Force of Nature: Lessons Learned in Leveling the World's Largest Playing Field

  • Location: The Camp (Booth 56117-UL)
Thursday, January 25, 2018: 11:00 AM - 12:00 PM


Andrea Kelly
Product Line Manager
Ellen Krimmel
VP Design & Merchandising
Laura Swapp
Director, Next Gen Marketing


In 2017, REI made a big, bold move to further its commitment to gender equity in the outdoors: They launched a holistic effort to elevate women across every touch point of their business and set out to ensure that the outdoors is “the world’s largest level playing field.” This effort is called Force of Nature. REI’s Force of Nature’s Business Leader, Laura Swapp, will highlight overall strategy, some key lessons learned and will facilitate a conversation with brands on the hottest topic that emerged from customers: extended sizing.

Speaker: Laura Swapp, REI
Panelists: Ellen Krimmel, prAna; Andrew Kelly, Columbia; Michele Orr, REI Co-op

This session is located on the Upper Exhibition Level at The Camp in Booth 56116-UL.

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