Sunday, June 16, 6:00 PM - 9:00 PM

  • Location: Hyatt Regency, 2nd Floor
The Media Preview an exclusive opportunity for journalists with Working Media badges to see the newest products at Outdoor Retailer the day before the show opens. It’s also your chance to build relationships with brands at the show in a much more focused, one-on-one environment. Participating brands include: Always Optimistic Anker-Solix COAST Products Compo Closet DIAN... ...read more...
Sponsored by:

  • Event

Monday, June 17, 6:30 AM - 8:30 AM

  • Location: Trailhead: Avenues Ridge Short Loop
Join team MyTrailPals on the Outdoor Retailer Kick-Off Hike! Discover breathtaking views along the scenic trails of Salt Lake City, surrounded by the stunning beauty of the Wasatch Mountains and the city skyline. This invigorating hike provides the ideal chance to breathe in the fresh air, connect with fellow outdoor... ...read more...
Sponsored by:

  • Event

Monday, June 17, 9:15 AM - 10:20 AM

  • Location: The Ranger Station
Long-time journalist and media expert Rachel Cavanaugh is building a tool to help other journalists, writers, editors, and media professionals connect with public relations specialists. Come for an informal meetup to learn more about the tool, have your questions answered, and provide feedback about what you'd like to see in... ...read more...
Speaker(s)
Speaker
Rachel Cavanaugh
Freelance
Sponsored by: Rachel Cavanaugh
  • Education

Monday, June 17, 9:30 AM - 10:20 AM

  • Location: Trend + Design Center (ODI)
From understanding incoterms to stress free delivery, learn: Incoterms (International Commercial Terms) overview; Preparation, planning, protection; Documentation and compliance; Shipment timeline and milestones....
Sponsored by:

  • Education
  • Location: The Camp
Join OIA Research Director Kelly Davis and Circana experts to learn about the retail sales trends that are dominating the outdoor industry, our forecasted trends for the year ahead, and how you can leverage retail sales data to make informed decisions and drive revenue growth. Gain exclusive insight into the... ...read more...
Sponsored by:

  • Education

Monday, June 17, 10:30 AM - 11:20 AM

  • Location: The Camp
A discussion on today’s complex news environment that is overwhelmed by the U.S. Presidential election, a Middle East conflict, general consumer unease about the economy and the dramatic decrease in media outlets. Marketing/public relations pros have to pivot by the minute, facing frequent daily roadblocks. This panel will examine these... ...read more...
  • Education
  • Location: Trend + Design Center (ODI)
What has been a largely unregulated industry is now coming face to face with strict requirements. It’s difficult to navigate the regulations that apparel, footwear, and hardgoods companies now face. Join this presentation to get the lowdown on the latest U.S. sustainability rulemakings (PFAS, EPR, and more) to ensure your... ...read more...
Sponsored by:

  • Education

Monday, June 17, 11:00 AM - 11:50 AM

  • Location: Overland Experience
The overland space and the associated audience seem to create more confusion for brands and retailers than is necessary. These consumers are more familiar than you think they are. Let's take a quick dive into their consumption and activities profiles to better understand their preferences and how to secure their... ...read more...
Speaker(s)
Speaker
Brian McVickers
CBDO/Partner/Contributor
Overland Journal and Expedition Portal
Sponsored by:

  • Education

Monday, June 17, 11:30 AM - 12:20 PM

  • Location: Trend + Design Center (ODI)
Meet the consumer profiles who will define 2026, from level-headed truth-seekers to idealist tech advocates, and the sentiments that will drive their purchasing habits and help you secure future market share....
Sponsored by:

  • Education
  • Location: The Camp
Join us for a lighthearted and insightful panel discussion with the iconic Pit Viper crew as we dive into the innovative world of eCommerce. We'll uncover the cool sh*t Pit Viper is doing, the challenges they've faced, and how their retro shades are leading the charge in modern online retail.... ...read more...
Sponsored by:

  • Education
  • Location: The Ranger Station
Move equity in the outdoors forward and learn actionable ways to align your business strategy to inclusive growth. Join leaders in the outdoor industry and Outdoor Foundation community advocates to learn what outdoor equity looks like from grassroots to grasstops. We’ll delve into the challenges and solutions surrounding equitable outdoor... ...read more...
Sponsored by:

