Today, B2C marketers are managing multiple data systems and channel partners with a focus on acquiring customers. But after acquisition, may brands struggle to execute on a personalized retention strategy for the duration of the customer lifecycle. This is largely because they still have many disconnected systems that don’t work together to deliver the kind of relevant, timely and data-driven communication that customers have come to expect.
Clutch’s Integrated Customer Marketing solution unites data and delivery onto a single platform, giving marketers the power to see everything that is going on with their customers, make sense of that data, and act on it with personalized messages that lead to more purchases and increased brand loyalty. Sophisticated logic supports rules-based, scheduled or automated campaigns that trigger - or suppress - communication to the customer based one specific events. The result is more accurate, more relevant and higher performing content that drives retention and reduces unnecessary marketing spend.
New Exhibitor Yes