TRUCKEE, Calif., July 17, 2018-- Following their success at GOA Connect, bigtruck® announces they will be exhibiting at the Outdoor Retailer in Denver, Colorado from July 23-26. Located in the Venture Out section of the show, booth VO348-SL near the ranger meeting area, the bigtruck® footprint will include a mobile factory, community design area and brand wall.
"We could not be more excited to be in the Venture Out section at Outdoor Retailer. Venture Out showcases brands with a more fashion-forward and mission-driven approach — helping shape the future of the outdoor industry which is a perfect fit for our brand," says Emily Deane, Marketing Manager.
"Earlier this year we collaborated with outdoor industry veteran, Niclas Bornling, who previously engineered brand strategy for Salomon, Black Diamond and New Era. The goal: simplify and amplify our brand concept. Through this process, we have been able to weave together our three foundational brand elements; contributing to the B Corp community, embracing California Mountain Life and a curated custom design platform. Attending Outdoor Retailer gives us the opportunity to broadcast our message to key retailers on a national stage," says bigtruck's Marketing Manager.
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bigtruck® got its start making a simple yet symbolic beacon of California Mountain Life: the trucker hat. But we're about far more than just a hat. The brand represents an outdoor counterculture that could only exist in the mountains of California.
We hatched bigtruck® to celebrate this place and the people who give it its irreverently adventurous spirit.