  • Education

Monday, June 17, 12:30 PM - 1:20 PM

  • Location: The Ranger Station
The Outdoorist Oath is an action-based commitment that helps individuals (YOU), take action to create a more welcoming and regenerative outdoors. Looking for actions you can take at work? Check! Stuck on how YOU can be a better ally for people and the planet? Also check! All this at the... ...read more...
Sponsored by:

  • Education
  • Location: The Camp
Join us for lunch as we sit down with Stephan Jacob, Co-Founder and COO of Cotopaxi, to gain insights into the company’s growth journey, find out how they are tackling retail challenges, and learn what’s in store for the future. We will also discuss how they selected a unified commerce... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
Supply chains have become an increasingly popular topic for legislators to focus on. Across a wide range of jurisdiction, particularly in North America and Europe, the regulatory landscape is rapidly evolving to one imposing mandatory human rights due diligence requirements. In this era of enhanced supply chain scrutiny, validating social... ...read more...
Sponsored by:

  • Education

Monday, June 17, 1:00 PM - 1:50 PM

  • Location: Overland Experience
This roundtable conversation helps you understand the role intellectual property (IP) rights play beyond the development phase of your new products. Hear from the team at Finnegan to learn about how IP can be an asset, protecting your IP, and what it means for version 2.0....
Speaker(s)
Speaker
Daniel Chung
Partner
Finnegan
Sponsored by:

  • Education

Monday, June 17, 1:30 PM - 2:20 PM

  • Location: Trend + Design Center (ODI)
The outdoor industry is uniquely positioned to achieve sustainability goals leveraging one big topic: Circularity. What does it mean? How will it impact the world and the environment? How do companies achieve this? Don’t fear! There are an array of business models, technologies, and design techniques that can help. This... ...read more...
Sponsored by:

  • Education
  • Location: The Ranger Station
Session Description: Join Trust for Public Land's esteemed panelists, Dr. Jocelyn Imani, Dr. Ken Lucero, Dr. Howie Frumkin, and Luis Benitez, for an insightful discussion on using data-driven strategies to address the outdoor equity gap. This session will explore how equitable access to parks and green spaces is vital for... ...read more...
Sponsored by:

  • Education
  • Location: The Camp
Learn the ways most buyers determine how to spend their money and get familiar with some of the language they use. This session is aimed at helping new brands better relate to retailers by understanding how buyers plan, adjust, and measure success....
Sponsored by:

  • Education

Monday, June 17, 2:00 PM - 2:50 PM

  • Location: Overland Experience
Join us for an engaging presentation where we'll explore the evolving dynamics of for-profit and non-profit collaborations within the outdoor industry. We'll dive into cutting-edge strategies and emerging trends driving successful partnerships between brands and non-profits. From innovative activation projects to novel partnership structures like 1% for the Planet, we'll... ...read more...
Speaker(s)
ASD Market Week Educational Series
Dean Ronzoni
Director of Corporate Partnerships
Leave No Trace
ASD Market Week Educational Series
Peter Murry
Corporate Development Manager
Leave No Trace
Sponsored by:

  • Education

Monday, June 17, 2:30 PM - 3:20 PM

  • Location: The Camp
Imagine if customizing the buying experience for each customer at your outdoor retail store was easy. In this seminar, we’ll teach you how AI can make this a reality, simplifying the personalization process for your customers.  Join Brandon Wright, CEO of Clientbook, as he unveils essential strategies to enhance customer engagement... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
Led by FS Director of Color Jo Thomas, this conversation surrounds the connection between color and the outdoors. We'll discuss how designers select color and the link between colors and mental health, sustainability, and other considerations. Learn more about their design process and connect with the product on a deeper... ...read more...
Sponsored by:

  • Education
  • Location: The Ranger Station
Sharing in-depth conversations between the world's adventurers, athletes, and outdoorspeople, The GearJunkie Podcast is your inside look into the outdoors industry. Join the episode recording live on stage in The Ranger Station. The conversation will cover launching a new brand, the challenges and opportunities, and some commentary and how the industry... ...read more...
Sponsored by:

  • Education

Monday, June 17, 3:30 PM - 4:20 PM

  • Location: The Ranger Station
TikTok Shop is a vibrant and interactive online marketplace where users can discover and purchase a wide range of products directly through the popular social media platform, TikTok. With seamless integration of shopping features into the TikTok app, users can explore curated collections, watch engaging product videos, and make purchases... ...read more...
Sponsored by:

