FOR IMMEDIATE RELEASE
Portland, Ore. — July 22, 2018 — Working women around the world are celebrating a first in the market: the creation of workwear designed for them. Dovetail Workwear, the first national and international wholesale workwear line made by women, exclusively for women, will showcase their product line at Outdoor Retailer Summer Market 2018 Booth #.
Its apparel products will soon be in retail locations across North America and Canada, in addition to the Dovetail Workwear online store. To mark this milestone, the company has relaunched as Dovetail Workwear and unveiled numerous products in new styles, fabrics, and extended sizes.
Dovetail Workwear has developed its products, brand, and mission collaboratively with female field testers around the country, ranging from construction workers to auto mechanics to artists and firefighters. More than two years of testing and research helped hone the company’s first women’s workwear item, the Maven Slim work pant, and inspired other new products and features.
The resulting journey reflects Dovetail’s commitment to the needs and styles of all women workers.
“We are really proud of how we are striving to fit all types of women,” co-founder Kyle Marie Begley said. “Whether you’re a rugged welder, field scientist, or studio artist, our democratic fit, high-quality stretch fabrics and pocket and pattern features translate throughout every part of a woman’s day. It’s workwear fit for the job and capable of anything.”
Dovetail Workwear’s new Fall 2018 collection includes the straight-leg Britt Utility pant, the relaxed-fit Day Construct pant, the Freshley Overall, the Givens Workshirt, knit tops, and new apparel accessories including kneepads, work gloves, wool beanies, and belts.
The company continues to break new ground with innovative fabric technologies, including durable and abrasion-tested stretch canvas and denim, gussets, and secured pocket components. All pants & overalls are available in sizes 000-18 with four inseam options.