Amfit, Inc.  

Vancouver,  WA 
United States
http://www.insole.com
  • Booth: 50156-UL


 Press Releases

  • Vancouver, WA — 7/20/18 — Summer OR will provide the opportunity, and the audience, for amfit to introduce its latest software update to the amfit Customization Station®. Building on their 40-year history making custom insoles and orthotics, and their tagline “Where technology fits. Perfectly.” the opportunity to further engage customers presented itself and amfit took advantage adding email capabilities to their portfolio of customer engagement services.

    “The biggest retail challenge right now is how to create the elusive ‘Customer Experience’. When people walk into a store they want to be involved in the process. Product is still king, but leaving a lasting impression is paramount” said Tom Garlock, Director of Retail Sales & Marketing. “We first noticed how people wanted a picture of their foot scan when we were attending events. We’d digitally scan their feet, they’d see the image on the monitor, ask permission, then step back with their iPhone and take a photo. The solution was obvious, so we added email capabilities to our system, provided the retailer the opportunity to email the digital foot scan and analysis, and provided the instant gratification customers seek when they visit a retail location!”

    Product Availability

    Precise Custom Insoles arrived at selected retail locations in June of 2017. With a full year to gather additional information amfit sought both retailer and customer feedback and ideas. This hunting and gathering mentality has led to continuous improvements, and the custom program will now offer 4 options for both footbed hardness, and top-cover fabric choices starting 8/1/18. Footbed hardness will now be available in soft, medium, firm, and Pro. Top cover fabrics will include options from Pendleton Woolen Mills, COOLMAX®, and X-Static.

    Founded in 1976, amfit is a worldwide leader in medical orthotics and insoles. The company offers a wide range of products and services designed to help people follow, and enjoy their activities and passions knowing their feet will support them every step of the way.

    ###

    amfit is a registered trademark in the United States and other countries.

    The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

    For more information, press only:

    Tom Garlock

    503.989.8496

    tgarlock@amfit.com

    For more information on Product:

    www.insole.com

  • Vancouver, WA — 7/20/18 — With Summer OR opening in just a few days amfit appears ready to take full advantage. With a 40-year history making custom insoles and orthotics, many specifically for the ski market, amfit is launching a ready-made insole aimed for at-once business for the coming winter season.  The Precise M+S (Mud + Snow) Insole extends their retail insole line and positions them well to continue their expansion into the retail marketplace.

    “Our goal at amfit is to simply help people enjoy life. We want them to fully engage in their passions whether they be running amok outside or grinding out a day’s work” said Tom Garlock, Director of Retail Sales & Marketing. “Face it, as we move into the fall and winter seasons activities start to get dirty. Our Precise M+S can help handle most situations and allow people to get down and to get dirty and know their feet will fully support them!”

    Product Availability

    The Precise M+S is a new model and was created based on retailer and customer feedback. Previous insole models were too wide to fit in some boots, especially ski, so the M+S is narrower, has a structured support shell, Ultralon Performance foam, and a wool top-cover fabric. This new model is part of amfits commitment to deliver performance, cutting edge technologies in the form of ideal product solutions. The Precise M+S Insole will be available on 10/15/18.

    Founded in 1976, amfit is a worldwide leader in medical orthotics and insoles. The company offers a wide range of products and services designed to help people follow, and enjoy their activities and passions knowing their feet will support them every step of the way.

    ###

    amfit and amfit Precise Insoles are registered trademarks in the United States and/or other countries.

    The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

    For more information, press only:

    Tom Garlock

    503.989.8496

    tgarlock@amfit.com

    For more information on Product:

    www.insole.com


 Products

  • Precise AT
    The Precise AT provides the underfoot stability that your feet crave! Available in Low, Medium, and High arches they fit and feel precisely as they should! It's time to Stabilize your Ride! <br />...

  • Precise AT Insoles provide the underfoot stability that people crave. Designed with the H-1-5 “Stability Triangle” philosophy that provides flat, planed areas under the heel, and 1st through 5th metatarsal heads. The Stability Triangle provides a solid platform that promotes proper heel strike, and better toe-off. The bottom layer of the footbed is full-length, perforated, Ultralon Performance Foam, with a closed cell structure that supports, cushions, and adds strength. This is topped with a thin, full length layer of red EVA covered with a sock liner made with COOLMAX  fiber that helps feet stay cool and dry.

    Features:

    Available in low, medium and high arch heights.

    Injection molded polypropylene structural shell.

    H-1-5 Stability Triangle shell design.

    Full length perforated Ultralon Performance Foam foot bed layer.

    Medium density, full length, red EVA mid-layer.

    COOLMAX® fiber fabric sock liner.

    It's time to Stabilize your Ride!

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