  • Education
  • Location: The Camp
Brand and customer experience (CX) leaders are beginning to realize that even the most forward-thinking brands with modern, seamless online shopping experiences and great products can quickly be undermined by a late or bad last-mile delivery experience. It is a shame if a brand's reputation is hurt, or worse, results... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
This hands-on workshop will pair color psychology and trend-driven insight relating to color combinations through lanyard weaving and open conversation. FS Director of Color Jo Thomas will discuss Color Shifts or Active Color for SS25, then the group can create take-home keychains by weaving color combos that speak to them....
Sponsored by:

  • Education

Monday, June 17, 3:30 PM - 5:30 PM

  • Location: Just Float, Booth 25019-Water
Happy Hour - beer, hard cider, sodas...
  • Exhibitor Event

Monday, June 17, 3:30 PM - 6:00 PM

  • Location: Nikwax - Booth 15026
Come by the Nikwax booth to see what’s Fresh with the Nikwax line, have a drink, and win some new Nikwax products and gear from our partners....
  • Exhibitor Event

Monday, June 17, 4:00 PM - 6:00 PM

  • Location: The Beach Lounge - Booth 19019
Sun Bum / Sand Could Happy Hour at The Beach Lounge adjacent to the two booths. Whack-a-mole, ping pong, and the sweet sounds of DJ Swoosh....
  • Exhibitor Event

Monday, June 17, 4:30 PM - 6:00 PM

  • Location: Show Floor
Get your game face on and gear up for the ultimate showdown at Elastic Suite’s first ever Pickleball Palooza! They’re serving up a brand-vs-brand showdown thats bound to stir up some serious fun on Monday and Tuesday, June 17th & 18th. Stop by the Elastic booth# 7044 during each day... ...read more...
Sponsored by:

  • Event
  • Location: The Camp
Join us for happy hour and networking, sponsored by Jitsu....
Sponsored by:

  • Event
  • Location: The Ranger Station
Join us for happy hour and networking, sponsored by TikTok Shop....
Sponsored by:

  • Event

Monday, June 17, 6:00 PM - 9:00 PM

  • Location: Hyatt Regency – Sundance Terrace (6th Floor)
It's time to celebrate! Join your industry friends at the Shopify Industry Party at OR and ODI outside on the Hyatt pool deck! Enjoy music, games, networking and lots of fun, plus free appetizers and drinks – all under the golden sunset. Show badges are required for entry....
Sponsored by:

  • Event

Tuesday, June 18, 9:15 AM - 10:20 AM

  • Location: The Ranger Station
Long-time journalist and media expert Rachel Cavanaugh is building a tool to help PR professionals connect with journalists, writers, editors, and others in the media industry. Come for an informal meetup to learn more about the tool, have your questions answered, and provide feedback about what you'd like to see... ...read more...
Speaker(s)
Speaker
Rachel Cavanaugh
Freelance
Sponsored by: Rachel Cavanaugh
  • Education

Tuesday, June 18, 9:30 AM - 10:20 AM

  • Location: The Camp
Whether you’re an outdoor industry brand or business leader, product strategy, innovation, and success depend on how much you understand the market and consumer behaviors. Join OIA’s Research Director Kelly Davis to learn about the latest trends in outdoor recreation participation, including how many Americans are participating in outdoor recreation,... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
Join us for an insightful panel discussion delving into the heart of textile circularity challenges and innovative solutions. From unraveling the complexities of circularity to unveiling commercial case studies, we're turning talk into action. Whether your organization is just starting its journey or already deeply committed, this promises practical tools... ...read more...
  • Education

Tuesday, June 18, 10:30 AM - 11:20 AM

  • Location: The Camp
Join us for an exploration of the 10-year outlook for the U.S. outdoor industry and its public lands, which could be very challenging due to a confluence of factors that will be presented. We’ll offer strategies on how organizations can navigate these challenges and discuss emerging technologies and business models... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
If your consumer is going to live to 100, how will you ensure you understand their attitude and priorities? From Eco-Accountability to Polarised Consumption, join WGSN’s experts to discover the future of outdoor from product applications to social media....
Sponsored by:

  • Education
  • Location: The Ranger Station
Learn how to advocate for the long-term health of the outdoors, outdoor participants, and your company’s bottom line. Join outdoor industry policy experts for an in-depth exploration of the policy landscape, why it’s relevant to your business, and how you can drive change at scale. From conservation and public lands... ...read more...
Sponsored by:

