Built for hot jobs and long weekends, Dickies performance collection adds shorts, woven shirts and a reflective packable jacket.
FORT WORTH, TEXAS (July 19, 2018) – Dickies®, the world’s leading performance workwear brand, is offering an exclusive first look at its spring 2019 products at Outdoor Retailer Summer Market, July 22 - 26, 2018. The focus of next spring’s line is to extend and build upon the already popular Temp-iQ Cooling Tee by adding shorts and woven shirts to the Temp-iQ category and rounding out the performance collection with a packable reflective jacket.
Eric Jackson, four-time world-champion freestyle kayaker, professional bass fisherman and founder of the champion-quality kayak brand Jackson Kayak, will be at the Dickies booth #49072-UL to speak to his experience wear-testing the Temp-iQ collection through races, tournaments and everyday work managing his production line.
“On the water, the Temp-iQ collection works because it keeps me warm against the cold water as a layer under my dry top,” said Jackson. “Off the water, the quick dry and wicking character of the shirt and shorts keep me cool and dry allowing me to focus on my training.”
The newest additions for Spring 19 include:
- Temp-iQ Cooling Shorts $24.99: Dickies is reinventing every guy's hot weather staple with shorts designed to cool you down. Ideal for outdoors, these shorts are designed with FLEX fabric to provide maximum mobility and comfort while also featuring 7 all-purpose storage pockets.
- Temp-iQ Cooling Woven Shirt $26.99: Dickies doesn't stop when the whistle blows on Fridays. Our new cooling woven shirt is ideal for hot work as well as hiking or fishing. By combining smart temp thermal regulation technology with a variety of plaids and colors, you’ll look just as good coming off the water as you did going on it.
- Performance Lightweight Reflective Packable Jacket $44.99: Hiking and cycling never sleeps with the Dickies reflective jacket. Features include Durable Water Repellent technology, an athletic fit, a lightweight packable design and a modern camouflage print that reflects in low light conditions.
All Dickies products are field-tested and approved by Dickies Pro Staff, a group of real workers with honest opinions about what matters to them on the job. Dickies Pro Staff is nationwide and spans multiple industries, providing valuable feedback necessary for validating the performance and comfort of Dickies’ most innovative products yet.
To learn more about the Temp-iQ collection, click here for the digital media kit.
Dickies®, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. A brand of VF Corporation (NYSE: VFC), the Dickies® brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products are available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies®. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter.