Ice Age Trail Alliance

Cross Plains,  WI 
United States
  • Booth: 20475-SL

 Press Releases

  • Celebrating New Audiences, Corporate Friends, and a Strong Legacy.

    Cross Plains, WI (July 12, 2018) – The Ice Age Trail Alliance (the Alliance) is excited to invite Ice Age National Scenic Trail enthusiasts, members, volunteers, government partners, and corporate friends to our 60th anniversary of the Alliance. This tremendous milestone speaks to the perseverance and dedication of those who care for the Ice Age National Scenic Trail.   

    60th Anniversary Celebration:

    Ice Age Trail Days, a five-day extravaganza will showcase our mission of building, stewarding, protecting, and promoting the Ice Age Trail.

    August 8th – 12th, a Mobile Skills Crew trailbuilding event will help fill in one of the gaps in the Trail as it crosses Dane County. This trail construction party will involve crafting 4,550 feet of tread and stonework and installing signage.

    August 10th will feature the strength of our public and corporate partnerships as organizations and businesses are invited to engage with Trail enthusiasts through exhibits, including a raffle of Granite Gear packs. A farm-to-table dinner and festivities further demonstrates the power of community building and partnerships. 

    August 11th will afford Ice Age Trail enthusiasts the opportunity to get their boots on the Trail through a family-friendly Tyke Hike, a Trail run, or a glacial-geology centered walk & talk presentation.

    Even as the Alliance celebrates how far we’ve come, we’re not looking in the rear view mirror. We’re firmly focused on the future where the Ice Age Trail will continue to play a vital role as a centering touchstone in the wider hiking community. 

    Engaging New Audiences:

    To ensure another 60 years and beyond for the Trail, the Alliance is taking more responsibility for sharing the personal benefits of the Trail with new audiences through initiatives like these:

    From the Inside Out, is a coalition building effort with community centers serving urban populations, the Alliance aims to spark the interest and passions of a brand new audience. The vision includes working with representatives from each center to create meaningful and relevant outings designed to introduce the Trail to their friends and family. By sparking the interest and passions of a wider audience, natural spaces, like the Ice Age Trail, become a welcoming home for everyone regardless of age or ethnicity.

    Trailtessa Retreats, an initiative spurred by grant funding from REI’s Force of Nature initiative, are focused on engaging multi-generational women and girls in themed day-hikes and outings. Immersive experiences create opportunities for women to push their personal limits

    Partnering with Corporate Friends:

    The Alliance offers Corporate Friends opportunities to regularly engage with enthusiast fans of the Ice Age Trail by supporting the volunteers that create new spaces for exploration.

    To see how Corporate Friends are utilizing this platform for engaging with their ideal customers, go to:

    At the OR Show, visit Wigwam, Booth 51081-UL, from 9am – 4pm-MDT on July 24th where Ice Age Trail socks and Wooly Mammoths will be on sale. Proceeds from this line of specialty socks and mammoths will benefit the Alliance.

    A Legacy of Land Protection:

    Land protection and management is another point of distinction for the Ice Age Trail Alliance, an accredited land trust awarded through the Land Trust Alliance Accreditation Commission.

    20,455 acres have been purchased in the last 60 years and now 128 miles of Trail is permanently protected in an otherwise shrinking wilderness landscape. “The Trail provides one of the last wild hiking experiences on an untrammeled path,” points out Kevin Thusius, Director of Land Conservation for the Alliance. “Remote Northwood segments, especially, offer a surplus of solitude where hikers can truly disconnect from a rushed, busy life and reconnect to awe, wonder, and silence.”

    50th Anniversary of the National Trails System Act:

    In addition to our 60th anniversary, the Alliance is also celebrating 50 years of the National Trails System, an amazing network of Scenic, Historic and Recreational trails that provide public access to our most cherished landscapes.

    Luke Kloberdanz, Director of Philanthropy for the Alliance and board member of the Partnership for the National Trails System, will be part of a panel of speaking to the question: Where Would We Be Without Trails? Come listen to inspiring stories of the passionate people working create thriving trails for the next 50 years.     

    The Camp (where elevated education happens on the show floor), Booth 56117-UL, on July 23rd at 10am-MDT is hosting Kloberdanz and other Outdoor Industry professionals from corporations and nonprofits where they will highlight innovative and creative partnerships.

    About the Ice Age Trail Alliance:

    The Ice Age Trail Alliance is a non-profit volunteer and member-based organization established in 1958 that works to create, support, and protect the Ice Age Trail. Visit for hiking information and volunteer opportunities.

    Visit booth 20475-SL today. Celebrate with us and begin planning your hike on the IAT.

    OR Show contact: Luke Kloberdanz, IATA Director of Philanthropy, 608-206-3086

    Contact: Lysianne Unruh, Communications Coordinator, 608-798-4453, ext. 228


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