  • Education

Tuesday, June 18, 11:00 AM - 11:30 AM

  • Location: Trend + Design Center (ODI)
Welcome to Outdoor Design + Innovation! We can't wait to show you around! Are you new to sourcing? Interested in learning about private label and sourcing products directly from international manufacturers and suppliers? Sign up for our complimentary buying tour led by industry expert Nancy Yamada, International Business Development Director, OR/ODI.... ...read more...
Sponsored by:

  • Event

Tuesday, June 18, 11:00 AM - 11:50 AM

  • Location: Overland Experience
Consumers in the overlanding audience are shopping at at outdoor retail stores in person and online. Learn about what categories and products they are investing in....
Speaker(s)
Speaker
Brian McVickers
CBDO/Partner/Contributor
Overland Journal and Expedition Portal
Sponsored by:

  • Education

Tuesday, June 18, 11:30 AM - 12:20 PM

  • Location: The Ranger Station
Navigating the nuances of allyship, particularly within the landscape of the outdoor industry, requires a thoughtful approach. In our immersive workshop, "Best Brand Best Allies," we delve into the intricacies of the brand-as-ally relationship, offering industry members a unique opportunity to cultivate their own Digital Allyship Strategy tailored to their... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
Join Coloro as we adapt the Key Colors for the S/S 26 season to suit the outdoor market. Gain first-hand insights into how colors like Fuchsia Pink and Transformative Teal will work with core color ranges to drive palettes forward....
Sponsored by:

  • Education
  • Location: The Camp
Would you like to save money, time, and facility space? Do you want to make your labor more productive and reduce shipping costs? Are you interested in these benefits while meeting corporate sustainability goals with packaging that is better for the environment?   You can do this by preparing your organization to... ...read more...
Sponsored by:

  • Education

Tuesday, June 18, 12:30 PM - 1:20 PM

  • Location: The Ranger Station
Building relationships with retailers is particularly challenging for early outdoor brands. Limited scale, smaller networks, and less market visibility often make it difficult to secure and maintain valuable wholesale relationships. In this session, we'll hear from emerging brand founders and buyers about how to address these challenges to form and... ...read more...
Sponsored by:

  • Education
  • Location: The Camp
Join us for lunch as we dive into the latest trends shaping the future of commerce. Leave this session with expert insights and actionable takeaways to stay ahead of your competition and unlock new areas of growth for your business....
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
Activity, fabric, and color insights for the new outdoor market with Maria Teresa Dayan, Founder, Prima....
Sponsored by:

  • Education

Tuesday, June 18, 1:00 PM - 1:50 PM

  • Location: Overland Experience
Outdoor Retailer's gear guru Cameron Martindell is back to show you the newest and most innovative gear in the outdoor industry. See some of the latest products up close as he walks you through the features that make these products rad. Cameron will showcase the newest outdoor products both available... ...read more...
Speaker(s)
Speaker
Cameron Martindell
Journalist
Off Yonder
  • Education

Tuesday, June 18, 1:30 PM - 2:20 PM

  • Location: Trend + Design Center (ODI)
A comprehensive look at key trend concepts forecasted for Spring Summer 2026 that will impact all market segments. We will review lifestyle influences, color selection, fabric trend direction, and how Cotton can play a role in keeping your product on trend for the upcoming design season....
Sponsored by:

  • Education
  • Location: The Ranger Station
Join us for a discussion and book signing with author Luis Benitez for his insightful work, Higher Ground: How the Outdoor Recreation Industry Can Save the World. This event delves into the critical role of public lands and the outdoor recreation industry amid growing environmental threats and regulatory rollbacks. Generating... ...read more...
Sponsored by:

  • Education
  • Location: The Camp
We've all heard the adage "Your people are your greatest asset." But for small and medium-sized businesses, recruiting, retaining, and growing their people presents some unique opportunities and challenges. Join us as we discuss innovative strategies that emerging brands can use to recruit, retain, and engage their employees....
Sponsored by:

  • Education

Tuesday, June 18, 2:00 PM - 2:50 PM

  • Location: Overland Experience
Join industry experts for an engaging panel discussion on the evolving outdoor market and the surge in adventure travel. Explore shifting consumer preferences, the rise of new outdoor activities, and the growing demand for sustainable and immersive travel experiences. Retailers and industry professionals seeking to stay ahead and capitalize on... ...read more...
Speaker(s)
Speaker
Dawson Westenskow
VP Product
Teton
Speaker
Erika Norton
Hiking, Van Life, Backpacking, Travel with Kids
HeyErikaNorton
Moderator
Jeremy McLerran
VP Marketing
Teton
Speaker
Juan Carlo “JC” Saucedo
Distributor
Teton Mexico
Sponsored by:

