Vancouver, WA — 7/20/18 — Summer OR will provide the opportunity, and the audience, for amfit to introduce its latest software update to the amfit Customization Station®. Building on their 40-year history making custom insoles and orthotics, and their tagline “Where technology fits. Perfectly.” the opportunity to further engage customers presented itself and amfit took advantage adding email capabilities to their portfolio of customer engagement services.
“The biggest retail challenge right now is how to create the elusive ‘Customer Experience’. When people walk into a store they want to be involved in the process. Product is still king, but leaving a lasting impression is paramount” said Tom Garlock, Director of Retail Sales & Marketing. “We first noticed how people wanted a picture of their foot scan when we were attending events. We’d digitally scan their feet, they’d see the image on the monitor, ask permission, then step back with their iPhone and take a photo. The solution was obvious, so we added email capabilities to our system, provided the retailer the opportunity to email the digital foot scan and analysis, and provided the instant gratification customers seek when they visit a retail location!”
Precise Custom Insoles arrived at selected retail locations in June of 2017. With a full year to gather additional information amfit sought both retailer and customer feedback and ideas. This hunting and gathering mentality has led to continuous improvements, and the custom program will now offer 4 options for both footbed hardness, and top-cover fabric choices starting 8/1/18. Footbed hardness will now be available in soft, medium, firm, and Pro. Top cover fabrics will include options from Pendleton Woolen Mills, COOLMAX®, and X-Static.
Founded in 1976, amfit is a worldwide leader in medical orthotics and insoles. The company offers a wide range of products and services designed to help people follow, and enjoy their activities and passions knowing their feet will support them every step of the way.
amfit is a registered trademark in the United States and other countries.
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