Mill Valley, CA (July 13, 2018) – True to its mission to fulfill the apparel needs of busy, style-conscious, active women, beach lifestyle brand Carve Designs will exhibit swim, surf, active, and lifestyle clothing at the Outdoor Retailer trade show taking place at the Colorado Convention Center in Denver, July 22-26. Celebrating fifteen years in business and participating in Outdoor Retailer for ten years, Carve Designs returns to its Summer Market, the largest outdoor industry show in North America.
On July 22 (Demo Day), from 9 a.m. to 4 p.m. at Confluence Park (Booth D213), Carve Designs will demo and sell UPF 50+ rash guards, swim tights, sunshirts, boardshorts and swimwear for those who might like to enjoy water activities in the nearby South Platte River.
From July 23-26 at the convention center (Booth #49054-Upper Level), Carve Designs will premiere its new Land-to-Sea Collection, a robust line featuring styles with UPF 50+ sun protection that allow women to move freely both in and out of the water. As part of this collection, Carve Designs is launching a new proprietary fabric, Acqua Terra, its most compressive and supportive fabric – super stretchy yet durable with fast recovery – in double-knit polyester made from recycled plastic bottles. To complement this, Carve Designs is introducing a new Beach-to-Town Collection, a range of beautiful cover-ups that seamlessly transition from the sand to the sidewalk.
On July 25, from 4-6 p.m., trade show guests can join Carve Designs and the Send It Foundation for Happy Hour, a raffle and sample sale, with all proceeds going towards a surf and mountain bike trip for young adult cancer fighters.
Carve Designs is dedicated to social responsibility and sustainability initiatives that embody the connective spirit of the brand. To increase the participation of women and girls in outdoor water activities, Carve Designs has partnered with SheJumps on a Summer Surf and SUP series. Along with a commitment to safe and fair manufacturing, Carve Designs is a member of the Sustainable Apparel Coalition, whose ethos to reduce environmental impact is reflected in Carve Designs’ business practices: from the use of 100% organic cotton in all knits, to sustainable, biodegradable Tencel and Modal in its lifestyle apparel line, to its new Acqua Terra fabric made from recycled plastics.
Focused on specialty retailers in the U.S. and Canada, Carve Designs is a 15-year-old company that continues to sustain double-digit growth, assisted by its distinct point-of-purchase displays at retail, co-branded local digital advertising, and tie-ins with top social influencers.
About Carve Designs
Headquartered in Mill Valley, California, Carve Designs is a pioneering apparel brand founded on the principle of “carving a path, whether in surf or just in life.” From its 2003 launch as a surf apparel company selling rash guards and board shorts, Carve Designs has evolved into a complete beach lifestyle brand offering surf, swim, balance, and lifestyle clothing – feminine styles that fit real women seeking an active, outdoor lifestyle. Please visit the website at www.carvedesigns.com. Follow on Facebook, Instagram, Pinterest, and Twitter.