  • Education

Tuesday, June 18, 2:00 PM - 3:00 PM

  • Location: M&W Design Booth
In celebration of Smokey Bear turning 80 this year, join us at the M&W Design booth to wish Smokey a happy birthday! Meet Smokey, and M&W Design will be giving away a selection of T-shirts and birthday treats for those who stop by!...
Sponsored by:

  • Event

Tuesday, June 18, 2:30 PM - 3:20 PM

  • Location: Trend + Design Center (ODI)
This presentation explores the intersection of Earth’s natural cycles, cotton sustainability, and the journey of cotton fibers and fabrics through various environmental stages. Highlighting over a decade of research and innovation from Cotton Incorporated, we will focus on recent findings about the biodegradability of cotton microfibers in aquatic environments and... ...read more...
Sponsored by:

  • Education
  • Location: The Ranger Station
Protecting the planet is too large a task for one company alone. At OIA, companies work together on solving the most pressing sustainability challenges facing the outdoor industry. In practice, teams of experts from different companies collaborate pre-competitively to interpret their sustainability challenges, learn how other companies have tackled the... ...read more...
Sponsored by:

  • Education
  • Location: The Camp
Join us for some real talk in this roundtable conversation with retailers to learn about the challenges, opportunities, and bright spots in the current outdoor market. The panelists will discuss changing consumer demand, inventory and overhead, evolving the in-store experience, and enhancing customer relationships through strong brand-retail partnerships. Hear how... ...read more...
  • Education

Tuesday, June 18, 3:30 PM - 4:20 PM

  • Location: The Camp
Join us for an exciting session sponsored by TikTok Shop and 85SIXTY, tailored for small to medium-sized outdoor brands! Learn how to generate creative content ideas, produce engaging videos, and invest smartly in advertising. The session will feature Deer Valley Resort with a "boots on the ground" view of how... ...read more...
Sponsored by:

  • Education
  • Location: Trend + Design Center (ODI)
Supply chain management and customs compliance policy can be daunting. Designed specifically for those new to trade policy, this session will provide you with the insights and tools to successfully navigate the world of international trade, including supply chain logistics, customs regulations, and trade policy. You’ll gain a comprehensive understanding... ...read more...
Sponsored by:

  • Education
  • Location: The Ranger Station
THE ROCK FIGHT presents Gear & Beer: The pairings that matter most. Join Colin True and Justin Housman, hosts of THE ROCK FIGHT Podcast (ideas that aim for the head!), as they bring their weekly conversation Gear & Beer to the stage at Outdoor Retailer!  Colin & Justin will review their favorite... ...read more...
Sponsored by:

  • Education

Tuesday, June 18, 4:30 PM - 6:00 PM

  • Location: The Ranger Station
Celebrate the winners of the 6th annual Outdoor Retailer Innovation Awards! Join the reception and toast this year's finalists and winners. See the most innovative new products in outdoor, stop by the Innovation Gallery, and connecting with the people behind the designs. Free drinks, cool gear, and great company. See the... ...read more...
Sponsored by:

  • Event
  • Location: Show Floor
Get your game face on and gear up for the ultimate showdown at Elastic Suite’s first ever Pickleball Palooza! They’re serving up a brand-vs-brand showdown thats bound to stir up some serious fun on Monday and Tuesday, June 17th & 18th. Stop by the Elastic booth# 7044 during each day... ...read more...
Sponsored by:

  • Event
  • Location: The Camp
Join us for happy hour and networking, sponsored by TikTok Shop....
Sponsored by:

  • Event

Tuesday, June 18, 6:00 PM - 10:00 PM

  • Location: Twist Bar, 32 Exchange Place, Salt Lake City
Outdoor Realtor Afterparty: A Networking Opportunity with Pit Viper Time: 6:00-10:00 p.m.  Location: Twist Bar, 32 Exchange Place, Salt Lake City  Pit Viper cordially presents an unparalleled opportunity in the real estate networking world: The Outdoor Realtor Afterparty at Twist Bar. This is your once-in-a-lifetime opportunity to mix and mingle with the country’s,... ...read more...
Sponsored by:

  • Event