BOCO Gear  

Boulder,  CO 
United States
  • Booth: 53031-UL

Born on the trails, roads and foothills of Boulder, Colo., BOCO Gear boasts more than 25 years of technical performance apparel and headwear experience. Launched with a mission of offering the highest quality and most functional headwear on the market, the brand quickly became a game changer in the technical headwear landscape by merging function with style. Known for its elastic back performance visor and the popular Technical Trucker®, BOCO Gear also offers customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide. Designed and wear-tested in Colorado, the training ground for some of the world’s top competitors, BOCO Gear is worn and loved by professional athletes and weekend warriors alike. Learn more about BOCO Gear and view the collection at


  • BOCO Gear Running Trucker
    All the performance of a run hat with the style of a trucker, the Running Trucker offers structure with breathability and easy adjusting for the perfect fit. With the BOCO Gear Running Trucker, you don’t need to choose between function and style....

  • We made the Running Trucker to address a need in the headwear category. We are listeners and students of the industry, always innovating and evolving, so when we learned that athletes were looking for headwear that wore like a structured trucker, but performed like a running hat, we engineered it. Structured front panels, featuring lightweight, poly side and back panels, and laser cut venting keep your head cool, while an updated Velcro closure in the back makes for easy – and quick – adjustments on the move. As an added style option, athletes can also choose a snap-back closure and flat-bill. We are a game changer in the technical headwear landscape because we merge function with style, and the Running Trucker is a perfect example that one does not need to choose between performance and style. With BOCO Gear and the Running Trucker, you can have both. The Running Trucker retails for $28 USD and is available for purchase at

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