Force of Nature: Lessons Learned in Leveling the World's Largest Playing Field

  • Location: The Camp (Booth 56117-UL)
Thursday, January 25, 2018: 11:00 AM - 12:00 PM

Speaker(s)

Panelist
Andrea Kelly
Product Line Manager
Columbia
Panelist
Ellen Krimmel
VP Design & Merchandising
prAna
Speaker/Presenter
Laura Swapp
Director, Next Gen Marketing
REI

Description

In 2017, REI made a big, bold move to further its commitment to gender equity in the outdoors: They launched a holistic effort to elevate women across every touch point of their business and set out to ensure that the outdoors is “the world’s largest level playing field.” This effort is called Force of Nature. REI’s Force of Nature’s Business Leader, Laura Swapp, will highlight overall strategy, some key lessons learned and will facilitate a conversation with brands on the hottest topic that emerged from customers: extended sizing.

Speaker: Laura Swapp, REI
Panelists: Ellen Krimmel, prAna; Andrew Kelly, Columbia; Michele Orr, REI Co-op

This session is located on the Upper Exhibition Level at The Camp in Booth 56116-UL.



For technical assistance with this webpage please click here. For all other inquiries, please contact show management.