ideas for your store. Meet up with them to start the retailer discovery tour on... ...read more...
    • Event

    Wednesday, June 21, 10:00 AM - 11:00 AM

    How Can Taking Action on Climate Change Engage and Delight Your Stakeholders?
    • Location: The Camp
    Most retailers today understand that climate change is a concern to their customers and employees - especially in the outdoor space. But how to take action on climate change as a business is not always obvious. The good news is there are ways to do it that will not only... ...read more...
    Sponsored by:

    • Education
    Student Meetup
    • Location: The Ranger Station (in Venture Out)
    Connect with other students attending Outdoor Retailer and studying in the outdoor recreation field and beyond. Learn from one another and swap stories on your best discoveries at the show. ...
    • Event

    Wednesday, June 21, 11:00 AM - 12:00 PM

    Climate and Community
    • Location: The Camp
    As lovers of the outdoors, climate and sustainability are important to us. Dramatic weather patterns from megadrought to record snowfall have intensified with climate change. The impacts of this crisis are visually evident in the Salt Lake region within the past year - the Great Salt Lake reached an all-time... ...read more...
    • Education
    The Plastic Pollution Crisis and the Power of the Business Voice to Address it
    • Location: The Ranger Station (in Venture Out)
    Plastic has become an unavoidable part of our everyday lives. From toothpaste to shampoo to coffee and takeout meals, plastic is all around us, and it poses a huge threat to our environment, our health, and even our economy. Join Oceana and the National Business Coalition for the Oceans for... ...read more...
    Sponsored by:

    • Education
    Water Safety - Keeping Adventurers Hydrated
    • Location: Overland Experience (Booth 10039-OT)
    Water Safety: Keeping adventurers hydrated with Aran Seaman from Lifesaver....
    Sponsored by: LifeSaver
    • Education

    Wednesday, June 21, 1:00 PM - 2:00 PM

    Lobbying 101: Get to Know Your Trade and Supply Chain Experts at OIA
    • Location: Hyatt Regency - Salt Lake Ballroom A/B
    Always wanted to pick the brain of a supply chain expert with boots on the ground in D.C., actively working to advocate for policies that ensure your outdoor business is positioned for success? Well, now is your chance. Bring your questions and pull up a chair to learn how you... ...read more...
    Speaker(s)
    Speaker
    Rich Harper
    Director of Government Affairs
    Outdoor Industry Association
    Sponsored by:

    • Education

    Wednesday, June 21, 4:00 PM - 7:00 PM

    Community Stewardship Project: Leave It Loved: Weed Whack and Trash Takedown at Wheadon Farmland Preserve
    • Location: Volunteers park at 13965 South Bangerter Pkwy
    Join in on a community service project to wrap up your show. Visit Salt Lake and Outdoor Retailer are teaming up with Utah Open Lands and Salt Lake County to Leave it Loved at the Wheadon Farmland Preserve. The Weed Whack and Trash Takedown will be a hands-on opportunity to learn about... ...read more...
    Sponsored by:

    • Event